I watched "E-commerce Zero to One: From 0 to 1": Starting from scratch, using the spirit of Hack

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Just before Typhoon Maria (https://udn.com/news/story/7266/3243800 (opens in a new tab)) hit, I went to a company located in Section 2 of Dunhua South Road to see a friend yesterday afternoon. After talking about the matter, I strolled to the nearby Dunnan Eslite Bookstore. As soon as I walked up to the second floor, I saw the new book “E-commerce Zero to One: From 0 to 1 (opens in a new tab)” displayed in a conspicuous position in the business management book area. It is not difficult to imagine how popular e-commerce has been in recent years.

Because I had already ordered this book from the blog before, I was not in a hurry to read it at the moment, but I still picked it up to weigh it, and also looked at the recommended preface and table of contents. Compared with the new business management books that are also placed nearby, “E-Commerce Zero to One: From 0 to 1](https://goo.gl/9nds8b (opens in a new tab))” feels a little lighter and does not feel thick when picked up, but it does not affect my evaluation of the book.

When I was reading the recommendation preface for this book written by my old friend Lin Zhichen (opens in a new tab), I suddenly found someone saying hello to me. When I looked closely, I was surprised to realize that it was Vice President Zhang of Sanli TV. It was an old friend who hadn’t seen her for a long time, and she was very excited, so we sipped coffee and chatted about each other’s current situation; I also took this opportunity to share with her recent developments in the field of e-commerce and new media.

After chatting, we set off on our way home. On the way home, I picked up this book “E-commerce Zero to One: From 0 to 1 (opens in a new tab)” from the 7-11 convenience store. The author Liu Jiasheng (opens in a new tab) is very young. He has two years of entrepreneurial experience at the age of only 22. He has also been invited to work in our TeSA (opens in a new tab) has taught class (opens in a new tab), which can be called a newly rising star in Taiwan’s e-commerce field.

Although the development scale of Taiwan’s e-commerce is not as large as that of the other side, it can almost be regarded as a “national movement.” Unfortunately, there have not been many local discussions and books on e-commerce in the past few years, and a lot of information still has to rely on mainland China or Europe and the United States. Therefore, I am very happy to see the release of this new book, and I am full of expectations.

The author generously shares his experience in operating Tuanyuan Nuts (opens in a new tab) in the past few years, and also puts forward his own online advertising strategies in response to the Facebook advertising issues that everyone is concerned about. I think this part is a very valuable and practical part of the book. At the same time, the author also mentioned the importance of “repurchase” and called on readers to pay attention to customer lifetime value (opens in a new tab) (LTV, Lifetime Value)——not only allows customers to take the product home, but also allows the brand to live in his life.

LTV (opens in a new tab) represents the lifetime value of a customer, and CPA represents the cost of acquiring a customer. LTV must be higher than CPA to survive, otherwise there is no way to scale.

I also agree with the author’s mention that before investing in digital marketing, we should first try to adjust the company’s own e-commerce structure. When I saw the chapter introducing Search Engine Optimization (SEO), I felt very familiar, because I have been on the “Contenthacker” website many times in the past. When teaching websites or companies, we talk about relevant precautions from the perspective of content marketing and copywriting, such as: finding the right keywords, accurate website titles, making good use of website description, etc.

The author also uses mind maps or charts to match the explanations. I also think this arrangement is very good. For example, when introducing the unit “Three Questions of SEO”, Jia Sheng (opens in a new tab) used a mind map to help everyone sort out three key questions for operating SEO, which are not only specific but also very simple and clear.

*What is your product?

• Why do consumers buy from you?

• What are the main features of the product?

Overall, I think “E-commerce Zero to One: From 0 to 1 (opens in a new tab)” is indeed a recommended book for getting started with e-commerce. It is suitable for reference by friends who are interested in developing an online shopping career or want to enter the e-commerce industry. If there is a shortcoming, apart from the fact that the book is slightly lighter and the layout is a bit loose, it is that there are too many typos! For example, Taiwan’s early Internet entrepreneur Xue Xiaolan (opens in a new tab) is labeled as Xue Xiaolan, dotcom is labeled as dotom, and Qingxin Fuquan (opens in a new tab) is labeled as Qingxin Fuquan , beat Once (opens in a new tab) into one but… These are unacceptable, and I look forward to improving them when there is an opportunity to reprint them in the future.

Hack (opens in a new tab) is an attitude and method of solving problems. Even if it is not the standard solution that the public thinks, it uses various thinking and tools to solve the problem quickly. Hack’s tactics are not about scorched-earth positional warfare, but fast and exciting guerrilla warfare. Hack pursues quick and effective problem solving, but it is not a reckless rampage, but a deep understanding of each step and the right medicine.

As the saying goes, “flaws do not hide the excellence”, these small flaws do not affect the pleasure and inspiration gained from reading this book (opens in a new tab). I really appreciate the Hack spirit mentioned by the author of this book, because this is an attitude needed by e-commerce merchants, and it was also the original intention of me establishing “Content Hacker”. Well, the e-commerce industry needs a steady stream of new blood to join, let’s roll up our sleeves and get to work!

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★ Photo Credit: Photo by PhotoMIX Ltd. from Pexels (opens in a new tab)

★Recommended good books for Vista: “Content Electric Power Company (opens in a new tab)”.

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.

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Further reading

• “Amazon 2022: Bezos’ Strategic Blueprint for Conquering the World” Recommended Preface: Completely Deconstructing Amazon’s Business Model and Strategy
• Stop blindly pursuing traffic: The secret for small e-commerce businesses to make big money is hidden in that broken bowl
• Sales no longer relies on luck: Revealing the growth rules of “The Model” of Japanese B2B