Plan social content strategy, starting from setting up a content calendar and setting target audiences

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This morning, I am very happy to have the opportunity to be invited to give a lecture on “Social Media Trends and Management” at Smith Barney Life Insurance Company. For a group of insurance and finance professionals, I will share with you how to invest in social media marketing and then manage your personal brand.

At the beginning, I will lead you to understand the overall context of the community era and quickly grasp the development process of social media in Taiwan, and then dismantle and analyze the existing community ecology. For example, when facing different target audiences, or even different social media such as Facebook fan pages, Facebook groups, Instagram and LINE, we should have different marketing and content production strategies.

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Many people are troubled by the content strategy for building a community. If you have similar troubles, you may wish to refer to the picture above and start planning step by step.

In this morning’s course sharing on “Social Media Trends and Management,” I introduced the wonderful use of [Content Hacker] (https://www.contenthacker.today/2019/02/how-to-leverage-content-for-marketing-success.html) to my colleagues from Sanshang Smith Barney Life Insurance. Establishing an exclusive content calendar for community management not only makes it easier to control time and arrange the content production process, but also helps to set and lay out topics in conjunction with current events and festivals.

For example, when it comes to May, everyone will immediately think of Labor Day and Mother’s Day. So, if you are an insurance and financial practitioner, can you plan related financial products or wealth management services in advance? It’s like today is Women’s Day. As expected, there are a lot of people on the Internet sharing consumer information and research reports related to women. This method of combining topic setting and taking advantage of the situation is also worthy of reference.

Someone also asked me today: “Should I run a fan page, LINE@, or write a [blog](https://www. contenthacker.today/2019/01/why-blogging-is-important-for-your-business.html) is better?” In fact, there is no standard answer to this. We should first ask ourselves: Who is the target audience? What social media do they usually use? What are their needs? After clarifying these questions, let’s think about what kind of social media power we should rely on.

From community management to content marketing, it actually requires investment of effort and resources, and also requires a certain period of accumulation, and it is difficult to achieve immediate results; therefore, we need to formulate a content strategy in advance and plan for the long-term layout of community management. Well, if you have already figured it out, welcome to join us!

★ Welcome to like the “Vista Writing Companion Program” fan page!

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★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Tim Marshall

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Further reading

• Community editors come over and let you know about useful digital tools
• Want to write great social posts? Develop a social media content strategy first
• Self-media management strategy for professionals

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