"Mastering Web Analytics 2.0" reading club launched
Do you know how to check website traffic? What do various numbers such as Alexa ranking, PV, UV, conversion rate, and bounce rate mean?
Website data is like a young girl wrapped in a layer of mysterious gauze, which makes people have an urge to find out, eager to understand its true face. With the help of tools such as Google Analytics (opens in a new tab), Webtrends (opens in a new tab) or Piwik (opens in a new tab), we can finally get through the digital jungle of zeros and ones, and get a glimpse of the secrets of website data analysis (Web Analytics).
In addition to tools, methods are also needed
However, a fishing rod alone is not enough. We must also know how to release the rod at the appropriate time, learn how to spread bait, and interpret environmental information and variables in order to return with a full load.
Not only that, but mining the numbers behind the website is not only interesting in itself, but also closely related to the work of many people. Therefore, when Terence Peng (opens in a new tab) proposed the establishment of a “Web Analytics Reading Club”, he immediately received responses from many veterans of the HPX Reading Club. Of course, new students also joined later, allowing the new reading club to start smoothly.
After everyone’s heated discussion, we selected “Mastering Web Analytics 2.0: User-centered Science and the Art of Online Statistics (opens in a new tab)” as the first book of the “Web Analytics Reading Club”.
Introduction to the first meeting of the book club
At the call of the team leader, a group of us gathered at Frog Coffee on the evening of September 11th, and Wanju Wang (opens in a new tab) (little Ruby) gave everyone an introduction to the first and third chapters of the book.
Little Ruby’s briefing production is very serious. It would be a pity if you missed her live introduction! Fortunately, after consulting her opinion and getting her approval, we have the opportunity to share it with you.
Now, let us quickly explore the wonderful website data analysis!
The new world of Web Analytics 2.0 (opens in a new tab) from Vista Cheng (opens in a new tab)
If you read this book club newsletter and feel you gained something, please leave a message below to express your gratitude to little Ruby!
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
