Experience from participating in the 2nd Content Hacking Lecture (CHL2)─Write a blog with your own style, and the ranking can also change the content

This article The author Lin Junhui has ten years of 3C channel retail experience in his career. He currently works for a foreign company and is responsible for the home appliance sales business. After long-term reading and self-study through online communities (PTT, Mobile01, Facebook, etc.), I consciously delved into the content to help shape my personal brand, so I started writing a blog in 2016 to express my personal views. Thank you for the permission to reprint, hereby thank you. Lin Junhui: Thanks to the “Content Hacking” course, I can better understand the importance of content scheduling. I hope that conveying some life experiences through writing can help everyone.

Develop blog writing strategies by Vista teacher

Why write a blog? What impact can blogging have? The purpose of blogging is to provide “different perspectives” and let people know your “values”, “priorities” and “ambitions”…etc.

From a marketing point of view, the priorities of online platforms are: Blog > YouTube > LinkedIn > Facebook > Twitter

What are the benefits of blogging?

• Helps collect effective lists.
• Long-term blogging helps SEO.
• A blog is like your personal brand image, which can bring friends and unexpected cooperation opportunities.

Which blog platform should I write on? It is recommended to choose one suitable for your own processing.

• The main purpose of blogging is to “create content”, so most of your energy should be focused on “content”. The functions and functions of the platform can be easily adjusted when you have the energy left.
• The choice of platform can also be considered based on the principle that “birds of a feather flock together, and people flock together”. If you have a certain category and direction, go to a platform with many relevant bloggers. Here it’s not about “don’t go to crowded places”, but about making good use of the influence of others.

How to write in style? Why write? Solve the problem! Provide perspective! Think from “concept”, provide “benefits” and trigger “action”.

A good article will have “awesome title”, “ice-breaking pictures”, “introduction”, “introduction”, “main arguments”, “conclusion”, “response” and “sharing”, etc.

When you understand that “every action is to solve a problem,” not only should you start writing immediately, but you should also write often. Don’t worry about not being able to write well. As long as you write for a long time, you will have your own style.

Draw up the 2018 content calendar by Mr. Baixiong

In one sentence, “self-media” means “making friends through writing”.

• Blogs are the basis of content and the easiest way to practice. As long as your content is valuable to them (the target audience), is relevant to them, and can attract them to change and act, you will have the opportunity to generate profits.

Growth hacking is from an inside perspective. From a company’s standpoint, it’s your product features, company culture, and founder characteristics. Content marketing is viewed from an outside perspective. We must understand consumer preferences, media opinions, and even market changes. And of course, what do competitors do?

Why plan a content calendar?

• Turning passive into proactive, and turning pressure into motivation can help us quickly organize messy information into order.

Mr. Bai Xiong’s arrangement of the content calendar takes the well-known foreign media Forbes and TIME as examples to share with you the actual practices of these big media.

When I heard this, I thought of something I often encounter in 3C channels. For the 3C channel, the sequence of activities in a year is roughly as follows:

Wei Ya --- Chinese New Year --- Spring Information Exhibition (Spring Wine) --- School Season (February, March) ---- Air Conditioning Season (June, July, August) ---- School Season (September) ---- Winter Information Exhibition ---- Wei Ya

In the course of this year, new product launches of various brands will also be added. For example: every June and September, there will be a highly anticipated Apple press conference.

Now that you have a calendar, how do you write content?

• Teacher Shirokuma mentioned that one of the methods is “ranking”.
• Just like every December, you will see a large number of “must-see xx movies and books in 201x”; or “the most popular 3C products that cannot be missed in 201x”, and “prediction of the top ten most powerful xx products in 201x”.
• Or something that can trigger action: “Get year-end bonuses, must-see tourist destinations, special delicacies, practical 3C, ways to save money, investment targets… etc.” or “A sure-fire way to have fun during the annual vacation to avoid the traffic and crowds on national highways.” *Thank you to the teacher for your explanation, which helped me understand that such properties or methods can be placed on the content calendar.

Next, you can make arrangements according to the characteristics of the products you want to market:

• TA is a movie buff, and it’s “the 10 best movies to watch at home to avoid the crowds during the New Year holidays.”
• TA is a 3C coffee shop, which is “the top ten 3C rankings in 2017 that you can’t miss when receiving year-end bonuses.”
• TA is a petty bourgeoisie who wants to save money, that is, “How to save at the end of the year so that you can receive 18% more.”
• TA is a bookworm, “Top 10 xx novels that cannot be missed in 201x”, “Teaching you how to meet the right person in seven weeks, so that you will no longer be alone on Valentine’s Day”.

If there is a way to arouse action, you can make arrangements in advance, such as “For Christmas 2017, xxxxx is the best place to go, and xxxx is the best place to buy.”

Because I have already thought about the theme beforehand when the time comes. On the contrary, I will not be nervous, and I will handle the filing first.

Therefore, if you can arrange the “content calendar” in advance, you can take the initiative to change things. Take the initiative to produce manuscripts; turn deadline pressure into motivation to produce manuscripts, and you can write early if you have a topic; the chaos of not knowing what to write turns into orderly output.

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★ Source of this article: Thanks for the authorization, quoted from Lin Junhui’s blog vern.map

★ Picture source: Stocksnap, “Content Hacking” lecture site photography

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Further reading

• Experience from participating in the 2nd Content Hacking Lecture (CHL2)─Deconstructing previous experience and becoming your own editor-in-chief
• The secret of content marketing that turns passive into proactive─sharing the summary of the 2nd Content Hacking Lecture (CHL2)
• Experiences from the 1st Content Hacking Lecture (CHL1)─Only by continuously cultivating content can we establish influence

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