Five ways to write eye-catching titles to quickly increase readings

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Recently, by promoting the online course “[Content Power: The Super Power of Building Brands] (https://content.tw/power/)” and holding the “Content Hacker” Lecture] (https://www.contenthacker.today/p/lecture.html), I have been able to meet some new friends, and I am very happy to share my thoughts and experiences about writing with everyone. I found that, perhaps due to work demands or personal interests, everyone wants to learn to write well, but often fails to get in.

Therefore, on the one hand, I am preparing physical courses and online courses, and hope to share them with you through lectures, reading groups, etc. In the future, I also plan to talk to you through a series of articles about what details should be paid attention to when writing articles?

Today, let me first talk to you about some things you should pay attention to when subscribing!

How to write an eye-catching title?

There is no doubt that it is important to give your article an attractive title. After all, in this fragmented era, everyone’s attention is already a rare resource. If you can’t grab everyone’s attention in just a few seconds, then no matter how well-written the article is, it is often in vain.

Of course, I don’t mean to ask everyone to follow the example of some [content farms] (https://zh.wikipedia.org/zh-tw/%E5%85%A7%E5%AE%B9%E8%BE%B2%E5%A0%B4) for the sake of sensationalism, and to come up with titles that are “not surprising but will never stop”. I even saw the [“Killing Title” Generator] (http://slot.miario.com/machines/90065) that is commonly used in content farms on the Internet. Just play it and you can produce amazing titles like “Super skills that will surprise experts and are not easily revealed. The 8th one is so crazy!”

──Actually, there is something to be learned from this farm subscripting method, but every article cannot be “stunned.”

I could give a whole class just learning subscript. I would like to suggest that before you place a bid, you might as well “think about it”: What kind of title will attract you to click and read? And what information should be hidden in the title to make you want to find out?

Take the article “[Winning the Battle of Presentations: Pursuing the Realm of Unity of Man and Sword, and Developing Your Own Style] (https://www.contenthacker.today/2018/02/4-tips-for-killer-presentations.html)” authorized by Associate Professor Lin Yousui of Taipei Medical University to be published on this site. It was originally just a post by Professor Lin on Facebook, so naturally there was only the inner text without a title. After I read the entire article and tried to understand the original meaning of Professor Lin’s article, I helped to come up with this title, and also brought out the key to winning the briefing battle.

A good title should not only let people see the key points of the article at a glance, but also attract people to be curious and motivated to read. We can make good use of the following five writing points, such as:

• In line with current affairs: Everyone pays attention to current affairs news. It is a good way to ride on the media craze. For example, the recently popular “Travel Frog” is a good example that attracts attention.

• Use question sentences: Through the method of question and answer, you can shorten the distance between you and the readers. For example: Do you know that today is The Beginning of Spring? What should we pay attention to at the beginning of spring?

• Create new words: Using some new nouns can often achieve results. For example, do you know what “Point Economy” is? Why is everyone gathering points?

• Quoting from classics: People believe in authority and celebrity effects. Appropriate support from experts and celebrities can save time and effort. Jack Ma proposed the “5 New + 2H” model in November 2017. Why will new retail replace e-commerce in the future?

• Punctuation marks: Clever use of punctuation marks not only helps readers read, but also arouses everyone’s curiosity. In titles, commas, exclamation points and even dashes are most commonly seen.

There is actually a lot of knowledge involved in subscripting. In addition to observing other people’s works, more importantly, we should practice writing ourselves. A well-known self-media person on the other side [Mimeng] (https://www.businessweekly.com.tw/article.aspx?id=18632&type=Blog) once said, “There are methods for writing, and hits can be copied.” I also agree with her point of view.

All good articles are the intersection between user needs and self-expression.

Mi Meng once shared her [writing formula] (https://www.meihua.info/a/71027): choose one of 50 topics, level 4 interview, 5 hours of interactive writing, then choose 100 titles, get votes from 5,000 people at the same time, and finally make a 10,000-word data analysis report for an article.

Of course, we don’t necessarily have to choose a hundred titles for each article, and not everyone can do it. But I definitely agree that after writing an article, take a few minutes to think about it: What kind of title best matches this article? What is the best way to convey your own opinions and ideas?

Many people wonder how to write an eye-catching title? Let’s start writing together! In the [“Content Hacking” Lecture] (https://goo.gl/nDXakn) on February 7, Mr. Bai Xiong and I will share some methods to motivate readers to take action. Friends who are interested, come and sign up!

★ Photo Credit: Senjuti Kundu

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Further reading

• “Vista’s Little Voice”: How to write a title that catches readers’ attention
• Make full use of title elements to write good articles that people will never forget
• Master the three steps and five key points to write an eye-catching title

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