Thirty years of writing,
and still writing.
Since his first book about the internet in 1995, Vista Cheng has written novels, computer books, a biography, and business books. This is home to the newest ones: each has its own page, extra resources, and a next step once you finish reading.
- 21
- published books
- 1995
- year of the first book
- 7
- writing periods
All of Vista Cheng’s books are written and published in Traditional Chinese and sold in Taiwan. There are no English editions; English titles on this page are descriptive translations.
Other book pages
Each book has its own page with previews, related articles, and reader resources.
Vibe Coding from Zero
Original title: 《零基礎學 Vibe Coding》
Build websites, apps, and workflow automation with AI
A beginner’s guide to directing AI in plain language, from your first app to an automated lead-generation system. Chapters 1 and 4 are free to read online.
See this book →The No-Employee Company
Original title: 《AI 無人公司》
Running a company of one with an AI team
A company of just you, running like a team of a hundred.
See this book (in Chinese) →21 books, 7 periods
Grouped by period. In his early years he wrote three internet novels under the pen names 藍色曼特寧 (Blue Mandheling) and 孩子王 (Kidking), along with computer manuals and a biography, before narrowing his focus to copywriting and content marketing. Titles are listed in the original Chinese with an English translation.
Writing and building in the AI era
Two books in one year: one teaches complete beginners to direct AI and ship real work; the other goes back to test how much of a copywriting method written eight years ago still holds.
- 2026
Read Slowly, Get It Fast: Good Copy for the Digital Age
Vista’s introductory course in copywriting
Original title: 《慢讀秒懂數位好文案》：Vista老師的文案寫作入門課
- 2026
Build websites, apps, and workflow automation with AI
Original title: 《零基礎學 Vibe Coding》：用 AI 做出網站、App 與工作自動化工具
AI × personal branding
Building a personal brand and running a one-person business in the AI era: how writers can harness AI and redesign the way they work and earn.
- 2025
Build and Monetize a Personal Brand Without Coding
Set up your digital assistant, build a checkout system, and promote your brand across channels
Original title: 《不會寫程式也能創立個人品牌和變現》：快速打造你的數位助理，建立結帳系統，多管道同步推廣品牌
- 2024
The ChatGPT Prompting Course: Becoming an Efficient, AI-Savvy Worker
Original title: 《ChatGPT 提問課，做個懂 AI 的高效工作者》
Copywriting × content marketing
Turning content creation into a system and distilling reusable methods from industry practice: from breaking down good digital copy, to writing standout features with the FAB formula, to producing high-performing copy with ChatGPT.
- 2023
Read Slowly, Get It Fast: Good Copy for the Digital Age (revised and expanded edition)
Vista’s introductory course in copywriting
Original title: 《慢讀秒懂數位好文案（全新增訂版）》：Vista 老師的文案寫作入門課
- 2023
Wow Them in One Minute: The ChatGPT Bible for Viral Copy
Writing coach Vista shows you how to write compelling sales copy with ChatGPT
Original title: 《1 分鐘驚豔 ChatGPT 爆款文案寫作聖經》：寫作教練 Vista 教你用 ChatGPT 寫出引人入勝的銷售文案
- 2022
Copywriting Is Your Superpower
Writing coach Vista’s secrets to best-selling products and fast-growing audiences
Original title: 《文案力就是你的鈔能力》：寫作教練 Vista 教你打造熱銷商品、快速圈粉的文案密碼
- 2019
Content Marketing That Moves People
Plug into the FAB formula and write standout features with ease
Original title: 《內容感動行銷》：用 FAB 法則套公式，無痛寫出超亮點
- 2018
Read Slowly, Get It Fast
Vista’s analysis hour for good digital copy
Original title: 《慢讀秒懂》：Vista 的數位好文案分析時間
The tech and social media wave
The web and mobile years: writing for technology media and authoring practical how-to books.
- 2014
He Means It!
Ten abilities with which “Iron Man” Elon Musk is changing the future
Original title: 《他是玩真的！》：鋼鐵人伊隆．馬斯克改變未來的 10 種能力
- 2009
Facebook: Embracing the World
Original title: 《擁抱世界的 Facebook》
- 2009
Building and Running a WordPress Blog
Ten lessons from site owners
Original title: 《WordPress 部落格架設與經營》：站長親授的十堂課
The dawn of internet fiction
A move from technical manuals into fiction, just as internet literature took off in Taiwan. Three novels published under the pen names 藍色曼特寧 (Blue Mandheling) and Kidking (孩子王).
- 2003
Tenderness at the Fingertips
Original title: 《指尖的溫柔》
- 2001
When Love Spreads Across the Green Fields
Original title: 《愛在青之野蔓延時》
- 2001
Who Was Meant to Meet Me
Original title: 《誰應該與我相遇》
The early internet years
The internet had only just reached the public. This was before blogs and before social media, when Taiwanese readers were still working out what the World Wide Web actually was.
- 1995
The Complete Handbook of the Internet and the World Wide Web
Original title: 《Internet 全球資訊網完全手冊》
Simplified Chinese editions
Published by Beijing Times Chinese Press and China Renmin University Press, bringing the original Taiwanese editions to readers in mainland China.
- 2020
Copywriting Power: Copywriting Techniques You Can Learn at Once
Original title: 《文案力：一學就會的文案寫作技巧》
- 2016
Iron Man Elon Musk
Ten abilities that are changing the future
Original title: 《鋼鐵俠埃隆．馬斯克》：改變未來的 10 種能力
For rights, translation, and overseas publishing inquiries, and for a fuller bibliography, see the author’s profile site (opens in a new tab).
After the books
In-house training and keynotes on AI tools, writing, and content marketing for companies, schools, and public agencies.
Go About Who is Vista Cheng?Author, enterprise speaker, and AI applications coach, writing since 1995.
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