Alternative content marketing - pranking advertisers and making consumers pay

Every advertiser who publishes articles about the hair industry will usually ask bloggers or live broadcasters to talk about how good their products are. It is best to be invincible in the world, unparalleled on the ground, and add plug-ins when full of health. Usually as long as the description is “neutral”, the advertiser will probably ask for dozens of revisions until the owner is satisfied and the copywriting is no longer effective.

However, here comes the problem! What will happen if the advertiser doesn’t want even a little bit of bad words to appear in the copy, or if someone spends the entire article “fixing” the advertiser by laughing and scolding?

The answer is: there are indeed many companies that dare to try and are willing to pay to have their image spoofed.

[Pica Zhong] (http://blog.xuite.net/huangchungboy/army), who only started writing professional articles in 2016, can be called a special case in the field of blogger marketing. Not only did he clearly mark it as “professional copy”, but he also criticized the advertiser in the copy until the positive image was completely lost. However, from breakfast shops to banks, there are still many businesses looking for Pikazhong to write hilarious promotional copy, which clearly shows that the publicity effect is good.

The Internet crowd loves to watch the vomiting until the point of laughter.

The characteristic of Pika Zhong is to use the “complaining” technique commonly used by comedians to create a sense of dialogue and allow the story to be extended. At the same time, through chatter and dialogue, the advertiser’s product features are introduced in an exaggerated way, making readers laugh while subconsciously remembering these details.

In fact, everyone has a similar experience - when the teacher teaches, everyone may not remember the content of the course, but they must remember the jokes the teacher tells casually, right?

For example, ask the store manager to quickly put away the special breakfast. In order to [promote the bank app and let bank staff cosplay] (http://blog.xuite.net/hua ngchungboy/army/508589453), it is obviously promoting beef noodles and saying that the restaurant is about to collapse, every copy can make people lose their composure and laugh all the way to the end.

Picture source: Pica Zhong Blog

This kind of product copywriting, which is usually a taboo for advertisers, is not only very popular, but also has more than 100,000 views per article, and has a record of “over one million views” (http://blog.xuite.net/huangchungboy/army/456649791). Kapi Chung’s Facebook fan group has more than 86,000 likes, and the number of likes on posts can easily rise from 3,000 to 5,000. From an outsider’s perspective, the appeal is quite astonishing, and it is also the driving force for advertisers to continue to pay.

Starting from October this year, Pika Zhong has also begun to move from pure copywriting + photos to the business of matching funny videos and pictures. The prank style is still the same, and the motivation is more powerful. This time, it is even linked to Dental Clinic and [E-book](https://www.faceboo k.com/pikachung01/photos/a.696810853819038.1073741828.646213022212155/907719416061513/?type=3&theater) cannot escape the fate of being bullied.

[](https://www.facebook.com/pikachung01 /photos/a.696810853819038.1073741828.646213022212155/881961871970601/?type=3&theater)

Picture source: Pikachung Facebook Fan Group

Learning: Eat more than you can chew, and use unique content strategies to make the corresponding target audience pay.

Among the [Content Marketing Trends in 2018] (https://www.contenthacker.today/2017/11/content-hacker-lecture.html) that we compiled, one of them is “Honesty comes first, clear advertising text”. Although PicaZhong clearly states that it is a professional supporting article, it completely integrates the characteristics of the product or service into the content design in its own style, and writes the professional supporting article so that readers want to read it and actively share it.

Some people may think that this kind of article is unpalatable, and some advertisers may think, “How can I waste my product like this?”; but we also believe that these scrupulous target audiences and advertisers may not be the type that Pikachu wants to deal with.

Knowing that funny content cannot have an impact on serious readers, there is no need to actively cater to it; it is better to focus on what you can do and insist on using your own content strategy to “promote” the advertising target to achieve results.

Well, now is the time for us to think carefully about what kind of content strategy we should adopt and stick to in order to hit the sweet spot in the hearts of our target audiences.

★ Source of the first picture: Pixabay

---

Further reading

• Use the content calendar (with template) to find direction for your content strategy
• Former “Health” magazine editor-in-chief Huang Huiru talks about the writing method of long articles
• Former “former health” magazine editor-in-chief Huang Huiru talks about how to write concise essays (content input)

---