Prediction of digital marketing trends in 2019: voice search, artificial intelligence and audio-visual content will lead the trend
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg51F7m98sV8TmJvq0r SSVSAcDFBLw_orUXO8ds6b7CNQcSzuxbTu4RHnBx0s06Oco4Eprr5yD141qW9drQzQwdSb5hYVETD9I38A QWCu-JqLCg_QGxaMLzhgxvKjSJqvnuerKTI4enTtWL/s1600/2019%25E5%25B9%25B4%25E6%2595%25 B8%25E4%25BD%258D%25E8%25A1%258C%25E9%258A%25B7%25E8%25B6%25A8%25E5%258B%25A2.jpg)
⛳️ This article was originally published on the “Marketers” website
The end of the year is approaching, and 2019 is already waving to you and me not far away. The exciting election of municipal mayors and county mayors has also come to an end. It is inevitable that some people will be happy and some will be sad; no matter whether they win or lose or how they feel in their hearts, everyone must accept it calmly and face the challenges of the future bravely.
For most marketers, every day is a new battle. Faced with the surging industry competition and changes, what are the digital marketing trends worthy of attention in 2019? Let me explain it to you all!
1. Voice search helps understand consumer behavior
Gartner, an internationally renowned research organization, pointed out that due to the popularity of voice search, we are entering a world without screen search (https://www.contenthacker.today/2018/10/5-digital-marketing-trends-2019.html). By 2020, 30% of web browsing will be done without touching the screen, and 50% of searches will be conducted through voice commands. It is estimated that by 2021, some leading brands that are willing to invest in redesigning their websites to support visual and voice search will increase their digital commerce revenue by 30% (https://www.gartner.com/smarterwithgartner/gartner-top-strategic-predictions-for-2018-and-beyond/).
There is no doubt that voice search will play an important role in our daily behavior, because it does not require typing, allowing many people to “multi-task” - whether they are driving, cooking or washing, they can use this to conveniently look up information. Although many people may not be aware of the power and convenience of voice search, it has received close attention from major mobile device and smart home appliance manufacturers around the world. This search mode will help marketers understand more details about consumer behavior and habits.
2. Artificial intelligence simplifies marketing process
According to a survey by Narrative Science, only 38% of businesses in the United States began to use artificial intelligence technology in 2016, but this increased rapidly to 61% in 2017 (https://www.techrepublic.com/article/61-of-businesses-have-already-implemented-ai/). Artificial intelligence is not new, and we have seen many developments and applications in 2018, such as predictive analytics, machine learning, and natural language processing. Former Executive Yuan President Zhang Shanzheng (https://www.facebook.com/profile.php?id=100003224643693) also said that Taiwan has [advantages] in developing artificial intelligence in three major fields: manufacturing, medical care and agriculture (https://finance.technews.tw/2018/08/30/acer-chang-ai-in-taiwan/).
In recent years, we have seen the power of artificial intelligence begin to get involved in traditionally labor-intensive tasks such as copywriting, image processing, graphics, and accounting. This trend is irresistible, and it is foreseeable that it will continue to accelerate in 2019, and more companies will begin to provide cost-effective solutions. Artificial intelligence will change the face of marketing in the next few years. In addition to streamlining related processes, it will also help outline the profile and needs of the target audience, thereby optimizing the user experience and increasing customer loyalty and lifetime value.
(Artificial intelligence diagram/picture: taken from pixabay)
3. Audio and video content continues to dominate
Needless to say, everyone knows that audio and video content is booming. Video has long been an important part of digital marketing, and everyone is accustomed to watching various interesting or useful information through Facebook Live or YouTube. According to the prediction of the Cisco Visual Networking Index (https://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1853168), audio and video content will account for [80%] of all network traffic in 2021 (https://tubularinsights.com/video-2021/), and there will be There are 1.9 billion online audio and video users, watching 3 trillion minutes of audio and video content every month.
As social media attracts increasing attention from people, audio and video content that is easier to interpret and absorb has also begun to become the new favorite of marketers. Creative and eye-catching short videos can not only make the transmission of information faster and more effective, but also make the target audience feel happy. There is no doubt that audio and video content will help companies accelerate the management of their brand image and convey a clear value proposition to potential customers in a way that is more relevant to people’s lifestyles.
Professor Yukihiro Makita of Nagoya University of Commerce in Japan (http://mba.nucba.ac.jp/research/faculty/entry.html?u_bid=157&u_eid=17927) wrote in his book “Digital Marketing Textbook” (https://www.vistabook.club/2018/12/textbook-of-dig ital-marketing.html)” points out, “Digital marketing is to use data to drive target consumers to understand products or services. Based on consumers’ pre-purchase behavior data, they can brew their interests, concerns and desires to obtain purchase information. Then, from purchase information and post-purchase consumer evaluations, inspiration for product development and service development can be obtained. These data information are obtained from e-commerce or physical stores, and at the same time provide consumers with the most suitable purchasing experience.”
data-ad-format=“fluid”
data-ad-client=“ca-pub-7348191874303466”
data-ad-slot=“1572728513”>
In other words, the purpose of engaging in digital marketing is to try to enhance the relationship with consumers and ultimately become consumers’ agents. In a few days, we will say goodbye to 2018! Looking forward to Digital Marketing Trends in 2019, are you confident and ready?
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Marvin Meyer
Further reading
- WalkMe, the AI process guidance wizard, allows you to learn independently the web environment you are in
- Digital marketing predictions for 2019: “Screenless search” finally becomes mainstream
