Avoid these three landmines to make your food article titles more eye-catching
This afternoon, the sun is shining brightly in Taipei. While I was chatting with a friend from “Vista Writing Companion Program” via LINE about the writing learning plan, I also opened my laptop to read the blog articles she had written.
This friend told me that she wanted to continue her interest, so she planned to continue writing a blog. In addition to introducing local tourism and food, she also shared a lot of practical information with everyone. Hmm, sounds like a great theme! We exchanged many opinions on this part, and I also shared some ideas with her from the perspective of layout and content production.
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In fact, she has written many blog articles one after another, and has a certain degree of understanding and knowledge of content production. In my opinion, as long as you continue to practice and keep improving, you will definitely make great progress. After reading her article, I also pointed out that there is still some room for improvement in the subscript part.
In fact, I have read many food blogs written by food bloggers, and some people have made similar mistakes when placing bids:
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Exaggeration.
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Use titles as hashtags.
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Trying to put too much content into the title.
In order to pursue traffic, some food bloggers mistakenly believe that if they want many people to read their food notes, they must not only take great high-quality photos, but also be as exaggerated as possible in the presentation of text to show how high-end the restaurant is! But if you think about it, you’ll realize that exaggeration does no good at all! After all, what visitors want to know is the “real feeling” after the meal.
Some people also like to use titles as hashtags (hashtags), and are used to using them in short titles. Embed a bunch of tags, such as: East District, ramen, brunch, copper plate cuisine… I once asked some friends who like to do this, and the answer they told me was for search engine optimization (SEO). Well, even if this approach is somewhat helpful for SEO, will the general consumer be interested in clicking? Some people even told me that they took a marketing class from a certain teacher and started to imitate him after they came back. Uh…
Finally, some people are very greedy and always hope to put a lot of topics in the title, but in fact, such an operation is likely to have the opposite effect. We should learn to tell a good story within the limited number of words in the title. E6%8A%80%E8%AE%93%E4%BD%A0%E7%9A%84%E5%85%A7%E5%AE%B9%E6%9B%B4%E6%9C%89%E4%BA%BA%E7%9C%8B), but don’t finish the sentence, let everyone click on our article with curiosity…
I still remember that the “Content Hacker” website reprinted an article in February 2018 “How to become a food blogger - A complete guide to running a local food blog”. I really appreciate what the author Taiwan Greedy Fat (opens in a new tab) said:
Positioning is the axis of the blog and the most important branch of the blog, allowing everyone to understand the writing theme of your blog. Focus on positioning to attract people from the same group to browse your blog repeatedly. After operating for a long time, you can even make the audience immediately think of your blog as long as they see a certain keyword (opens in a new tab).
Well, except for this article of Taiwan Greedy and Fat (opens in a new tab) ring.html), if you don’t mind reading it in English, this article (opens in a new tab) is also worthy of reference by friends who are interested in writing food journals or food-type articles!
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
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★ Photo Credit: Eaters Collective (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
