Experience from the new book sharing session of "Content Touching Marketing": First catch the eye, then talk about touching

Starting and ending with a warm greeting, Mr. Vista’s new book sharing session “Content Marketing” seemed like a small [Content Marketing](https: //www.contenthacker.today/search?q=%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7) Feast, not only did all the friends who came to participate eat all they could, but they also took extra packages (signed books) home.

Among the quite rich sharing of concepts and experiences, there is a chain of content marketing thinking that deserves everyone’s special attention. As Teacher Vista emphasized, in today’s era, what marketers want to capture is the rare currency of the target audience’s “attention/concentration” rather than selling goods.

Currently, Taiwanese consumers spend more and more time online, resulting in a huge amount of information to read. Each person has to read hundreds of messages every day. The massive influx of information has made everyone’s attention more and more fragmented. You no longer have time to read every message carefully, but are tired of watching the number of unread messages accumulated on E-mail, Facebook messenger and LINE.

Because of this, Teacher Vista especially emphasized to the friends who attended the sharing session that content marketers must use those few tenths of a second to immediately catch the target audience’s attention, otherwise the opportunity will be fleeting.

So what should we do to grab attention?

In fact, you need to first give the target audience a reason for “Why should I pay attention to your message?” so that the target audience can quickly understand “What benefits can I get?” before a corresponding action can be generated “Why should I read your message now?”

Teacher Vista’s advice to everyone is to grab attention by writing the title of the message. Affected by Internet culture, most people can now accept long tags of about 25 to 30 words, so there is enough length to insert keywords and explain the key points you want to tell the target audience.

Putting in keywords can make your article easier to search; and whether the title itself is eye-catching, it must be able to immediately trigger the reaction of the target audience “This works for me” in the shortest possible time.

After producing useful headline, how to arrange the presentation of the content so that the target audience can find it useful? Teacher Vista’s advice to everyone is to provide the following ideas for the target audience in order in the text, so as to attract people:

• What pain do you have?

• What medicine should I give you?

• How to take this medicine?

*Why does it work?

In fact, this approach is to highlight the “pain points” of consumers, and at the same time provide methods that can solve the problems, so that the target audience who suffers from these pain points can “feel the problem, understand the method, and find it effective.”

In addition to the key points summarized by Teacher Vista in the sharing session, I also hope that everyone can find more ways to solve personal pain points from the book “[Content Inspired Marketing] (http://bit.ly/vista-content-marketing-book)” and also share their experiences with content hacker readers.

[](https://www.books.com.tw/exep/assp.php/vista/produ cts/0010838761?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201911)

★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing”.

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Kimi Tsai, Fabius Chin

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Further reading

• Exclusive interview with Vista from China Broadcasting News Network’s “New Book Express”: Use FAB rules to formulate formulas to painlessly write super highlights
• Three steps to easily produce high-quality content: The writing skills I learned from “Content Touch Marketing”
• I watched “Content Touching Marketing”: Touching people’s hearts starts with writing, so that you can go anywhere

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