A new tool to improve natural search rankings: Make good use of topic clusters to consolidate your content power

In order to allow more people to use search engines to find their own web pages or blogs, all webmasters and bloggers have spent a lot of energy and found various methods, which is to try to make Google “crawl” their own web pages faster and seize the precious position on the first page of search results.

In order to help webmasters achieve the result of “being found” more efficiently, Teacher Vista shared with the students in the course “[Definitive Content Power] (https://www.contenthacker.today/2018/04/definitive-guide-to-personal-branding.html)” a tool that has been successfully implemented on content hacker websites and can effectively improve website search rankings - [topic clusters] cluster)](https://research.hubspot.com/topic-clusters-seo).

Topic cluster concept illustration video. Source: Hubspot

How topic clustering works

Generally when writing blog articles, keywords are added to make the article easier to search. However, as the saying goes, “It is better to be alone than to be happy together” and “Unity is more powerful”. It is indeed difficult to find scattered articles in the vast sea of ​​the Internet; but if articles can be grouped together, search engines will be like fishing for [sardines] when looking for articles. (https://zh.wikipedia.org/wiki/%E6%B2%99%E4%B8%81%E9%AD%9A) Same, catch a big net (this is because sardines have the habit of gathering in groups). It will be much more convenient for the searcher who acts as a fisherman to be able to find a whole group of related information related to the keyword in one go.

Therefore, if you want to increase the probability of an article being searched, you must strengthen the organization of the article and use a certain topic or keyword as a central topic page(topic pillar), collect and organize subtopic (subtopic) articles related to the topic, and connect them through hyperlinks to form a topic cluster, which produces the effect of mutual exposure and promotion, making it easier to be found by search engines.

Implementation case of content hacking

Teacher Vista took the popular topic “Content Marketing” on the content hacker website as an example to explain how to create a central theme page. Articles related to the topic of “content marketing” will be placed on this central topic page and presented in columns (this is another trick to increase the chance of being searched); at the same time, the definition of content marketing is added to facilitate everyone to understand content marketing and read related articles at one time. At the same time, a prototype style of the theme cluster was also completed.

Picture: The central theme page of the content hacker website “Content Marketing”

Get started building your topic cluster

If you have accumulated some blog articles, it is recommended that you first define different topics, and then create different topic center pages, list the existing related articles separately, and add a description of the topic to complete a basic topic cluster.

After seeing this, are you already eager to try it? Hurry up and give it a try!

☛ Want to learn to subscript? Come and sign up for the “Ouchi Master” lecture in May: [Write a good bid and sell without selling] (https://www.accupass.com/event/1804041321359643076770).

★ Vista Reading Club April Special: “[The Most Productive Year] (https://www.accupass.com/event/1803300504501540766404)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

---