Focus on the mind: a wonderful journey from Growth Hacking to Mind Hacking
One night in February 2016, I was fortunate enough to participate in an internal training event organized by my friend Amy Huang (opens in a new tab) for her company Wannabe (opens in a new tab). Amy invited Baker Cuisine (opens in a new tab) to share with everyone, and the theme is Growth Hacking, which has been very popular recently.
In fact, Baker did not spend too much time talking about the AARRR (opens in a new tab) model. Instead, he focused more on how to “attack the heart first”? And this also echoes the “Mind Hacking” he mentioned in the briefing. The world we live in has a population of 7.3 billion, and the Internet population is as high as 3 billion. How to effectively use advertising or marketing to attract the attention of this group of people, and then successfully sell products and services, is actually the goal we hope to achieve, and it can also be called the essence of Growth Hacking.
Baker mentioned that 95% of netizens in Taiwan are glued to Facebook, so the Facebook platform has become very important to everyone and has extremely high strategic significance. But before we start placing ads or running fan pages, we must first think about what the Facebook platform wants? It is conceivable that Zuckerberg certainly does not want people to jump out of the Facebook page, so he will try to retain netizens as long as possible. In this case, we need to play according to Facebook’s rules!
When it comes to Facebook advertising, Baker also recommends that everyone pay attention to ad tracking, such as click-through rate optimization, which website the transaction comes from, who are the main customer groups, the buyer’s area, transaction time, and the device used (smartphone, tablet or general computer), etc.
“The essence of data is also human nature.” This is a sentence that impressed me last night. Baker suggested that in the process of advertising, one should be able to segment and clarify one by one according to age, gender, interests, platforms, etc., and then establish the outline of the product and main customer groups.
In addition, we also need to know what is the customer’s mentality on the platform? Only in this way can we accurately target customers. Next, Bakeri used shopping mode, research mode and purchasing mode as examples, and shared the differences between Facebook advertising, network advertising and keyword advertising. In the second half of the event, Baker began to talk about how to optimize customer service and related processes. At the same time, he also shared with you two commonly used services, namely Fiverr.com (opens in a new tab) and MouseFlow.com (opens in a new tab).
This event looks more like a large-scale online gathering. It is a party for friends in the Internet circle, but I also learned a lot of new things, which can be said to be full of rewards! Thank you to Baker’s Food for sharing it without any secret. I also want to thank Amy Huang and related friends for organizing this event with great care.
What people care about (opens in a new tab) is what benefits does the product bring to them? How can I make him better after using your product? Live happier? Show them the benefits of your product first, then show them the facts.
★ This article was originally published in Vista (opens in a new tab)
★ Picture source: Amy Huang (opens in a new tab)
Further reading
- Experiences from the 1st Content Hacking Lecture (CHL1)─Only by continuously cultivating content can we establish influence
- Growth Hacker: The most valuable career in the next 10 years
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
