Learning experience from the "Ouchi Master Lecture" in May 2018: Learn subscripting skills from the media to speed up your articles to be seen
The author of this article Terry (opens in a new tab) has run many large-scale fan pages, and is also good at leveraging the power of the community to create more marketing possibilities for clients. Thank you for authorizing the “Content Hacker” website to reprint it, and I would like to express my gratitude.
I have seen relevant statistics before and believed that “on average, after every five people see the article title, only one person will click in to read it.” From this point of view, the importance of the title is self-evident. Because the title is so important, these few words must not be ignored.
The author has always believed that as long as there is good content, the article will naturally be spread, and there is no need to spend too much energy on publicity. But after Teacher Vista explained it, I suddenly discovered that without a good title, it will be difficult for the article to be “seen” - especially, it must be seen by Google.
In the past, when print magazines and television were the main media, the target audience might have a few seconds to decide whether they wanted to read this article? But in the Internet age, each target audience only has an average of a few tenths of a second to decide immediately whether to continue watching the content. Therefore, the quality of the “title” almost determines the life or death of each article.
In this lecture, Teacher Vista also used Apple’s iPhone X commercial “Unlock with a look (opens in a new tab)” as an example to explain to students the power of linking titles and content. Well, this title is really worthy of careful consideration and chewing over and over again.
Through this advertisement for Apple’s iPhone
As for the source of inspiration for writing headlines, the teacher suggests that everyone can refer to the classic headlines written by newspapers and magazines, and learn from them the skills of some senior reporters in manipulating words. Well, we should learn more about bidding techniques from these masters. Daily conversations and life scenes, or social media posts, can also become part of our inspiration when writing titles.
](Teacher Vista also mentioned another important point to note when writing titles, that is, different titles should be developed based on the characteristics of different platforms. When thinking about writing titles to meet the needs of different platforms, you should first think about who you want to communicate with? Where is the main battlefield? After thinking about all these clearly, and then targeting each target group and each platform, you will be able to produce better results.
★ Photo Credit: Unsplash (opens in a new tab), Qin Zhenjia
★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database (opens in a new tab).
★ Vista Reading Club May Special: “Scene Revolution (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- Learning experience from the Ouchi Master Lecture in May 2018: Thousands of hard work will help you create a stunning and eye-catching title
- Learning experience from the “Ouchi Master Lecture” in May 2018: Cultivate keen observation, and you will be the master
- Learning experience from the Ouchi Master Lecture in May 2018: The title is the best salesperson for the article
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
