Blogger webmaster takes a look: To pursue SEO effects, don’t forget to customize the article URL
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Running a blog is indeed a long road, but the good news is that every webmaster friend can play the role of growth hacker, from improving legibility, Added HTTPS encryption support to Search Engine Optimization (SEO) to strive for better performance for your blog.
Today, I want to continue this topic and talk to you about another key point in pursuing SEO effects, which is to customize the URL for each article. I found that many webmaster friends who write on the Blogger platform ignore the “customized article URL” function, so the URL of the article often starts with blog-post, which is neither attractive nor obvious at a glance.
The “Customized Article URL” function is very important. Not only can it help each article get a simple and easy-to-remember URL, it is also conducive to [search engine optimization] (https://www.contenthacker.today/2018/02/enable-search-description-blogger.html), which is also known as SEO.
Regarding the setting of “Customized article URL”, many friends have written teaching articles before. Friends who are interested can refer to “Blogger Customized Article URL to Improve Blog SEO” or “[Teaching]Blogger” Tips for customizing post URLs__Also talk about post setting options”.
Next, let me share with you from the perspective of content strategy how to choose an article URL that is both beautiful, simple, easy to remember, and in line with SEO effects!
Let’s talk about the purpose of “customized article URLs” first. The URLs of these articles are not only for search engines such as Google to see, but don’t forget that netizens will also browse during the search process! Therefore, do not choose a long and stinky article URL, or deliberately pursue some popular keywords, as this is likely to be counterproductive.
Let me take the “Content Hacker” website as an example to share with you some of my naming philosophies and rules—the first thing to say is that these rules are all discovered by me. It can also be said to be a preference, but there is no right or wrong or standard answer.
If I am writing my reading experience or writing a recommendation preface for new readers, I will directly quote the English title of the book. For example, in the article “[The Value Proposition Era: The Multiplication of Business Models and Value Propositions] (https://www.contenthacker.today/2018/02/value-proposition-design.html)”, I will directly use “value-proposition-design”. When introducing the book “Exploding the Membership Economy”, I use “the-membership-economy”.
You may ask, what if it is a Japanese book or a Chinese book? It doesn’t matter, just like the article URL I took for this Japanese translated book “[Iron Rules for Selling Your Own Website: 68 Tips to Sell as soon as you post it online] (https://www.contenthacker.today/2018/02/68-ways-to-boost-your-business.html)”, you can find inspiration from the key points of the book. Because the author proposed 68 tips for building your own official website to promote online shopping, I use “68-ways-to-boost-your-business” to interpret it.
Compared with writing about reading experience, since there are book titles for reference, it is relatively easy to start. What should I do if I am writing a general article? Well, this should be something that bothers many webmasters, so they would rather let the Blogger system automatically generate permanent links than spend a few minutes thinking about naming the article URL.
I can share with you a few commonly used methods, I hope it will be helpful to you.
The first method is to start with the title of the article and try to “translate it from Chinese to English” to see if we can use three to five English and numbers to express the purpose of the article. If you are not very sure about English, you might as well ask Google Translate to help!
Secondly, we can step away from our own roles and try to use the reader’s perspective to find out the main concepts or key points in the article, and then try to express them in simple English words and sentences. For example, in the article “Blogger webmasters take a look: SEO strategy, start with writing the “search description"", I took a URL like “enable-search-description-blogger”.
The third method is to ask the help of Google experts. We can query some similar articles that have been included by search engines to see how the URL of their article is named? I especially like to read the first few articles on the first page of the search. This not only means that their SEO results are good, but also that the articles are of a certain quality and have reference value. In addition, I also like to observe the naming habits of some foreign webmasters or bloggers and find some useful keywords, such as the aforementioned “[Iron Rules for Selling Your Own Website: 68 Tips to Sell as soon as you post it] (https://www.contenthacker.today/2018/02/68-ways-to-boost-your-business.html)”, which taught me how to use “68-ways-to-boost-your-business”.
When I teach copywriting class, I encourage students to make good use of data. The same principle can be applied to “customized article URLs” and you can embed some key numbers into the article URL. For example, this article “[Five ways to write eye-catching titles, quickly increase the number of readers] (https://www.contenthacker.today/2018/02/5-tips-for-writing-catchy-titles.html)”, I named it “5-tips-for-writing-catchy-titles”.
By the way, writing methods like Catchy Titles or Attention-Grabbing Blog Titles were also learned from foreign media or bloggers! Every time you practice customizing article URLs, you can also take the opportunity to learn some English, which is actually quite good!
Want to improve your site’s SEO performance? In addition to writing “search description” for each article, don’t forget to choose an article URL that is both trustworthy, expressive, and elegant!
★ Content Hacking Lecture Series (CHL5): How to run corporate official websites, blogs and publications [Registration now]
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Brooke Lark
Further reading
- SEO lazy bag: Can’t Google find your articles? Seven Tricks to Improve Your Search Visibility
- Blogger webmaster takes a look: SEO strategy, start with writing the “search description”
- Blogger webmaster takes a look: Blogs with custom domains can also support HTTPS
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