"Design, Marketing and Operation of Millions of Online Courses" After-class Thoughts: Carefully polished to create passive income
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The author of this article, Wu Shenghao (Liz), lives or works in the UK, Shenzhen, Beijing and Taiwan. The founder of the style retirement proposal “Fun Club”. He has served as the marketing and public relations manager of Hanbi Building and the project manager of Xinyi Group’s joint business office. His work experience includes consulting, marketing planning, copywriting, brand public relations, shopping mall operations and development business. He tries to see things from different angles and makes his thinking three-dimensional. He is good at turning vagueness into clarity and turning hard knowledge into home-cooked dishes. Thank you for authorizing “Content Hacker” to reprint. Thank you hereby.
With the rise of the trend of paying for knowledge, online course platforms have sprung up recently, such as foreign Udemy, Coursera and SKILLSHARE, as well as domestic [hahow](https://hahow.in/ cr/content-power), yotta and Hourmasters… These online course platforms are all good at each other, and the platform advantages may not be the same, but they all try their best to help “amateurs” break the barriers of knowledge - technical majors are no longer the exclusive rights of some authorities. As long as there is a platform that is sufficient to showcase, everyone can be a worthy learner.
What’s even better is that the frontline faces the market, and the audience (students) can essentially decide who is the most valuable through their actual purchasing actions. Teachers who cannot deliver beef (valuable content), are not good at packaging, or do not look good may be eliminated. In other words, authorities and laypersons from all sides have nothing to hide in the face of knowledge, and they are truly on an equal footing. At the same time, through the screening of fund-raising thresholds, only course proposals that pass the threshold will be officially launched and charged. This mechanism not only brings a sense of security to the lecturers, but also provides more security. I think this is also the interesting and wonderful part of the course platform, right?
It is also under this trend of paying for knowledge that the exclusive course “Know-How to Make Courses Selling” has emerged to teach how to create valuable online courses. Last week, the “[Design, Marketing and Operation of Millions of Online Courses] (https://www.accupass.com/event/1802050910301251351465)” that the author participated in is an example. The lecturer Li Baifeng has experience in offering courses on hahow, and his course results are good (well, he is a lecturer of a million-dollar course). He uses one class time to go from easy to deep, and outputs a full set of secrets without hiding anything, including many confidential figures! I was amazed in my heart, but kept copying in my hands… Well, the lecturer really regarded us as his own.
Lecturers and platforms, both cooperation and competition
From the doubts that novices have about online courses (such as no experience, no companions, or not knowing whether there is a market?), is the questionnaire really effective (people who fill out the questionnaire are not the same as people who actually come to buy your courses! But you can use it to test the price.)? In addition, there is actually a competitive relationship between you and the platform you choose to start classes on - you can win new fans from the platform, but the platform operator also tests your popularity; even when you spend your budget on advertising, the platform will also invest resources to grab this order. It’s a lot of fun, and of course, both parties benefit in the end!
In addition, [Li Baifeng] (https://www.facebook.com/firefly88) also shared with everyone that the so-called “Is there a market?” is actually a very mysterious question. His suggestion is “Actually, no one knows the answer, so you might as well propose a proposal and take a look?” However, after the proposal is approved and it is confirmed that classes will be started, there are a few small things that can be observed:
- No one offers a certain type of course: it’s best to be the first to offer one!
- Someone offers a certain type of course: the one with the most community (platform) sells the best!
- Many people offer certain types of courses (such as the ubiquitous Facebook advertising, social marketing, etc.): it is often the most famous people who sell the best.
It’s not difficult to get started, but there’s a lot of difference in understanding eyebrow angles.
Li Baifeng also used his own class as an example to share the process of starting an online class and the recording fees. The process of starting a course is basically as follows:
- Proposal (only outline and abstract required).
- Pre-test questionnaire.
- Write a fundraising script video (that is, a persuasive article).
- Enter the 30-day fundraising period (here you can adjust the content according to netizens’ comments: For example, if someone asks if they can teach anything? Then you can adjust the proportion and weight according to what everyone wants to know).
- Write course scripts and produce briefings (takes about 30 days).
- Course recording and post-production (approximately 30 days. In fact, the recording process is very fast. The most labor-intensive part is quality control.
Li Baifeng suggested that everyone test the effect on various tools (such as mobile phones, computers, TVs and tablets). For example, use a mobile phone to check to see if the logo is pressing on the lecturer’s head (otherwise it will feel like a beam is pressing on the top); and also check the sound effects by muting, turning on the speakers, and wearing headphones. This is because some students will watch each unit independently (for example: when they need the content of a certain unit, they will directly watch the lecture… everyone may not watch it in order).
He also suggested that you might as well find two very stupid friends (preferably one male and one male) to watch it once to confirm whether everyone can understand it? A successful online course on financial management brought him invitations from friends in the financial industry to co-organize courses, brokerage appointments from financial platforms, invitations to publish books from publishers and many in-house training courses. Li Baifeng even started his own company because of this, which was unexpected. However, it also confirmed to him once again that the course platform has the power to “make all living beings equal.”
Finally, he also suggested that teachers who are interested in taking this path should use the online course operation strategy to publish a book six months after the course is sold, or make other plans; otherwise, other people who bought the book first will usually not buy the online course again.
★ Photo Credit: Slava Bowman
★ Recommended reading:
- Although content marketing knowledge is beautiful, it can only be followed by hands-on practice──Experiences from participating in the Content Hacker Reading Club (CHRC1)
- A brief discussion on consumer insights and content production: from setting target audiences to exploring character profiles
★ Vista Reading Club March Special: “[The Era of Resumption of Business is Coming] (https://www.accupass.com/event/1803140753116515393830)”
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“
Further reading
- “Design, Marketing and Operation of Millions Online Course” Course Experience: Carefully polished to create passive income
- [Intellectual Man Aviation Club EP.1] Listening experience: How does Hahow go from knowing to teaching? The key lies in this matter
- “Content Power: The Super Power of Building Brands” Online Course Learning Experience: Understand the logic of content production and make articles more valuable
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