Carefully create popular articles: grasp the hot spots and focus, and let your works be seen

[This article](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%97%E6%A9%9F/tao-med-1000-writing-6cef195801 16) The author [Qiu Taocheng] (https://medium.com/@frank040737), copywriter soul, marketer, keyboard warrior | A small copywriter who uses five keyboards to type in turns: Currently specializing in keyword advertising and copywriting marketing, looking forward to finding a dignified way of survival. ★ For advertising copywriting, content writing, e-newsletter marketing, and keyword advertising business, please contact email. Thank you for authorizing “Content Hacker” to reprint. Thank you hereby.

[Why we reprint this article] Every content creator wants to create a unique and popular article. But how should we write and do it so that the article can be seen by more people? Qiu Taocheng shared his previous experience in producing hot article, from which you can learn many processing details that you usually don’t notice. It’s not enough to just write the article well, you also have to put it in the right place to ferment.

This article is to commemorate and thank you.

Thank you all deeply for your support. Unexpectedly, it only took more than three months for a mere amateur to reach 1,000 Followers on Medium. Perhaps this cannot be called an achievement, but it is still very precious to the author. Thank you readers for every click, follow and clap. Medium has given me so much fun and opportunities to write. Being able to write and read is really a wonderful thing.

As a concrete practice of gratitude, the author would like to try (in fact, willfully) to share “1000 Followers Suggestions for Medium Writing”. Although as a blogger, it seems inappropriate to share such secrets. However, there should be many readers who are also creators, or will become creators, and have the habit of analyzing issues indiscriminately. This time, I will expose myself as a savage and regard myself as the issue to be analyzed.

The following article is nearly 7,000 words long. The author will analyze my writing experience, strategies, and personal suggestions over the past four months.

In addition, the author’s Medium Publication is open - Issue typing Machine, the overall layout and classification will be more comfortable, welcome to visit.

Premise of this article:

This article is to share the author’s personal approach to gaining attention. The author started with long articles on “issue types”, so the following content sharing will also be discussed based on the same premise.

If you don’t like this type of article, or are not good at it, that’s okay. This article is for reference only.

There are many ways to succeed, and just because the author is right doesn’t mean you are wrong. What you want to write is something worth writing - as long as you are willing to pick up the pen.

In this article, I will not discuss writing style, nor the structure of writing, because these issues are often very personal and difficult to adjust at a moment’s notice. The core topics that the author wants to discuss are “Topic Selection Strategy” and “Adjusting the Structure”.

As for the overall goal, it is to bring more traffic and Followers (in a healthier way) to the authors’ Medium blogs. The most important thing is to let readers “get to know you as a person.”

As far as the author is concerned, I believe that writers have two major responsibilities:

1. Write good articles: worthy of yourself and worthy of readers.
2. Let your work be seen.

There are many creators who can write good articles, but it is more difficult to make their articles visible, or in other words, “let the author himself be seen.”

However, based on the author’s experience, the factor “Article topic selection” is often highly correlated with “the work being seen.” A well-chosen topic can easily spread in the community; or it can be used as a long-term search keyword, and it will be more powerful when promoting.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg39ohaKXYQ7mWfQ5XbA4uy7Yj38ybmvDbici3GP1Z_ZZe2s3NWHxW71GgE aL8RejaE94-NwjykYlyv5bXoXvItNC8wWcuQnOfc-4b7GHEvbkAgCedG7Xbz0vmx__ObNO4hvl-MNllQkXtA/s1600/1_ETezqf-QGp69KQcZCN3QAA.png)

Article traffic source

Let’s start with the article’s traffic sources.

Judging from the data in the author’s personal article background, there are usually two types of articles on Medium: short-term hot spots and long-term focus.

Short term hot spots

Short-term hot spots, as the name suggests, are issues that are hotly discussed in a short period of time. During certain periods of time, people tend to click on relevant content involuntarily, because during this period you will “take the issue seriously”.

For example: when Hawking just passed away in March 2018, seeing the “keyword” Hawking will always make you pay special attention, and you will be more willing to watch related content.

During short-term hot spots, readers’ brains will be in a “cognitive state of searching for related issues” for a long time. When this state is satisfied or the elasticity is exhausted, readers will not want to watch more related content.

Therefore, short-term hot articles often need to be quick and attention-grabbing - that is, chasing hot topics. Let readers see more of it when they are willing and want to see it. Generally speaking, a high proportion of this type of article traffic comes from social networks such as Facebook. When the craze is over, the traffic of this type of article will not grow.

For this type of hotspot, there are several suggested approaches: speed, depth, and angle.

• Speed: Be the first to win
• Depth: gold content *Angle: Freshness

This concept was inspired by my Facebook friend Noodles, and I am very grateful to her. Next, the author will explain the meaning and operation methods of these three “degrees” (from my own understanding).

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO3mPZJtvZPFvjGjkanOgQ9E-zbIOkFj82KEODyrFJQfX-wOWvHgAVrM9l csbsrDlk_i_84KMObGEd0bTqTceCkHzrxDeteZ9mRGmSHf4t1MLwxNXSeNdLDMzQbWARIpb2gsHvp96NIbFv/s1600/1_iF6TCxmDSV5mNZ8c6F1MDw.jpeg)

1. Speed: only the fastest will not break

In fact, when it comes to hot topics, speed has always been a fundamental issue. Take the example of Hawking above. You will click on the first media that announces the news of Hawking’s death, but by the second one, you may not want to click on it (because you already know and your curiosity is satisfied), let alone the third one who announces it.

Why do reporters want to steal news? Because no one wants to eat cold food, Issue must be served hot.

“Whether you can achieve speed depends on your execution ability.” As far as the author is concerned, the author writes Greenvines Vitality and 囧星人’s subscription fund raising. These two articles are also the top three articles with the highest traffic of the author. They are completely competing for hot spots. (speed + half depth)

Especially the article about Jon, it was during the school mid-term exam. I originally thought I could postpone it for four days before writing it, but new information is constantly being produced on the community, such as Advertising Girl, [Marketing Bushido](ht tps://www.ryuichiru.tw/) and various internet celebrities have already started commenting.

As a creator, I instinctively understand that I must complete the article within these two days, otherwise the author’s ideas may not have a chance to surface. So I worked hard all night to produce this article, which fortunately received incredibly high traffic (and also attracted some criticism and advice. I am very grateful to my seniors and readers for their advice).

• A brief discussion on subscription fundraising (Part 1): How to understand “Jon Star people stop subscription system”
• The technology of apology: Let’s see how the Greenvines “no lotion” controversy ended beautifully (Part 1)

The Greenvines Vitality incident is a controversy involving opponents, with back-and-forth attacks and defenses. Welcome to take a look at this year-end public relations drama and learn something from it.

During the writing period, I was actually under a lot of pressure. Being chased by time made me feel uncomfortable and out of breath. Moreover, I have to deal with other things at the same time. Under the pressure of time, I am also worried that my thoughts are not thorough enough and the content of the article is not perfect enough. During the school exams, even though the article has been published, the author will still worry about whether I made any mistakes or whether it will be too late to ferment.

Although the subsequent results were quite satisfactory, the author was still troubled when I recalled my mental state at the time.

However, in fact, the author decided that he was “sure” and “able to write” before taking action on “囧星人” and “LUVENG”.因为内容付费、绿藤生机与美的好朋友等议题与对象，笔者都算熟悉，都关注了相关议题至少半年以上，因此笔者有把握能迅速地写完，并丢上社群上讨论。

When chasing hot topics, you must still pay attention to the final article and product quality, because this may be the reader’s “first impression” of you. Creators usually only have one first impression, so they have to treat it with caution. In particular, hot topics are often accompanied by short-term high traffic. If not handled properly, a large number of potential customer groups will be lost and one’s own image will be tarnished.

2. Depth: Readers expect better

Next is depth. When you can’t compete with others’ speed, the authors can compete with the depth of the topic, which is the gold content.

If others have finished talking about the most basic things, let me talk about something more in-depth and viewpoint. However, sometimes there may not be so many people who want to know the depth, and the traffic is often not as good as the articles that compete for speed. Moreover, the production of in-depth content takes more time. Whether the popularity of this topic can survive until you finish the manuscript is a major test (so speed is still important).

However, those who are willing to read in-depth topics are often more advanced and attentive readers. If you can gain the attention of this group of people, it will be a very valuable thing.

It is worth mentioning that since we need to strive for depth, we must tell things that “readers don’t know” on the basis of “readers know”.

You need to have novel enough opinions, analysis, and even solutions to make readers feel that they can understand more after reading this article. If you just provide some shallow content, you may be rejected by readers.

Supplement: rhetorical question test method

Here, the author provides a very simple test standard for you to judge whether the opinions you raise are appropriate, that is: use irony to ask questions about the opinions, analysis, and solutions you have written.

For example, the conclusion of an article is “The author believes that this problem should be solved towards Plan A.”

You can try to ask yourself: Does anyone think that Plan A should not be done? Is this nonsense? Or “the right thing to say”?

If you find, “Oh, yes, everyone seems to think so,” then maybe you need to revisit this point of view.

If you find: “Yes, indeed everyone thinks so. However, the reason for doing Plan A is actually ___. Few people have discovered this reason, so I think I should write it down.”

Then, what you should emphasize is not “to do plan A”, but “the reason for doing plan A”. For the reader, this is “something he doesn’t know.”

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtkI-x73EgwEeA9-haIAH_FwZh7tK46Xrb-XDsZLQ3mzsNI692sm86h-K7 5Ez1Z0KVkeSsEEwsr_d7rME77vdesXaamVxZpsok-3GQyuf0hhz2eaW6tQvhzuXXS_-cNCHB3hfW9I-GXkbD/s1600/1_43dWDPRr-2EGgoeLRGNX7Q.jpeg)

3. Angle

When speed and depth are all gone, what’s left?

Let’s talk about “angle” here. The matter of angle can be regarded as breaking away from the initial battlefield, bringing a different kind of freshness, and finding a new way to gain the reader’s attention.

For example, everyone is tired of talking about content payment for Jonker. You can discuss other creators’ [content payment] (https://www.contenthacker.today/2018/02/gipi-subscription-business-model.html). When everyone is tired of looking at Taiwan’s nuclear energy issues, you can try to share and look at the nuclear energy/energy policies of other countries.

In other words, don’t fight hard on the topic; you can find relevant topics from the outside to join the battlefield. These themes are actually related to the hot spots themselves, but for people who have been bombarded by the hot spots (fatigue of elasticity), but there is enough freshness, this time there is a chance to attract attention.

There are many choices of angles, and it is difficult to hit the right one in one try. You need to try more.

The principle I believe is: through appropriate relevance (not too far-fetched), readers can see content that they can feel relevant but also fresh. Of course, when promoting to readers, you must also explain the [relevance] of this topic to the hot spot (https://support.google.com/adwords/answer/14089?hl=zh-Hant).

小结：

Overall: speed first, then depth, then angle.

Take the recent example of Hawking’s death:

1. Speed: simply explain the news;
2. Depth: Advanced explanation of the more detailed and unknown content behind the news;
3. Perspective: Share Hawking’s major inventions and life review.

Of course, the sooner the content is produced, the better. At least it must be published before the issue has dissipated in order to spread it. Speed ​​is hard power.

Even if you are the pioneer of the topic, you can still go through this process and grab the entire pie of the reader’s attention.

The author’s own actual operation content:

1. Speed: Jony Star content payment
2. Depth: Open content, Closed content
3. Angle: Exclusive interview with Tech Island Reader

When I wrote the comment on “囧星人”, as far as the news was concerned, I was not the quickest to share the information at that time and had to go deeper.

Then, the author continued this theme, filled the holes dug in the first article, and wrote a detailed discussion on content payment in the second and third articles. It also allows people who have read the first article to continue reading subsequent articles.

Furthermore, this topic is generally tired of talking about. The author chose to approach it from another angle and chose a case that I liked very much for an exclusive interview. At this point, this topic has come to an end for me.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEYiNvcD-jMqjKs3y7eVeQ5_-bEcvIrT6CLlfOx0HR7Hh0wZP4vXO6uE-U EgXL0yPoEQQkXKjwn9RMlLpmAN2P-xPYq_bHtbVVhYTbyCiHJfKx7sw_jw5UzwHYaAoUupUH86mkx_fy_hIM/s1600/1_p_nXnr96o5xkOm0V5AyALQ.jpeg)

Long-term focus

Next, there is the long-term focus compared to the “short-term hot spots”.

Usually this kind of “issue” or “topic” is something that people care about and search for for a long time. The traffic usually comes from the Medium platform itself and Google search.

As far as the author’s article is concerned, [Medium typesetting](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%97%E6%A9%9F/medium-%E4%B8%AD%E6%96%87%E6%8E%92%E7%89%88 %E5%BB%BA%E8%AD%B0-%E8%AE%93%E4%BD%A0%E6%96%87%E7%AB%A0%E6%9B%B4 %E5%8A%A0-%E9%AC%86%E8%BB%9F-%E7%9A%84%E6%8E%92%E7%89%88%E6%8A%8 0%E5%B7%A7-%E5%8D%80%E5%A1%8A%E5%BC%8F%E6%8E%92%E7%89%88%E6%B3%95-16601ca616d6), [Brian Talk Show](https://medium.com/%E8%AD%B0%E9%A1%8C %E6%89%93%E5%AD%97%E6%A9%9F/%E6%9C%89%E8%BA%AB%E6%AE%B5%E7%9A%84 %E9%81%93%E6%AD%89-%E5%BE%9E-brain-%E8%84%AB%E5%8F%A3%E7%A7%80-% E9%81%93%E6%AD%89%E4%BA%8B%E4%BB%B6%E8%AB%87%E8%B5%B7-%E9%81%93% E6%AD%89%E6%9C%AA%E5%BF%85%E8%A6%81%E5%8D%91%E8%BA%AC%E5%B1%88%E 8%86%9D-%E9%82%84%E8%83%BD%E7%8D%B2%E5%BE%97%E6%8E%8C%E8%81%B2-bcaade2cbf82), [Movie review of “La La Land Love You”](https://medium.com/@frank040737/%E4%B8 %8D%E5%96%9C%E6%AD%A1-%E6%A8%82%E4%BE%86%E8%B6%8A%E6%84%9B%E4%BD %A0-%E7%9A%84%E7%90%86%E7%94%B1-%E5%B0%91%E4%BA%86%E6%83%85%E7%B 5%90%E7%9A%84%E6%84%9B%E6%83%85-%E7%BC%BA%E4%B9%8F%E5%BC%B5%E5%8 A%9B%E7%9A%84%E5%A4%A2%E6%83%B3-9ef56d623fc1), these articles are all articles raised by long-term keywords.

Article list:

• [Medium Chinese formatting suggestions: Typesetting techniques to make your articles more “soft”](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%97 %E6%A9%9F/medium-%E4%B8%AD%E6%96%87%E6%8E%92%E7%89%88%E5%BB%BA%E8%AD%B0-%E8%AE%93%E4%BD %A0%E6%96%87%E7%AB%A0%E6%9B%B4%E5%8A%A0-%E9%AC%86%E8%BB%9F-%E7%9A%84%E6%8E%92%E7%89%88 %E6%8A%80%E5%B7%A7-%E5%8D%80%E5%A1%8A%E5%BC%8F%E6%8E%92%E7%89%88%E6%B3%95-16601ca616d6) *[A decent apology: from “Brian Talk Show” Apology Incident](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%97%E6%A9%9F/%E6%9C%89%E8%BA%AB %E6%AE%B5%E7%9A%84%E9%81%93%E6%AD%89-%E5%BE%9E-brain-%E8%84%AB%E5%8F%A3%E7%A7%80-%E9%81%93%E6%A D%89%E4%BA%8B%E4%BB%B6%E8%AB%87%E8%B5%B7-%E9%81%93%E6%AD%89%E6%9C%AA%E5%BF%85%E8%A6%81%E5%8D%91 %E8%BA%AC%E5%B1%88%E8%86%9D-%E9%82%84%E8%83%BD%E7%8D%B2%E5%BE%97%E6%8E%8C%E8%81%B2-bcaade2cbf82)
• [Reasons for not liking the plot of “La Lai Yue Love You”](https://medium.com/@frank040737/%E4%B8%8D%E5%96%9C%E6%AD%A1 -%E6%A8%82%E4%BE%86%E8%B6%8A%E6%84%9B%E4%BD%A0-%E7%9A%84%E7%90%86%E7%94%B1-%E 5%B0%91%E4%BA%86%E6%83%85%E7%B5%90%E7%9A%84%E6%84%9B%E6%83%85-%E7%BC%BA%E4%B9 %8F%E5%BC%B5%E5%8A%9B%E7%9A%84%E5%A4%A2%E6%83%B3-9ef56d623fc1) (I know you don’t like this article)

“La Lalai Love You” is a movie review nature. When someone searches for this movie title, they will see this article. (Currently using Google to search for “[乐来爱你＋电影review](https://www.google.com.tw/sea​​​rch?q=%E6%A8%82%E4%BE%86%E8%B6%8A%E6%84%9B+%E5%BD%B1%E8%A9%95&oq=%E6 %A8%82%E4%BE%86%E8%B6%8A%E6%84%9B+%E5%BD%B1%E8%A9%95&aqs=chrome..69i57.2732j0j4&sourceid=chrome&ie=UTF-8)”, was ranked on the first page of Google)

Brian’s talk show and “La Lai More Love You” are among the author’s top ten high-traffic articles, and Google traffic accounts for more than 55% of the total traffic.

For this type of long-term keywords, the authors are looking for topics that are of long-term demand (problem solving) and long-term concern (pure search). The common point is that they often have a certain amount of searches on Google, which can make the blog flow smoothly and continue to receive new traffic.

1. Long-term demand

This type of need is long-standing and someone needs to help solve the problem. Tool-type articles often fall into this category. As far as Medium is concerned, the author’s Medium layout article “[Medium Chinese typesetting suggestions](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%97%E6%A9%9F/medium-%E4%B8%AD %E6%96%87%E6%8E%92%E7%89%88%E5%BB%BA%E8%AD%B0-%E8%AE%93%E4%BD%A0%E6%96%87%E7%AB%A0%E6%9B%B 4%E5%8A%A0-%E9%AC%86%E8%BB%9F-%E7%9A%84%E6%8E%92%E7%89%88%E6%8A%80%E5%B7%A7-%E5%8D%80%E5% A1%8A%E5%BC%8F%E6%8E%92%E7%89%88%E6%B3%95-16601ca616d6)》, [One Person Magazine](https://medium.com/%E4%B8 %80%E4%BA%BA%E9%9B%9C%E8%AA%8C%E7%A4%BE)《[Let’s also write a teaching article: How to create a pleasing Medium magazine page](https://medium.com/ %E4%B8%80%E4%BA%BA%E9%9B%9C%E8%AA%8C%E7%A4%BE/%E4%B9%9F%E4%BE%86%E5%AF%AB%E6%95%99%E5%AD%B 8%E6%96%87%E5%A5%BD%E4%BA%86-%E5%A6%82%E4%BD%95%E6%89%93%E9%80%A0%E9%A0%86%E7%9C%BC%E7%9A% 84-medium-%E9%9B%9C%E8%AA%8C%E9%A0%81%E9%9D%A2-publication-%E4%B8%8A-857a31dd3db9)》, all fall into this category. The effect of the latter article is particularly obvious. The article received 2.2K claps, which is very amazing. The author also followed the above steps to complete his Publication.

Many game guides (such as treasure map guides) and travel guides tend to have very good traffic, and the same reason is true, because everyone will need to use them at a certain point in time, which can bring long-term traffic.

At the same time, the “stability” and “article quality” of this type of article are very important. The first author can naturally handle the most demand (traffic), but since it is a tool article (solving a problem), the content of the article must be of a certain level and provide complete answers to specific problems.

It is worth mentioning that tool-type articles are also easily regarded as “tool people”. Everyone comes here just to solve their own problems, and then they naturally leave (this is normal). The boat passes through the water without leaving a trace, but they have no impression of you as a creator. But the purpose of the creator’s writing is not just to achieve high traffic for a single article. The key is to leave an impression on this person. The creator naturally hopes that readers can understand the creation of the entire blog and like the author’s own creative personality.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN67WF4yaSIXeAt0R081MJ6yrhKTNVrzSTiT3mdUV1THafWb9piAWYTkNN iir13sAYkh76pmPlAVcEpB5OcElmObAvvtCkel31wYcehRj7ywmZb3jvXOgpKHRFNBfC_NvVEaQrkBLzVkVG/s1600/1_ZiXUlqbQYsW-NEPxF6wL0A.jpeg)

Possible solution: The author thinks that it is to make tool-type articles more “recognizable” and add more personal propositions, experiments, cases, and experiences, so that everyone can have your profile and voice after reading the article.

For example, in the cases in the article on Medium layout, the author uses his own articles as examples, and embeds his own article links in many places in the article. He also uses the first-person writing method instead of the extremely objective third-person, so that readers who read the article will have more impressions of Tao.

In this regard, The Beauty of Copywriter is definitely an expert. The original author has written a wonderful teaching guide. His personal style is obvious, his hard work is deep enough, and he has retained a large number of die-hard fans.

And Computer Plaything sublimates the discussion of tool types to the extreme. Although it is about sharing experiences on tools, the author’s articles also contain strong personal opinions and philosophy, which are highly recognizable to readers and have also made him an opinion leader in this field.

2. Long-term attention

The author believes that this category is searching for specific people, things, and things. As far as the author’s own works are concerned, Brian’s talk show and “La Lai Yue Love You” fall into the category of searching for specific people and things.

When someone searches for a certain keyword, they will see your work on it. Film reviews often fall into this category. However, the reason why this is not particularly easy to do is because for popular search terms, relevant manufacturers have usually produced sufficient content (reasonably speaking). It is not easy to get stuck in blog SEO, but you still have a chance to give it a try after writing for a long time.

In fact, this item is also likely to overlap with the “long-term needs” mentioned earlier. However, what is emphasized here is “pure search behavior”. It is not specifically to solve the problem, but just to find related content of this vocabulary.

If you judge that a word will have a lot of search volume and are sure to write good content, you can really cultivate that word. You can use Google Trends to help determine keywords.

If you have your own brand, please be sure to prepare sufficient content ammunition so that Google’s search results for the brand will be filled with your own content and defend your brand keywords.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibKxKhkV_WYp5w0_YxU-9AqKhte9knv-cTRLnUNs-tyMNF81aby-VyIjQ7 tC3I39V1xnOfdN5x3Xr51mAnuExUivPMHI2TQNeHsrbd37YBR_bIIuW1Lu9sQyJ6B9bmXxhPeiRQDsC63RLK/s1600/1_HEOifH8RtzCAO0wIPfwajg.jpeg)

Write content with community concerns

For an author, writing is expression. But when no one is watching, it often turns into frustration and doubt.

The author’s Medium actually started working on it with the film review “La Lai Yue Love You” in January 2017.

In May, I also updated a few articles very lazily, but no one paid any attention to them. I am also too shy to post on Facebook, hoping that “someone will take the initiative to look at it” and “this thing will happen on its own.”

But of course nothing happened.

The turning point of things happened when the author wrote “[Building a Community with Trust](https://medium.com/%E8%AD%B0%E9%A1%8C%E6%89%93%E5%AD%” 97%E6%A9%9F/%E5%BB%BA%E7%AB%8B%E8%B5%B7%E6%9C%89%E4%BF%A1%E4%BB%BB%E6%84%9F%E7 %9A%84%E7%A4%BE%E7%BE%A4-%E6%88%91%E5%B0%8D%E7%A4%BE%E7%BE%A4%E5%BB%BA%E7%AB%8 B%E7%9A%84%E5%88%9D%E6%AD%A5%E7%90%86%E8%A7%A3-9dede9aa6127)”, which can be regarded as the author’s “debut” work. At that time, the author took the initiative to post at “Community Don” (a Facebook group of community members, with nearly 10,000 people), which helped the author’s Medium gain the first batch of fans. From the author’s point of view, the entire blog seems to be alive and has a source of vitality.

New views, new shares, new comments and feedback all make my writing more exciting.

As a result, I updated several articles along the way and gained some fans, which can be regarded as creating a positive cycle for the author’s writing.

How do authors make their works visible on the Internet? Talking about Facebook is just a vague answer. The important thing is “where is Facebook” and “who is it”?

The author’s personal suggestion is that if you want your article to gain more attention, it will go more smoothly if you choose a topic that already has an existing community.

For example:

• If you write about photography-related topics, you can submit it to major photography societies for reference by fellow enthusiasts.
• If you write about game-related discussions, a suitable forum or discussion area can attract a lot of attention.
• If you write about Medium’s typography teaching, Medium’s discussion community will need your work.
• But if you are writing about more abstract thoughts about life, it is usually more difficult to find a precise place to put it.

For subsequent articles, the author mostly has this line of thinking: “After writing, where can I throw it away? Who can I show it to?”

• This article about Green Vine Life was also sent to [Community Don] (https://www.facebook.com/groups/IB.fanpage.club/) by the author because the article covered the public relations handling of the community.
• Regarding the teaching of Medium typesetting skills, the author puts it into the [Medium Chinese Writers Association] (https://www.facebook.com/groups/medium.cc/), because most of them are writers on Medium, and there is a higher chance of needing this discussion.
• The author posted the article on “Technology Island Reading” on [New Media Research Institute] (https://www.facebook.com/groups/XinMeiTi/permalink/2107912099442607/), because subscription services are also one of the discussion topics that media people are interested in.

As a creator who is just starting out, the author recommends joining the circle rather than creating one yourself. Thinking about who your articles should be read by, a very specific “who”, can help you cultivate your first readers, and also give you more confidence and foundation in writing.

When you know who to write to, you will also have a clearer idea of ​​what to write.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQBbTmDjH4pUHjECdWqqBIQVe0LLmtPSodVbfr3URngKqI3kLzMS8mVckW aiO-Fc1sgG0UiEE0-GPXFWn2G9VyjBJJlj3WR8qkzqba7hX2pnI3M0EMnHTSBDuZunKpceixz02bq7zXD34_/s1600/1_jZIbMnJ5-BJ0XNDcFp0VxA.jpeg)

Optimize traffic structure (adjustments behind the 80/20 rule)

Everyone should have heard of the “80/20 rule”, which refers to the theory that 80% of a company’s revenue may come from 20% of its products.

As far as the author’s own Medium is concerned, this ratio is indeed similar. In particular, the traffic of one of the author’s articles would be exceeded by the sum of the other 20 articles.

80% of traffic comes from 20% of articles. So, can the authors just write about these 20%?

Of course it’s impossible. The authors themselves didn’t know who would be the precious 20% beforehand.

In fact, as far as the creator is concerned, he may feel that he has put a lot of effort into every work, but the final result may not be directly related to the hard work.

From my point of view, the significance of the “80/20 rule” to writers is:

1. You need enough articles to have a chance to see the 20% miracle happen, so you need to continue to create, continue to seek exposure, continue to experiment with themes, and wait until a hit happens.
2. After generating (several) popular articles, you can gradually realize where your opportunities are and what your advantages are, and then dig out your own KSF (Key Success Factors), and then find out the direction of your articles.

The “80/20 rule” is just a phenomenon, the important thing is what to do next?

After each wave of high-traffic articles, the traffic of the previous articles will probably appear extremely small, not even worth mentioning.

However, with each popular article, the author gradually grasped his own topic strengths, and became more confident in subsequent topic selection and writing methods.

“Oh, it turns out that this kind of content is what readers like to read.” Later, the articles written by the author had fewer and fewer low traffic, and the average traffic became more and more stable (of course, part of it was the dividend brought by the increase in Followers).

In the past, there may have been the phenomenon of “one good article, the traffic is eight”, but now the author may be able to beat the high traffic with four articles. The author hopes to adjust the quality of the overall article to be better and stabilize the quality.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmG02yjrqdHxfeZy27cbb5N8Mj3WoISmGvjdmrpRy1fePk3pW2JzvLofwA 2Oi8qqTYfMkiZIsX1aSZsWx7V3iHaHglAQ0B5xhigt8rpbimVUxFcusMWgZKMscv5pO9wTNOxa6n7WvsmRPS/s1600/1_VQRWLG3nccWc5uKTEpdEbg.jpeg)

At this time, you may also find that you seem to be particularly good at certain topics, and others like to read them. At this time, I feel that in order to worry about the consistency of blog content, especially when Medium personal pages cannot be classified, you should make your blog consistent and predictable to a certain extent.

For example, now I write about some topics and marketing-related content (and the response is pretty good). In the past, I wrote some unboxing types, so it is not suitable to put it here, and it is not suitable to continue writing (although I still want to write). The author needs to separate some content with different tones and find another place to place it. This can theoretically make the content of the blog more convergent and more predictable for readers.

As the author mentioned in this article “[Exclusive interview with “Technology Island Reading” Zhou Qinhua] (https://www.contenthacker.today/2018/02/subscription-daodutech-interview.html)”: When the content is highly predictable, it is easier for readers to develop viewing habits. When a habit is formed, the subsequent open rate and usage rate will naturally be high, which will in turn affect the future “renewal rate (retention rate)”.

Let readers know “what they are about to see.” This will affect the consistency of the brand and is an issue that every author needs to consider. At the same time, when you narrow down your topics, it means that you have chosen a certain group of readers, and your sense of direction in writing will be clearer.

Of course, if your blog is just a record and expression of personal feelings, you may not necessarily need to go to this level.

As for why the author mentioned at the beginning of this paragraph: “This does not seem to be something that this blog should share”? Mainly because I think this kind of content should be shared with peers rather than shown to your customers/readers; they may not want to know, or even shouldn’t know.

Just like iPhone users only need to know the benefits and functions of the iPhone, Apple’s internal planning strategy should not be known to all consumers, and it is not necessary. (The strategy of deliberately packaging it for consumers does not count.)

However, as the author said at the beginning, I believe that you reading this article are also very likely to be a creator on Medium, or will soon become a creator (I think Medium is still in the early stage of Taiwanese users, and the proportion of this type of people will be very high), so the author still wants to complete this article very willfully, hoping to bring some inspiration to everyone.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5dLb9f9g48e2V8Np4GaTiD9Y61n462f_O7DKdY8zMlfm4lWYEovccxfnU E2zoaCWedKAV87FZmk4owun0VilfTFnABw6DxKyIYr2qwKPXGSNEKe7w4LP4CZkLHxuMJQ9wLcxFR2qjXRQp/s1600/1_5mo28mblCjH4S6z8ucOIWQ.jpeg)

Conclusion: The work wants to be seen, and so do you.

At this point, the writing is approaching 7,000 words. For those of you who have read this, the author should be the one to give applause.

It seems particularly meaningful to finish this long article on the eve of my birthday. Although the author has greedily shared a lot of personal experience, there are still many things that cannot be explained: such as preparing e-newsletters and designing your [Publication](https://medium.com/%E 5%85%A7%E5%AE%B9%E9%A7%AD%E5%AE%A2), the connection between articles, the new understanding of typesetting and the effect of reprinting, etc., there are many small points worth sharing, and there are also many big and small points that the author has not yet achieved.

However, the content that I most hope to share with you is all here - from the author’s attempts and efforts in the past few months. They are not necessarily limited to Medium, nor are they necessarily limited to writing. The author also hopes that these methods can give creators some inspiration to create content that they are more satisfied with and readers will like more.

“Using the same method but expecting different results” is not necessarily stupid, but the premise is that you are on the right path.

The work wants to be seen, and so do you.

I hope content creators can leave something behind and bless everyone who is willing to pick up the pen.

★ How to learn how to make presentations and use them for content marketing at the same time? Please sign up now for the Content Hacking Lecture Series (CHL6): How to use presentations for content marketing[Registration now]

★ How to produce high-quality and attractive content? Please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“

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Further reading

• How does a designer write a popular article in only three months? (Part 2)
• How to make the headlines on LINE Today? The designer uses personal experience to teach you the six key points you must master to write popular articles
• How does a designer write a popular article in only three months? (Part 1)

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