How to write copy for a sales page? Take the online course "Content Power: The Super Power of Building Brands" as an example

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Recently, in order to promote my online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/wM2NsR)”, I made a lot of preparations in advance, such as Designing Sales Pages (Landing Page), [Chatbot for planning fan page prize giving activities](https://www.facebook.com/content.taiwan/photos/a.1073235479394285.1 073741828.1070714256313074/1699079273476566/?type=3&theater) and filming a fundraising video…etc.

Many people saw the sales page of this online course and asked me how this page was designed? How did you come up with the sales copy on the web page? Because the fundraising target has exceeded 200%, I will add an unlocking unit of sales page design in future courses, so stay tuned.

The NSAMCWADLP principle: Never Start A Marketing Campaign Without A Dedicated Landing Page

However, I would like to share with you here first - how to write the copywriting for the sales page (Landing Page)?

I mentioned in my previous article that writing articles is different from general literary creation. If you want to write resonant articles, I would suggest that you not only be a good creator, but also a competent communicator.

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If you want to write a good and contagious article, you must take into account the three major elements of copywriting, namely: target audience, unique features and value, and what mission is assigned to this article, that is, what goal or theme do you want to target? Only by clarifying these points can we clearly focus on the problem and hit the sweet spot.

Next, let me take the “[Content Power: The Super Power of Building Brands] (https://goo.gl/wM2NsR)” online course as an example to explain how to start planning the copywriting of the sales page?

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Who will be interested in courses related to “content power”? What needs do they have for content production and copywriting? Are there any problems you want to solve? These questions have been lingering in my mind, and it took me some time to think carefully.

Before officially putting pen to paper (actually typing on the keyboard), I must first figure out - who are the learners? What is their stance and attitude? Is there any prerequisite knowledge required before taking the class? Are there any problems you hope to solve? What do you expect to gain? And, what extended services are needed?

After filling in these six boxes, I was able to slowly figure out some context, and I also had a preliminary understanding of what content should be placed on the sales page. At this time, I began to plan the content of the sales page, trying to write copy that can resonate from different aspects such as value and emotion.

For example, the demand for writing skills in the industry is actually quite strong, but I also deeply understand that many people are helpless and hesitant about writing - it’s not that they don’t want to write, but that they can’t write.

Well, the problems of not being able to write, not being able to write quickly, and not being able to write well may seem similar, but they are actually different. If I want to help you overcome this problem, you must first find the symptoms of the problem and then prescribe the right medicine. From another perspective, if you want to promote any online course, you must convince potential customers of the course’s “value” and skillfully build “trust” and “emotion” with the instructor.

So, let me tell you - the original intention of planning the “[Content Power: The Super Power of Building Brands] (https://goo.gl/wM2NsR)” online course is not only to teach writing skills and teach you how to write a copy smoothly, but also hopes to help you master “content power” from the perspective of content strategy through the course teaching and homework exercises, and then achieve the state of “seeing the forest again for the trees”.

It has been ten days since the online course fundraising campaign for “[Content Power: The Super Power of Building Brands] (https://goo.gl/wM2NsR)” was launched. Watching the changes in the numbers every day can be said to be frightening, but also very interesting. Thank you all for your support, I have learned a lot from this journey.

On the way to exercise “content power”, let us work hard together!

★ Photo Credit: Neven Krcmarek

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Further reading

• [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!
• How to attract consumers’ attention and turn pain points into selling points?
• 6 steps to teach you how to master content marketing

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