One of Lin Wenjie’s new awareness marketing courses
The birth of self-awareness
“I” is a persistent and stubborn illusion. When you were born, you had no sense of self. You were one and the same with everything in the world, until one day your parents called you by your name, and you suddenly realized that this name was yours.
Taking myself as an example, when my parents called me “Lin Wenjie”, I realized that Lin Wenjie was “me”. At this time, I was separated from the world, that is, Lin Wenjie and the world. I became an independent individual. The first concept of “mine” was extended from the name, and an identity of “my name” was established. , I = Lin Wenjie, I began to regard the toy as my toy, and this toy also became a part of me, I = Lin Wenjie = toy, so when other children take the toy away from me, I will feel angry and painful. Although the toy is not valuable, the self-identity I attached to the toy is priceless.
Now you can think about replacing the “toys” with tangible houses, cars, clothes, parents, wives, etc., or intangible thoughts, beliefs, thoughts, ideas, etc., all of which become part of your identity and sense of self. Therefore, as we grow older, we always want more things to build our imaginary selves and maintain what we already have. The so-called injuries and pain, anger and jealousy are all because we are attached to an imaginary self.
“Lin Wenjie” is just three Chinese characters. Many people also use these three characters as a convenient name. Therefore, Lin Wenjie cannot represent the real me. Likewise, all the tangible and intangible things based on “Lin Wenjie” cannot = me.
Marketing is a technique for strengthening self-identity
On the contrary, marketing is a technology to strengthen consumers’ self-identity. The purpose of marketing is to create an illusion that is loved by consumers, so that consumers think that they are important and need this and that to express, maintain, and strengthen their sense of self. In marketing, we segment consumer groups, not based on physiology or personality, but based on the context of the process of establishing self-identity of the consumer, similar growth environment, and social culture. Groups with similar self-identity needs can be counted to segment the market and establish specific brands.
See your true self
“I” is an illusion, and the space that allows “I” to exist is real. You exist as a “life” no different from other lives in the world. You are a stage that allows “I” to perform in the world, and marketing is to provide the props, scenes, hair and makeup, music… that the “I” actor needs. As a marketing worker, I hope that you actors will not wake up and continue to perform the drama of self-illusion, but as your friend, I hope you see the reality. See the real you.
Lin Wenjie2024/1/24
https://www.facebook.com/iamMarketers
