Master the five steps to write super-sellable copy
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In recent years, I have often been invited to teach copywriting communication-related courses at major companies or universities. Every time, students have asked me: “Teacher, how can I quickly write eye-catching and profitable copywriting?”
Well, let me share with you today, how to write super-sellable copy?
In fact, it is not difficult to convert traditional “sales skills” into “sales writing skills”. The key is that we must first learn new methods to capture readers’ attention, respect and trust. In other words, if you want to persuade others to buy your product with words alone, you must first learn an effective mental method.
In this era of information explosion, everyone has a strong ability to grasp information. Just selling or promoting the functions and features of one’s own products may have limited effect.
I once wrote an article recommending that you use the “FAB Sales Rule”, which means to cut into the interests that consumers value or care about most, and make good use of the power of words to get to the core, so that the product benefits and values we want to convey can be consistent with consumers’ expectations or needs.
What is “FAB Selling Technique” (FAB Selling Technique)? Simply put, this is a good way for those responsible for marketing to provide analysis and introduce the benefits of the product to consumers through text, visual or audio-visual communication.
In addition to making good use of “FAB Sales Rules”, we can also use Andy Mesland (Andy Maslen) in “[Super easy-to-sell copywriting sales skills: insight into consumer psychology, a must-have sales writing guide for business marketing, community editors, and Internet writers](https://www.boo ks.com.tw/exep/assp.php/vista/products/0010749254?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)”.
For example, the author of this book points out that as a marketer, you should first formulate a writing plan and pay attention to the following steps before writing copy:
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First think about who is reading the copy you wrote?
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Fully understand the profile and needs of target audience?
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Thinking about how to make the target audience moved by the title?
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Think about why customers want to read the copy you write?
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Thinking about how to convince your target audience to [act] now (https://www.contenthacker.today/2019/01/how-to-create-the-perfect-call-to-action.html)?
In fact, friends who have taken my copywriting class or participated in the “Vista Writing Companion Program” must be familiar with the above five points. I will also briefly provide some personal insights on these five steps.
Based on my accumulated experience of teaching thousands of students, I found that many of my friends in the workplace start collecting information without thinking when they hear that they need to write a copy, or they immediately start writing. What is a pity is that few people will think calmly first and understand which group of people this copy is intended to be written for. And the target audience you have set, do they have any common characteristics or needs or preferences?
If we can lock in the precise main potential customer groups, we can naturally write product copy that makes people feel based on their characteristics and needs. Of course, subscript is also a university question.
I would suggest that before you choose a powerful title for your copy, you might as well think about two questions: What do you think is the main theme of this product copy? In addition, what interesting issues or images do you want your target audience to think of when they see this title? Having said that, this is what everyone often refers to as “empathy.”
Clayton M. Christensen) and others in “[Use Theory of Innovation: Mastering Consumer Choice, Innovation Does Not Have to Take Chance](https://www.books.com.tw/exep/assp.php/vista/products/0010760251?utm_source=vis The book ta&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905) once proposed a famous “Use Theory”. Simply put, customers often don’t want your product or service, but a solution to their problem.
Many people spend a lot of effort and space introducing their own products, but they ignore a basic principle, that is, we must start from the audience’s perspective and think about why readers should spend time reading the copy you write? Only by stimulating resonance can the target audience pay.
Finally, when it comes to convincing the target audience to take immediate action, it actually returns to the category of “Call to Action”. The purpose of the so-called call to action is to inspire the target audience to actually take action after reading the copy and video—for example, hoping that consumers will purchase goods, make donations, participate in activities, etc.
In the past, I have written related articles on this site, such as “How to create a powerful call to action?”, “[Content Operations Lesson 3 for Startup Teams: Inventory Resources and Place Calls to Action](https://www.cont enthacker.today/2017/10/content-operation-3.html)” and “[How to design a call to action? Take the clapping mechanism of the Medium platform as an example] (https://www.contenthacker.today/2018/01/call-to-action-for-medium-clap.html)”, interested friends can refer to it.
I believe that if you can fully master the above five steps, you will be able to write good and convincing copy. Of course, if you need someone to provide assistance and advice, you are welcome to sign up now for [the third issue of “Vista Writing Companion Program”] (https://content.tw/vista/?utm_source=ch&utm_medium=link), and let me improve your writing skills with you!
★ Welcome to like the “Vista Writing Companion Program” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”. ★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Austin Distel
Further reading
- How to write eye-catching product copy?
- To create an effective call to action, grab your target audience’s attention first
- Master two methods to help you easily create effective calls to action
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