Let YouTube tell you, who is the most successful advertising video in Taiwan in the first quarter of 2018?

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This press release is provided by YouTube Taiwan.

[Why we repost this article] Most people don’t like to watch long commercials and often skip them right to the beginning to avoid spending too much money on mobile Internet access. But there are advertisers who can produce good films with good content and quality, and use storytelling techniques similar to micro-movie to make people want to watch it. The five commercials in YouTube’s list of successful advertising in the first quarter of 2018 are all worth learning from [content marketing] (https://www.contenthacker.today/p/content-marketing.html) creators.

In this era where audiences have more and more independent choices and it is increasingly difficult to concentrate, it is a major challenge for marketers to produce advertising videos that are engaging and resonate with audiences.

YouTube announced [Taiwan’s most successful YouTube advertising rankings in the first quarter of 2018] (https://www.thinkwithgoogle.com/intl/zh-tw/success-stories/youtube-ads-leaderboard/youtube-leaderboard-tw-q12018/). The advertising films shortlisted this time can allow the audience to watch the entire film patiently, regardless of the length of the film. The advertising topic is also combined with festivals and current trends, successfully arousing audience resonance and increasing discussion.

It’s hard to guess that it’s a product advertisement from the narrative technique, creating a micro-movie that makes people want to watch it all.

Although the top three YouTube commercials this time are all longer than 5 minutes, they make it difficult for viewers to easily guess the [narrative method] of the advertised products and story development (https://zh.wikipedia.org/wiki/%E5%8F%99%E4%BA%8B). They successfully combine the tailor-made music to lead the audience to dive into the advertising story and taste the product content and brand spirit that the advertisements want to convey. It can be seen that the length of advertising videos is no longer a limitation, but how to flexibly tell stories to different types of target audiences through videos of different lengths is the winning strategy for creating successful advertising.

The nonsensical content is paired with the “eating broadcast” trend and festival themes to resonate with the audience

The video “7-ELEVEN [Eat Good Burger Anytime]” ranked fourth on the list incorporates the current trend of “eating broadcast” of filming the eating process or live broadcasting while eating into advertisements. The lively and lively content reduced the film’s advertising feel, successfully aroused the audience’s curiosity and stimulated the viewing rate of the ad.

This season’s fifth place “Kleenex VIVA Kitchen Tissue [One-Second Wishes. Later]” (https://youtu.be/ki4tmmiCYVs)” commercial uses a humorous palace drama to present the problems of mother-in-law and daughter-in-law during the Chinese New Year. It also brings out the product features, making the audience smile knowingly and leaving a deep impression on the advertisement.

Successful audio-visual advertising not only effectively helps brands achieve the goals of increasing sales, visibility or strengthening brand image, but also has the opportunity to increase the number of channel subscriptions for the brand, so that viewers will not easily miss more creative and exciting advertising content. Marketers should look at consumers’ perspectives to identify the unique strengths of their own products and services, and make good use of the openness and diversity of audio-visual advertising to create exclusive and effective marketing techniques for brands.

The following are the top five most successful YouTube advertising videos in Taiwan in the first quarter of 2018:

No. 5: Kleenex VIVA kitchen towel [Smooth wife in one second. Later]

• Number of views: more than 2.45 million times

• Product manufacturer: Kimberly Clark Taiwan Branch

• Content: In the form of a nonsensical costume drama, it touches on the topic of mother-in-law and daughter-in-law during the Chinese New Year, and humorously inserts the product into it, making the audience laugh while also deepening their impression of the advertisement.

No. 4: 7-ELEVEN [Eat Good Burger Anytime]

• Number of views: more than 2.83 million times

• Product manufacturer: Uni-President Supermarket

• Content: Through a live broadcast-like format, the current trend of “eating and broadcasting” is integrated into advertising to reduce the sense of advertising and present product content naturally.

No. 3: [Hourly Noodle House] Half of the Original Flavor – The Most Dedicated Mr. A in the World | Unified Noodles

• Number of views: more than 3.05 million times

• Product manufacturer: Uni-President Enterprise

• Content: Through the strong contrast of the characters in the story, the concept of the product as one dish and two tastes is conveyed.

No. 2: LEXUS’s latest touching micro-film “Wrench” Dou Zhi Kong and Wang Manjiao’s affectionate masterpiece

• Number of views: more than 4.23 million times

• Product manufacturer: Hotai Automobile

• Content: Using a moving approach to present the issue of intergenerational education in detail, and conveying the self-requirements and rigorous spirit of brand service from the “wrench” that runs through the beginning and end.

No. 1: CITY CAFE City Cherry Blossom Season[Seven Days of Cherry Blossoms]

• Number of views: more than 4.31 million times

• Product manufacturer: Uni-President Supermarket

• Content: The concept of “Seven Days of Sakura” is conveyed through the story of seven seconds, seven minutes, seven hours and seven days, and the 7-ELEVEN city cherry blossom season has the same limited charm as cherry blossoms because it is short, so it is more brilliant.

★ News and picture source: YouTube Taiwan

★ Supplementary information: Ranking of YouTube’s most successful advertising videos in Taiwan’s first quarter of 2018

☛ Want to learn to subscript? Come and sign up for the “Ouchi Master” lecture in May: [Write a good bid and sell without selling] (https://www.accupass.com/event/1804041321359643076770).

★ Vista Reading Club May Special: “Scene Revolution”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

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Further reading

• The era of super, short, and fast movies
• The fan economy is in power, YouTube launches a content marketing offensive (Part 2): Performing in mountains and seas, professional YouTubers go all out to attract fans
• As the fan economy takes over, YouTube launches a content marketing offensive (Part 1): Seizing the business opportunities of niche loyal fans, professional knowledge-based YouTubers are growing stronger

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