Make good use of video marketing to effectively capture consumers’ attention
This article was originally published in “Economic Daily”
I once wrote an article to introduce you to [content marketing] (https://www.contenthacker.today/2019/01/how-to-create-a-successful-content-marketing-strategy.html). In addition to marketing through text content, you can also use diverse content types such as sounds, pictures, and videos. Among them, audio and video content is most favored by young people.
When it comes to audio and video content, everyone watches Internet celebrity live shows on the Internet every day, or listens to certain opinion leaders’ [Podcas] while commuting. t](https://copywriting.vista.tw/marketing/reaching-target-audience-via-podcast) program… The distance between audio and video and us can be said to be getting closer and closer. It is conceivable that audio and video marketing has naturally emerged as the times require.
As the name suggests, audiovisual marketing is the use of unique audiovisual content to attract the attention of target audience, thereby promoting sales or achieving conversions. Of course, audiovisual marketing and content marketing are closely related. They both use high-quality content to attract the favor of target audiences.
Although audio and video is booming recently, audio and video marketing actually has a long history. It attracted the attention of the European and American marketing circles as early as around 2010, and began to receive the attention of the small and medium-sized enterprise industry in 2014. In recent years, due to the rapid development of social media and the popularity of various digital tools, audio and video marketing has officially become the new favorite of many companies.
According to a survey by Hubspot, as many as 78% of netizens watch online videos every week, and 54% watch videos every day. Google’s research also found that as many as 60% of netizens prefer to watch online videos instead of staying in front of the TV. This data is a bit shocking, but it also highlights the charm of audio-visual content.
The rise of social media has undoubtedly accelerated the development of audio-visual marketing. Not only does the frequency of interaction far exceed the spread of text and images, it also shortens the distance between people.
Take the world’s largest audio-visual content website [YouTube] (https://www.vistacheng.com/2021/07/we-media.html) as an example. Users of this website watch more than 1 billion hours of videos every day. Not only do they stay for a long time, but they also allow companies to feel the business opportunities of audio-visual marketing.
What’s even better is that according to Hubspot’s survey data, 72% of customers are willing to learn about products or services through audio and video content, which is obviously beneficial to the promotion of audio and video marketing.
In addition, nearly 50% of netizens will also inquire about audio and video content related to products or services before visiting a store.
In the past, the reason why many companies were hesitant about video marketing was mainly due to the high cost of video production. However, now there are many cheap, easy-to-use and even free video production tools on the market, which can be said to be more convenient.
In addition, the Unbounce website also found that placing videos on the sales page can effectively increase the conversion rate by up to 80%; this is undoubtedly a shot in the arm for the corporate world.
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Further reading
- Dan Koe: To build a one-person company business model, how to productize yourself?
- The new era of brand marketing: How to use positioning and self-media strategies to build a successful brand
- Must-learn writing strategies in 2025: How to make your content stand out?
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