How to get your website content included in Google News?
Last night, I shared relevant information about media communication and press release writing with all the students in the “Practical Training Course on Media Communication and Press Release Writing (opens in a new tab)” offered by Tiandiren Cultural Creation Institute. At the same time, I also lead everyone to write (opens in a new tab) the first press release in life.
I remind students that they must master the “5W1H” principle when writing press releases. In other words, through this press release, readers must know: Which company or unit issued this press release? When is something going to happen? Why should I explain it to everyone? What is the reason you want to say? Where does it happen? How to participate or purchase goods?
When writing a press release, an inverted pyramid structure is usually used. The inverted pyramid structure is the writing rule for most objective reports, and it is also the most common narrative structure for news writing. In other words, when writing a press release, remember to write the most important information first, and focus on stating facts without making comments.
Last night, a classmate asked me a question: “Teacher, how can we get our company’s website content to be included in Google News (opens in a new tab)?”
Well, this is indeed a very important question. Let me help you sort out the relevant information.
According to Google, if you want to submit your website to the Google News Publisher Center (https://support.google.com/news/publisher-center/answer/40787?hl=zh-Hant (opens in a new tab)), there are three main steps:
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Verify that your site complies with Google’s Content Policies (opens in a new tab).
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Read more about Google News indexing technical specifications (opens in a new tab).
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Submit your website Application for inclusion (opens in a new tab).
It is particularly noteworthy that because the content will be included in Google News (opens in a new tab) in the future, Please be responsible for your content (opens in a new tab) and the entire process should be transparent. In other words, the content should clearly list the contributor’s information, contact information (such as email, mailing address, and phone number), as well as the date and byline of the post.
Google does not tolerate content that infringes on anyone’s intellectual property rights, nor does Google allow the sharing of personally identifiable confidential information (such as medical records or financial information). More importantly, Google does not allow excessive amounts of duplicate content, typos or gimmicky terms, nor does it allow links to malware, viruses or other harmful software. Please see the Webmaster Guidelines(https://support.google.com/webmasters/answer/35769#quality_guidelines (opens in a new tab)) for details.
Google News uses computer algorithms to automatically search news websites. To help our system identify genuine news article pages, please make sure your site complies with the relevant Technical Requirements (opens in a new tab).
Also, be careful not to use more ads and other paid promotional materials on your organization’s pages than your content. In order to make the login operation go smoothly, I would like to suggest that you take a moment to understand the relevant details before officially submitting it.
After you submit your application for inclusion, the web page will display “Application for inclusion has been sent”, and it will be reviewed by the Google News team within one to three weeks. Website owners can check the latest status of inclusion requests by going to the News Publisher Center.
If your organization’s website is approved, you’ll see “Included” under “News.” If the website you submitted does not pass the review, “Audit completed: website will not be included” will be displayed. If you have any questions, we recommend that you go to the Publisher Help Forum (https://productforums.google.com/forum/#!forum/news (opens in a new tab)) to seek assistance from your peers. Alternatively, you can resubmit your application for inclusion after 60 days.
Oh, right! If you want to submit your organization’s URL to Google’s index, you can do so through Submit Sitemap (opens in a new tab) or use Google Emulator Tool (opens in a new tab)!
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Branden Harvey (opens in a new tab)
Further reading
- “Brand Marketing Media Public Relations Skills” course experience: Understand the media ecosystem and master the direction of community management
- How to write a press release? Clarify the context and cause and effect of events, and convey the key points and benefits through titles
- Establishing good public relations starts with media communication and press release writing
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
