AI-assisted innovative marketing thinking: Create accurate user portraits
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Typhoon Kemi had just left, and I immediately started the latest AI course on the afternoon of July 26th. It was really non-stop!
This time, I am very happy to be invited by the Sanchuang Incubation Foundation to share my practical experience in AI marketing applications with a group of marketing elites under the title “[Let AI help you inspire innovative and creative marketing thinking] (https://www.accupass.com/event/2406050550018605276780)”.
Opening a new chapter in marketing in the AI era
In this rapidly changing digital era, marketers face unprecedented challenges and opportunities. How to stand out in a highly competitive market has become a required course for every corporate brand. The rise of artificial intelligence (AI) has undoubtedly brought us a golden key to open the door to innovation.
In this three-hour course, I led all the students to discuss how to use AI tools to stimulate creativity, improve work efficiency, and build excellent marketing strategies based on accurate user portraits.
To be honest, AI is not new, its concept can be traced back to 1956. However, the rapid development of AI technology in recent years has brought it from the laboratory into our daily lives and work. This rapid progress is due to three key factors: exponential improvements in computing power, the availability of big data, and the continuous optimization of algorithms. These advances have enabled AI to achieve revolutionary breakthroughs in many fields such as image recognition, natural language processing and recommendation systems.
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AI: an all-round assistant for professionals
In the modern marketing environment, AI can play multiple roles. It is not only a powerful tool that helps us perform data analysis, content generation and task automation; it can also become our “god teammate”, providing real-time market insights and inspiring creative inspiration. Some AI applications can even become our “life partners”, improving our quality of life in all aspects through smart home systems or personal health assistants.
However, we must also be clearly aware of the limitations of AI. Current AI technology cannot completely replace human creative thinking and emotional intelligence. Therefore, the most ideal application method is to regard AI as a powerful assistant to humans, rather than a complete replacement. Only by learning how to collaborate with AI can we truly maximize the advantages of human-machine integration.
Clever use of AI: Double the marketing effect
To realize the full potential of AI tools, we need to master some key skills. First of all, when interacting with AI, it is very important to provide detailed background information and clear requirements. For example, when using AI to generate marketing materials or content, we should clearly explain the characteristics of the target audience, brand style, specific marketing goals, etc. Secondly, we must learn to iterate and optimize with AI. The initial results generated by AI may not be satisfactory, but through constant feedback and adjustments, we can gradually guide AI to generate content that better meets needs.
Additionally, it’s important to view AI applications as the starting point, not the end, of the creative process. For example, we can use AI to generate multiple creative concepts, with the best ideas then selected and refined by a human team. Or use AI to conduct preliminary market research and data analysis, and then have human experts interpret the results and formulate strategies. This kind of human-machine collaboration can maximize the advantages of both parties.
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AI helps outline accurate user portraits
In this course, I will explain a specific case to help students gain a deeper understanding of how AI can help us create detailed [user portraits] (https://money.udn.com/money/story/122331/8034858) and transform them into effective marketing strategies.
The concept of User Persona was first proposed by the father of modern interaction design Alan Cooper proposed: Persona is a virtual representative of real users and a target user model based on a series of real data, used for product demand mining and interaction design.
Let us imagine that there is a cosmetics company called “Meilijia” in Taipei City. They mainly produce high-end facial masks, and their target market is urban women aged 25 to 40. The company hopes to use AI technology to gain a deeper understanding of its target customer groups in order to develop more precise marketing strategies.
The following is their process of using AI tools to outline user portraits for your reference:
Data collection: comprehensive insight into users
First of all, “Meilijia” collects rich user data from multiple channels, including social media interactions, website browsing and purchasing behavior, customer survey feedback, and third-party market research reports. These multi-dimensional data provide a solid foundation for AI analysis.
AI analysis: simplifying the complex and gathering insights
Next, “Meilijia” uses advanced AI tools to conduct in-depth analysis. AI algorithms first clean and integrate data from different sources, and then use machine learning techniques to identify patterns and trends in the data. Through multi-dimensional customer segmentation and predictive analysis, AI draws an extremely detailed user portrait.
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User portrait: three-dimensional presentation of target customers
After in-depth analysis by AI, “Meilijia” obtained an extremely vivid and realistic user portrait. Now, let’s call this typical user “urban beauty Emily”:
Emily is 32 years old and is a marketing manager with an annual income of 850,000 to 1 million yuan. She loves yoga, travel, food and photography. Emily attaches great importance to her physical and mental health and uses facial masks 3 to 4 times a week for skin care. She prefers online shopping and is easily influenced by social media. The main problems Emily faces are high work pressure, easy skin fatigue, and strong demand for anti-aging products.
Strategy Development: The Art of Precision Marketing
Based on this three-dimensional user portrait, “Meilijia” company formulated a series of digital marketing strategies for target customer groups:
- Launch a new facial mask series specifically targeted at anti-fatigue and anti-aging, directly addressing the [pain points] of target users (https://www.thenewslens.com/article/155618).
- Create blog posts and short videos about work-life balance and quick skin care tips to provide valuable content.
- Cooperate with yoga and travel influencers to show how to maintain beauty in busy life and match the interests and hobbies of target users.
- Provide personalized product recommendations based on customers’ browsing and purchasing history to increase purchase conversion rate.
- Launch exclusive skin care kits for busy working women to meet the specific needs of the target customer group.
Great Results: Data-Driven Success
By using detailed user portraits generated by AI, the company “Meilijia” has achieved remarkable results: not only did the click-through rate of marketing campaigns increase by 30%, the customer retention rate increased by 20%, and the sales of the new product series even exceeded expectations by 50%. This case vividly demonstrates how AI can help companies understand customers more deeply and develop more effective digital marketing strategies.
In order to help everyone learn the application of AI workflow, I specially added a group drill link to this course, allowing students to practice through role play and in the form of a workshop. I am also very happy to see that everyone is using AI tools seriously and discussing and formulating marketing strategies with their teammates. Especially when each group went on stage to report at the end, it was really great to see that everyone had a deeper understanding of user portraits and formulated marketing strategies!
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Embrace AI and become the leader in future marketing
In this era of rapid AI development, mastering how to use AI tools to optimize marketing strategies will become an essential skill for every marketer. By deeply understanding AI technology and learning to collaborate with AI, we can more accurately understand user needs, create more influential marketing content, and ultimately stand out in the fiercely competitive market.
Now, let us embrace AI, work hand in hand with it, and jointly create a new era of marketing!
Remember, AI is on our side, but the real creativity and insights still come from us passionate professionals. Combining the powerful analytical capabilities of AI with human creativity, we will surely shine in this digital age!
