ABBA Museum in Sweden uses interactive technology to interpret the legend of the 1970s
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Speaking of ABBA Choir, this may be a common memory among friends in grades three to six. ABBA is not only the most famous band in Sweden, but has sold 378 million albums worldwide. To this day, many people still sing along to the tunes of popular songs such as “Mamma Mia” and “Money, Money, Money.” The ABBA choir once surpassed Volvo cars and became the representative of Sweden’s most exported products! Although the ABBA choir disbanded in 1982, it is still regarded as a symbol of Sweden by well-known companies such as Ericsson, Volvo and Ikea.
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A music pilgrimage destination worth the price of admission
The ABBA Museum (ABBA: The Museum) located in downtown Stockholm is a must-visit attraction for many cultural and creative people when traveling in Northern Europe. It opened in May of last year and is part of the Swedish Music Hall of Fame. Unlike some exhibition halls that offer free admission, the tickets for the ABBA Museum are not cheap (195 Swedish kronor, about NT$850), but after visiting it once, you will definitely say it is worth the price. Data show that the ABBA Museum received more than 250,000 visitors in 2013.
Use technology to tell stories and recreate the glory
In the 2014 latest global “Network Society City Index” survey report recently released by Ericsson, Stockholm ranked first for its mature information and communication infrastructure. The ABBA Museum also inherits this advantage and uses outstanding digital applications to highlight the rich humanistic atmosphere of the ABBA choir. This exhibition hall covers an area of about 2,000 square meters and is mainly located in the basement. In addition to displaying cultural relics used by ABBA members in the past (including guitars, clothing and casually written scores, etc.), the museum also makes full use of the power of interactive technology to allow fans to reminisce about the glory of their idols.
After buying a ticket and entering the ABBA Museum, the museum staff will not only give you the ticket, but also give each person a device like a remote control. This stick-shaped device is actually an audio guide. Just use it to gently touch the round standing signs at each exhibition point, and you can listen to the relevant guide introduction. In addition to visiting the daily life and first-hand information of the four members of the choir, visitors can also enter the exhibition room and use the Kinect somatosensory device sponsored by Microsoft to interact with the ABBA members on the screen, dance and sing by swinging their bodies, and share a good time.
Somatosensory technology enables performances on the same stage
Visitors can also go on the stage inside the museum to sing and dance with the four members. The most interesting thing is that through somatosensory technology and computer animation, you can integrate your own figure into the entire stage, as if you are also in the lineup of the ABBA choir.
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Talking about the original intention of the ABBA Museum, CEO Mattias Hansson pointed out: “We provide visitors with a unique experience so that everyone can leave beautiful memories.”
Taking a tour of the ABBA Museum, you can not only pursue spiritual beauty, but also rediscover past memories through the design of various facilities. The Swedes cleverly use interactive technology to promote cultural creativity, allowing participants to sing familiar melodies with their favorite idols, and to rearrange familiar classic songs into their own favorite tunes. The museum uses powerful digital technology to automatically record exciting scenes for fans. In the future, just by showing the barcode number on the ticket, they can download relevant information about the visit, which can be said to be both convenient and educational.
The former director of the Palace Museum [Lin Manli] (https://zh.wikipedia.org/wiki/%E6%9E%97%E6%9B%BC%E9%BA%97) once said: “Modern museums not only have the function of collecting cultural relics, but also have the mission of carrying the future.” The ABBA Museum is undoubtedly one of the best representatives.
If you have time to take a trip to Northern Europe next time, don’t miss a visit to the ABBA Museum. In addition to recalling the past glory of the ABBA choir, you can also see a model of the combination of cultural creativity and interactive technology, as well as the infinite possibilities of the future.
Three highlights of the ABBA Museum:
- Watch the Swedes promote cultural creativity, and appreciate Scandinavian art and culture through the collection of cultural relics and curation.
- Use interactive technology to tell stories (guided tour) to quickly understand the rise and great moments of the ABBA choir.
- Combined with Motion Sensing Technology, meet ABBA choir members in virtual time and space and sing to your heart’s content.
★ Photo Credit: Abba The Museum
★ Article source: This article was originally published in “Cultural and Creative Life” magazine
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