Author, enterprise speaker, and AI applications coach. 30+ years of writing, 21 published books, and a writer’s judgment brought to AI transformation in business, government, and universities.
Hi, I’m Vista Cheng (鄭緯筌).
I published my first book in 1995 and have been writing ever since: 30+ years of writing and 21 published books. Along the way I moved between technology and the humanities, from software product manager and producer, to tech-media editor-in-chief, to author, speaker, and AI applications coach today. The career span looks wide, but the core has never changed.
In this era of AI explosion, many people feel anxious. What I see is opportunity. I run my own work as a “no-employee company”: one person, one AI army, one company. Writing, publishing, teaching, consulting, and running my websites are processes I design and then carry out together with AI.
“Use technology to solve human problems.”
Focused on enterprise generative-AI adoption and personal productivity training, with 259+ verified sessions for 159+ partner organizations across business, government, and universities. Adjunct lecturer at Shih Hsin University’s Department of Journalism. Published Vibe Coding from Zero (2026); my next book, The No-Employee Company, is in editing.
Has helped 500+ participants build writing habits; many went on to publish books and build personal brands.
Editor at Business Next (數位時代), product director at The Storm Media, and founding editor-in-chief of TeSA, covering startups, app reviews, and trend analysis.
Published my first book, a guide to the World Wide Web, in 1995. From 1997 I worked in the internet industry as a software product manager and producer, which grounds my later problem-solving with tech thinking.
Recent titles include Vibe Coding from Zero (2026), the third edition of my copywriting primer (2026), a guide to building a personal brand without code (2025), and a ChatGPT prompting handbook (2024). The full bibliography, with original Chinese titles and English translations, is on the books page.
Broadcast & podcast guest
IC Broadcasting, “Keji Linghangjia” (《科技領航家》); IC Broadcasting, “Chuangyi Linghangjia” (《創意領航家》); News98, “Caijing Qichuang Hao” (《財經起床號》); UFO Radio, “Tang Xianglong Shijian” (《唐湘龍時間》); CommonWealth Podcast, “Guanli Tongxuehui” (《管理同學會》); Business Today livestream (今周刊直播); “Gaonianji Bu Dayang” Podcast (《高年級不打烊》); “Renren Zimeiti” Podcast (《人人自媒體》); “AI Wenzhen Shi” Podcast (《AI 問診室》)
Selected appearances and columns across Taiwanese and international media
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