Find your keywords: Use AI to hone the core elements of your personal brand
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When it comes to “keywords”, what do you think of?
According to the definition of Wikipedia, Keyword (Keyword) originally refers to the vocabulary used by the media when establishing indexes. It originally came from library science and is used to help people quickly search and locate information. For example, we can use book titles, subtitles or author names as keywords to search for information in the library. Nowadays, not only in the field of book retrieval, the core logic behind search engines such as Google, Baidu or Bing is also keyword search.
When it comes to keywords, many people will naturally think of SEO - search engine optimization. SEO is indeed a powerful concept, it allows content to be seen and a person or brand to be remembered. But today, I want to take you to look at keywords from another angle - to re-understand this word from the level of self-understanding and personal brand.
Keywords are not just a search tool, but also the coordinates of your existence.
In the era of information explosion, we pass by countless new things every day, and we constantly have short-term connections with different people. However, if you want others to remember you, identify you, and even actively search for you, keywords become crucial.
The first step in building a personal brand is not to take a professional photo or set up a website, but to find your own keywords.
In the past, when I taught the course “[Personal Brand Management Practice] (https://www.yottau.com.tw/course/intro/982#intro)” on the Yotta platform, the most common question I encountered from students was: “Teacher, I am not an Internet celebrity or an entrepreneur. Do I need a personal brand?”
In fact, personal branding is not a game only for experts or celebrities. It is more like an exercise in “living your own value.” You don’t need to become a certain persona in the eyes of others, but learn to let the world understand your true qualities and abilities.
换句话说，个人品牌的核心是——让别人知道你为何而存在？
Find your own keywords: three methods and thinking paths
Method 1: Self-inventory—use a pen or AI note-taking tool to reflect yourself
Try to answer three questions:
1️⃣Who am I?
2️⃣ What am I doing?
3️⃣ What makes me different?
You can use a traditional notebook to write, or you can use a digital note-taking tool like Notion, Evernote, or Heptabase to record.
Nowadays, these tools can automatically help you summarize the key points, organize tags, and even use AI to generate summaries to help you see the themes and tone you mention repeatedly. These words that appear most frequently may actually be your potential keywords.
In my case, my self-description might look like this:
I am Vista, an interdisciplinary learner who loves reading and writing. He studied electronics, asset management, cultural creativity and industrial engineering, and also worked in the Internet and media circles. Today he is a professional lecturer, columnist and consultant, and teaches AI in a university journalism department.
In this paragraph, the words “cross-field”, “learner”, “lecturer” and “AI” represent my core keywords.
Method 2: Listen to others’ mirror feedback
We may not know ourselves best. Try asking the people around you: “What do you think is the best thing about me?”
You can design a simple questionnaire, even use Google Forms or Typeform to collect feedback, or use ChatGPT to help you analyze the common characteristics of these text responses.
Going further, you can ask Perplexity.ai or Claude to help you summarize the three key points of “me in the eyes of others”. These outside perspectives can often reveal qualities and values you didn’t realize you had.
Method 3: Search yourself - a reverse view of your digital footprints
Hey, how long has it been since you typed your name into Google?
Search for your name, nickname, or brand name to see what’s being said about you online: What platforms do you appear on? How would others describe you? Are these descriptions consistent with the image you want to convey?
You can even use ChatGPT or NotebookLM to summarize your content topics on different social platforms and further analyze the gap between “you in the eyes of others” and “the self you want to be”. This isn’t just SEO in marketing, it’s self-correction in life.
Use AI tools to create your own keyword blueprint
Once you find a keyword, how do you use it next? Here are several practical AI application scenarios:
1️⃣ ChatGPT or Claude: keyword semantic exploration
Enter your self-introduction, resume or work description, and ask AI to help you summarize the three to five most representative keywords.
Example prompt: “Please read the following self-introduction, help me find the five keywords that best represent me, and explain their semantic imagery and extended value.”
This can help you define your personal brand vocabulary more accurately.
2️⃣ Notion AI × Whisper: Self-recording automation
Record your daily inspirations and actions through voice input (Whisper or Notion AI Voice Memo). AI will automatically translate and annotate topics, forming your “semantic cloud” in the long run.
This semantic cloud is actually your personal corpus, helping you see the issues you really care about.
3️⃣ Canva Magic Write × Midjourney: Visualize your keywords
You can use Canva’s AI design tool to generate cover images, business cards, or social banners that match the keyword imagery.
For example, if your keywords are warm and professional, you can generate image photos with soft colors and a consistent content style. In this way, your brand language and visuals can echo each other.
4️⃣ Keyword Insights or AnswerThePublic: Expand your keyword strategy
These two AI-powered tools analyze market search interest, questions, and long-tail words related to your keywords. For example, if you enter “AI teaching”, the system will tell you the related questions that people search for the most, such as “AI teaching cases”, “AI teaching plan templates”, “AI teacher training”, etc., helping you position yourself in a unique position in the market.
The keyword is indeed a mirror and a map
Japanese piano teacher [Fuji Takuhiro] (https://www.sanmin.com.tw/search?au=%E8%97%A4%E6%8B%93%E5%BC%98) once said: “The work of finding keywords is a kind of work of transliterating one’s strengths and characteristics.”
When we try to name ourselves, we are actually exercising the ability to see ourselves.
The addition of AI tool makes this process more efficient - it cannot define the future for you, but it can help you see the reality clearly.
Conclusion: Let AI help you find a more authentic self
Everyone is looking for their own keywords throughout their lives. Sometimes it’s hidden in dreams you mention over and over again, and sometimes it’s hidden in other people’s comments about you.
Now, AI can become that brighter mirror, allowing you to see the value that has been ignored. Using AI is not to make keywords false, but to make your truth easier for the world to understand.
To find your keywords is to find the language that makes the world remember you. I hope you can use AI to light up those few words that belong to you starting today, and let them become the coordinates of your life.
🚀 Do you want to know more secrets of AI applications? Welcome to Vista Empowerment Academy!
Further reading
- Refuse to be a digital tenant: Why do you need to use Vibe Coding to build a digital headquarters in 2026?
- Facing the advent of the era of generative artificial intelligence: An AI action guide for professionals
- Let ChatGPT plan your personal brand development plan
