9 major trends in content marketing in 2018──Summary sharing of the 1st Content Hacking Lecture (CHL1)

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* Image source: Content Hacking Seminar Briefing

The time series has not yet entered December, but many domestic and foreign institutions and experts have begun to predict content marketing trends for the coming year (2018). The content hacker team has compiled 9 important trends for everyone and shared them with all readers who want to become content hackers.

The nine major trends listed here can actually be viewed from three main perspectives:

Content Strategy and Production:

Content must be based on the needs and perspective of the target audience, not the business owner’s perspective. Only when the content is relevant to the target audience can the content resonate. Before generating content, prioritize establishing a content strategy and determining a unique content perspective for communicating with target audiences. Just like the Maersk Line case mentioned before, it mainly focuses on sharing the exclusive beauty of freighters. The next step is to produce content that is different from competitors in a stable and long-term manner in order to accumulate more target audiences who pay attention to the content.

Content path:

If the content is presented in the form of advertisements or professional literature, the target audience must be clearly informed. Just like Pikachung’s case, as long as the content is good, professional supporting articles are equally popular. However, due to the carefulness of content production, it is increasingly difficult for readers to distinguish the differences between advertisements, press releases, and corporate self-media content. When publishing content, social networking sites are no longer just the place where content is shared, but also an important base for directly publishing content. For example, Facebook is gradually requiring content providers to “land” the content, and if they link to the original website, the reach rate will be reduced.

Content presentation:

Fewer and fewer people only read text, and live broadcasts and videos have become the most acceptable ways to present content. At the same time, most people watch on their mobile phones instead of computers. Limited-time content presentations have begun to increase, driven by Snapchat and followed by Facebook and Instagram. But it remains to be seen whether Taiwanese users will follow this trend of limited-time message presentation.

What unique observations do you have about the development of content marketing next year? Feel free to leave a comment below the article and share it with the Content Hacking Team!

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Further reading

• Experiences from the 1st Content Hacking Lecture (CHL1)─Only by continuously cultivating content can we establish influence
• 2017 Taiwan Growth Hacker Annual Conference: Green Vine Vitality, using warm content marketing to create atypical rapid growth
• Experience from participating in the 2nd Content Hacking Lecture (CHL2)─Deconstructing previous experience and becoming your own editor-in-chief

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