Reading experience of "Storytelling Marketing by Chen Rixin": Go deep into people's hearts and discover the touching moments of the story

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The author of this article まろ is the author of the light novel “[Southern Cross](https://www.books.com.tw/exep/assp.php/vista/products/00107763 The author of “59?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201812)” hopes to use his own experience to help more friends write good stories. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

When you talk about this story (past event), you want to share it from the bottom of your heart. It doesn’t matter whether you are happy, profound, unforgettable, excited, proud, or even a little bit regretful when you talk!

The essence of marketing is communication, and the most important point of communication is “delivering emotion.” As the four words “Don’t forget the original intention” say, the original intention is often the most touching, and you must convey this touch to your customers, only in this way can you create successful marketing.

Only by being true can there be power.

I first noticed Mr. Chen Rixin (https://www.facebook.com/story110/) because I wanted to understand how story marketing is different from ordinary story creation. Teacher Chen Rixin is one of the few lecturers in China who specializes in “Story Marketing”, so I bought his book “Chen Rixin Storytelling Marketing” (https://www.books.com.tw/exep/assp.php/vista/produ cts/0010721491?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201812)》. I originally expected to see a marketing book that mentioned the story structure, but I was wrong. The most important thing about this book is that the teacher achieved a touching effect through the stories he carefully explored.

I will divide this book into three parts:

• Classic story case (telling stories to sell).

• Story structure (storytelling communication).

• Story references for various value points (storytelling marketing, product storytelling, storytelling leadership).

As a professional creator, I also admire the teacher’s “storytelling” structure. After all, this book guides readers in writing stories. In addition to touching classic stories, practical teaching structures are also important. I think the teacher’s teaching focuses generally include the following points:

• Story ice cream (three different levels).

• The six elements that make up the picture.

• Six key points to make your story more vivid and inspiring.

Of course the technical aspect is important, but I think in this book, what is more important is the ideas and values ​​​​transmitted by the teacher. Values ​​are like a pair of glasses that allow you to see the opinions you care about in everyday things.

I was fortunate enough to participate in a sharing session organized by the teacher, and I also had a conversation with the teacher after the session. I found that the reason why the teacher can find touching stories in things that others may think is ordinary is because he always cherishes the value. Those are values ​​universally recognized by people: love, filial piety, dedication, hard work, empathy, etc. Therefore, for the same thing, in the eyes of teachers, these values ​​can shine and shine.

In this book, the two stories that moved me the most were “Three Light Bulbs” and “Eight Dollar Change”. The former is based on the theme of filial piety. There are three light bulbs of different sizes in the home of an old man living alone, which also symbolizes the filial piety of his three sons; the latter is a story about investment and lending. How much is the value of timely assistance? How much is credit worth? I think everyone can be inspired by these two stories.

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After reading this book, especially the third part (storytelling marketing, product storytelling, storytelling leadership), the teacher and students complete the story process together. I think if I were to give a reason for the teacher’s sensitivity in finding stories, I would say “the heart of a child is always preserved.”

Why do I attach so much importance to touching? Sales volume is of course also important, but without excitement, there will be no sales. If we cannot find the inner touch, what can we do to touch others?

Maybe you are suffering from lack of direction now. There are many key points in this book, but the ones that impressed me the most are the following:

• Do customers want to hear a perfect story or a true story?

• Quality stories tell the value that customers cannot see.

• Only by magnifying the details of research and development can you impress people.

Although I think this book has written down the key points of “story marketing” quite completely, if you still find it difficult to find a suitable story point, or you don’t know how to express the story to get the best effect, you can continue to follow the “[Chen Rixin Tells Story Marketing] (https://www.facebook.com/story110/)” fan page. If time permits, it is also recommended that you participate in on-site activities organized by teacher Chen Rixin. The teacher often conducts practical exercises during the activities, which may allow you to complete your first story marketing.

If you are very interested in story creation, including fictional stories, of course you can also refer to [[まろ’s Writing Classroom]] (https://www.contenthacker.tod) that I collaborated with Teacher Vista ay/search/label/%E3%81%BE%E3%82%8D%E7%9A%84%E5%AF%AB%E4%BD%9C%E6%95%99%E5%AE%A4) column! Although story marketing is not the same as fictional stories, it is still completely consistent in terms of “value points”, but it is usually called “conflict” in the field of drama.

I hope you can also write touching stories and create dazzling results! See you next time!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

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Further reading

• [Reading experience of “Yokoo Tadanori
• I read “Dreams Can Be Earned: The Key to Doubling Profits for Small Businesses to Make Big Money”: a good book worth recommending, but it should be better
• I watched “Marketing with Anyone”: Tell a good and engaging story to help customers realize their dreams

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