Experience from participating in the "Vista Reading Club": Make full use of the resources at hand and carefully create your own business resumption niche

Recently, there are related topics such as “Resumption Era” and “[Slash Youth](https://www.contenthacker.today/2018/03/side- “hustle.html)” and “Gig Economy” and other similar-themed books have appeared in large numbers, which means that many people today want to find ways to diversify their personal income, or think about ways to turn their interests into income. I hope to find more opportunities to make money to cope with the rising prices and living expenses.

At present, it is not technically difficult to start a new job immediately, especially an Internet-based service. Teacher Vista uses Maslow’s hierarchy of needs analysis, for example, as long as you can find electricity and Wi-Fi wireless network, you can almost immediately match it with other free network services, start some things you want to do, and then get feedback to make adjustments.

It is not easy to engage in resumption of business. In other words, if you want to “return to business”, you can’t just start casually, but you have to go through careful calculation and planning before you can make a “second pot of gold.”

This reminds Bai Xiong of what Sun Tzu mentioned in The Art of War (https://zh.wikipedia.org/zh-tw/%E5%AD%99%E5%AD%90%E5%85%B5%E6%B3%95): “If a man has no battle and the temple is the winner, it must be considered more; if there is no battle but the temple is the invincible, he must be the less. More is the winner, less is the loser, and there is no calculation!” Without careful calculation and planning first, the chance of winning simply by “resuming business” will not be high.

Speaking of plans for resumption of business, in this [Vista Reading Club] for the introduction to the book “The Era of Resumption of Business is Coming”, Vis Teacher Ta put it straight to the point of the essential question that is most easily confused by everyone: What is the difference between resuming business and side job? Why does everyone seem to want to resume their business, but it turns out to be a side job?

*Side job: Additive thinking. You can do it right away, but anyone can do this new job. If you do it, you will just make some hard-earned money again. It is a side job.

• Return to business: multiplicative thinking. Only if you can do it well, and this new job is related to your original job, or combines your existing job and interests, and can exert a mutually reinforcing multiplier effect, can you resume work.

In other words, if you don’t think carefully first, what are your expertise and interests? How to apply it to the planned resumption of business? And can you continue to invest your passion and focus? Then, you will fall into the trap of making money with your “side business” and be unable to truly invest in the development of your resume business.

Evaluate and re-evaluate, inspect and inspect again, and be careful to sail the ship that lasts forever.

Then, Teacher Vista further analyzed for everyone, 5 evaluation points before starting to resume work:

• Feasibility: How much time can be invested? Can you keep doing it?

• Persuasion: Are you a leader in this field? And can you maintain your leadership position?

• Profit potential: Are potential customers willing to pay? How much to pay? How many cases do you need to do to make money?

• Efficiency: How quickly can a case be completed? Can it be faster and better than the competition?

• Motivation: If you just want to make money, but you don’t like the job and can’t generate motivation other than money, it’s better not to do it.

After evaluating the above possible general directions for resumption of business, everyone must also test the three external environments and their own abilities, and do not invest rashly:

*Are there any competitors currently?

• Are competitors already making money?

• Can you make your product unique or even exceed consumers’ expectations?

Next, we need to think about the 5 considerations to create the “unique selling point” of the product so that it can stand out from the crowd:

*Better (or lower) price

• Convenient

*Better quality

• More diverse

• Better customer service or product guarantee

After starting to run your own business, you need to apply the “marsupial method” in the book, cooperate with larger platforms, gradually bring in the source of cases, and grow yourself. Otherwise, you will encounter the difficulty of finding potential customers in the early stages of your business, and you will die before you can grow and thrive.

When resuming business, Bai Xiong’s personal thoughts are to rely more on “sincerity in cooperation” regarding the development of contacts mentioned in the book. For example, when you are just starting out and you need someone else’s recommendation or assistance, you can’t just rely on a letter or a word of mouth and just go directly to negotiate with someone you don’t know or are familiar with, hoping that people will provide resources for you to use in vain. To paraphrase a famous saying in the industry, I don’t know how much “virtue points” (that is, the trust accumulated from helping others in the past) have to be accumulated to achieve this.

The author of this book [Daniel DiPiazza](https://search.books.com.tw/sea​​​rch/query/key/%E4%B8%B9%E5%B0%BC%E7%88% BE%E2%80%A7%E8%BF%AA%E7%9A%AE%E4%BA%9E%E6%89%8E/adv_author/1/) uses his own experience as an example to illustrate that “virtue value” can be created. In order to ask an unfamiliar Podcast operator to cooperate, Daniel took the initiative to find an acquaintance of the self-media platform owner to exchange resources together, explaining that they could discuss the possibility of mutual promotion, and as expected, he successfully received the assistance of the podcast operator.

As you can see from this example, if you just want to go empty-handed, you will not be able to give any benefits to potential partners. Others will have no reason or time to provide their resources to you for free. Therefore, you can make good use of yourself or external resources that you can control, and conduct exchanges similar to barter, so that your business can obtain growth resources faster.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6khJ-snZ3ZEPGuA2j_gwSYtQXVUqFL1s4pOZ9o5DIYdOKKx7O0b0A1 SddZjPdqulMIm8cu_4jCzlSstpFF1DH5f65Z3avXAq7c5FUdJDWWGygpRW7kiR4S2j8cZl9t-8VN5Becl4XIEY8/s1600/IMG_20180329_193900.jpg)

Passive income vs. active income, who is king?

During the book club, many students and Teacher Vista talked about whether they want to resume their jobs or not, in fact many people want to create “passive income”. But everyone’s understanding of passive income may not be the same, so before discussing, be sure to communicate with each other about the definition of “passive income”.

As far as White Bear itself is concerned, it actually doesn’t think there is such a thing as “passive income”. Let’s take investment as an example. To make money from stocks, you must first study the market trends (economic trends, international exchange rates, stock markets of various countries…), the legal person’s operating chips, the fundamentals of the target stock, and the technical considerations of the K-line chart, and you must continue to review changes regularly. If you want to swim in the stock market, you have to actively invest time and energy, and there is also the pressure of paying tuition (losing money); no matter from which point of view, investing in stocks is not like passive income that can be earned while lying down.

The time and cost invested in buying and selling other financial products, such as real estate, futures and insurance, are not necessarily less than those of stocks. You also have to do your homework and take risks. Even if you want to wait to inherit the inheritance, you still have to please your parents first, which will cost you time and money. Otherwise, if there are several brothers and sisters, if I am the least filial one, how could I get the right to inherit?

So don’t think too much, just work hard to develop and resume your career in the fields that you are good at or like to do!

★ Supplementary book list:

• You can be more than just an office worker: Slash Entrepreneurship, a 27-day action plan to make more money and more freedom when you resume business

• Slash Micro Entrepreneurship [Practice Edition]

• Self-owned Entrepreneurship Bible: Building a Personalized “One-Man Business”

★ Photo Credit: Photographed by Vista

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★Vista Reading Club April Special: “The Most Productive Year”

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“

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Further reading

• The era of gig economy is coming! Use briefings to create a super individual business model

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