Learn presentation skills from SoftBank Chairman Masayoshi Son: clever combination of graphics and text information, effective communication of value proposition
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For the majority of office workers or friends who want to start a business, learning how to design and deliver presentations is an important skill, and it is also a great tool for effective communication and conveying opinions.
There are countless books on presentations and speeches, whether they teach production techniques, appearance and conversation, or typhoon performance. For example, a publishing house has introduced “[Son Masayoshi’s in-house presentation technique that worked once]” (https://www.books.com.tw/exep/assp.php/vista/products/0010752989?utm_source=vista&utm_medium=ap-books& utm_content=recommend&utm_campaign=ap-202005)”, “[Son Masayoshi’s external briefing skills as a briefing master](https://www.books.com.tw/exep/assp.php/vista/products/0010752994? utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202005)》etc.[Set of books](https://www.books.com.tw/exep/assp.php/v ista/products/0010753000?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202005), I have also seen some teachers who teach presentation skills recommend these two books.
I think watching more videos of speeches by entrepreneurs or celebrities will certainly help improve your presentation skills. If you have free time, you might as well watch more TED videos; or reminisce about the past demeanor of well-known entrepreneurs such as Steve Jobs, Masayoshi Son, and even Jack Ma, and you can learn a lot.
For example, the software banking group that originated in Japan holds a SoftBank World Conference every year. With SoftBank World 2017 For example, we can see SoftBank Group Chairman and President [Masayoshi Son](https://zh.wikipedia.org/wiki/%E5%AD %AB%E6%AD%A3%E7%BE%A9) gave a speech titled “A New World Under the Guide of the Information Revolution”.
In the future, people may say: “Those who rule the chips will rule the entire world” and “Those who rule the data will rule the entire world.”
I still remember that in 2016, SoftBank Group spent US$32 billion to acquire the British chip design company ARM, and also established the SoftBank Vision Fund with a scale of 10 trillion yen. Chairman Masayoshi Son’s attempt to lock in the [Internet of Things] (http://news.cnyes.com/news/id/3598347) is self-evident. At the SoftBank World Conference held on July 20, 2017, he revealed for the first time the outline of the Internet of Things business in his mind in 30 years:
“In 30 years, the Internet of Things will connect every corner of the world, robots will also enter our daily lives, and artificial intelligence will surpass the scope of human intelligence and play a more critical role. By that time, what interesting things will happen in this world? What I am sure is that the average life span of human beings will be more than 100 years old, and humans and robots will coexist… While I watch companies effectively use technologies such as the Internet of Things, robots, and artificial intelligence to work, I also deeply feel that a new world is coming.”
In “Son Masayoshi’s one-time OK internal presentation technique”, “[Son Masayoshi’s external presentation technique by the briefing master]” (https://www.books.com.tw/exep/assp.php/vista/products/0010752994?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201803)” In these two books, the author mentioned a lot of his experience in helping the software banking group to create presentations, which is indeed worthy of reference. However, since we have the opportunity to witness Chairman Masayoshi Son’s speech to the outside world, let us take a look at what aspects of his briefing are worth learning and emulating?
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As the saying goes, “A picture is worth a thousand words.” Chairman Sun’s briefing also uses pictures as the main character, coupled with text descriptions. Although there are not many words, it has a “finishing point” effect.
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Furthermore, Chairman Masayoshi Son is also good at using charts and statistics to explain facts. As we all know, he has a very unique investment vision, which can be seen from the software bank’s investment report card over the years above.
Take the most talked-about investment in Alibaba as an example. Back in 2000, Alibaba was just a small e-commerce company in Hangzhou, China. Chairman Sun “recognized heroes with a keen eye” and saw Jack Ma’s extraordinary talent, so he decided to invest US$20 million. Fourteen years later, when Alibaba was listed on the New York Stock Exchange, the market value of SoftBank’s shares had reached an enviable US$58 billion.
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Go back and look at this briefing note again, even when explaining [British Industrial Revolution](https://zh.wikipedia.org/wiki/%E8%8B%B1%E5%9B%BD%E5% When it comes to complex historical events such as B7%A5%E4%B8%9A%E9%9D%A9%E5%91%BD), clear color blocks or diagrams can also be used to simplify it so that the public can understand the ideas or opinions he wants to convey.
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In addition, Chairman Sun likes to use the concept of timeline in briefings and explain it in the form of chronological evolution, which can indeed achieve good results.
From the screenshots of these briefings, it is not difficult to find that the style of Chairman Sun’s briefings is very consistent. They are all done in a combination of pictures and text, and there is no overly complicated design. Just like “[Technology on Stage](https://www.books.com.tw/exep/assp.php/vista/products/0010657348?utm_source=vista&utm_medium=a p-books&utm_content=recommend&utm_campaign=ap-202005)” author Wang Yongfu mentioned, “Presentations are not used to convey information, but to persuade the audience!”, “The better the slides, the less time it takes to understand.”.
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Watching this speech, we can summarize [five important presentation skills] (https://www.bnext.com.tw/article/28595/BN-ARTICLE-28595) that Chairman Masayoshi Son usually uses, including: using more climbing curves, mentioning SoftBank’s number one achievements more, not using downward curves, expressing in simple ways, and making good use of the timeline.
Masayoshi Son’s briefing, anyone who listens to it will understand. The principle is to grasp the logic of the human right brain receiving information. Each slide is composed of “simple information, a graphic or a photo”, simple and clear.
In his two-and-a-half-hour speech, he unreservedly outlined his vision for the future and let the public feel this busy entrepreneur’s enthusiasm for embracing new technologies such as the Internet of Things and artificial intelligence. The billionaire said that SoftBank Group and its partners will be actively involved in every important stage of development, and these words also make me full of expectations.
★ Featured image source: SoftBank World 2017
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