Recommended preface to "McKinsey Thinking Techniques Now Learned and Used": From briefings, logical expressions to writing, apply them immediately
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I am a cross-field developer, and I usually travel around the world as a lecturer, consultant, and columnist. In addition to running a blog and publishing e-newsletters, I also run a community called “Content Inspirational Marketing” on LINE, which currently has more than a thousand members. As the name suggests, this is a communication community focusing on topics such as content marketing and copywriting.
A few days ago, a netizen asked a question: “The audio tapes, video tapes, films and old 2G and 3G mobile phones that we were familiar with in the past have all been eliminated! So in the future AI (Artificial Intelligence, artificial intelligence) era, is it possible for writing or content marketing to be replaced?”
My idea is that although AI tools are powerful, they cannot completely replace humans. Whether in business situations or in daily life, effective communication is still an important key to establishing and maintaining interpersonal relationships. When it comes to communication and expression, many people will think of McKinsey & Company, the world’s leading management consulting firm, whose communication and narrative skills are widely regarded as the gold standard in the industry.
When working with clients, McKinsey not only provides rigorous data analysis, but also uses narrative to build deeper connections with emotions and values. They are better at simplifying and explaining complex business issues through storytelling, making it easier for customers to understand and take action.
So, what can we learn from McKinsey? Seeing this, you may have thought of [MECE principle](https://zh.wikipedia.org/wiki/MECE principle) (Mutually Exclusive, Collectively Exhaustive, MECE for short, literally translated as mutual exclusivity, set inclusion), Pyramid Principle (Pyramid Principle) and SCQA expression structure (dividing speaking logic into situation [situation], conflict [complication], question [question], answer [answer])… Well, these are indeed a series of logical thinking methods developed by McKinsey, and many books or courses have introduced them in the past.
You may be curious, why do you still need to read the book “[Learning and Applying McKinsey Thinking Techniques Now] (https://www.books.com.tw/exep/assp.php/vista/products/0010967840?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202402)”? At this time, we must talk about the author of this book [Zhou Guoyuan](https://search.books.com.tw/search/query/key/zhou Guoyuan/adv_author/1/)! He has worked for McKinsey and other well-known companies, and has more than ten years of big data management and consulting experience. The “McKinsey Structured Communication” methodology he summarized, from [briefing] (https://www.youtube.com/watch?v=X39oeAk96nA), logical expression to [writing] (https://www.contenthacker.today/2024/02/writing-is-easy.html), can effectively help readers overcome communication difficulties.
To be honest, there are countless business and management books under the name of McKinsey, but some books only talk about rigid theories, and some books are not grounded enough. The author of this book is not shy about sharing his practical experience, and is able to systematically combine theory and practice to summarize a set of effective viewpoints and methods. This is what I think is valuable and the main reason why it is worth recommending to all readers.
Due to my work, I often lecture on storytelling topics in corporate and public sectors. And in my opinion, how does McKinsey tell a compelling story?
They mastered the following important principles:
- Core information first: McKinsey will first put forward the core point or conclusion of the story, and then provide data and arguments to support this point of view.
- Combining data and emotion: McKinsey makes good use of large amounts of data analysis, but also adds characters, emotions and values to increase the appeal of the story.
- Clear structure: Use a pyramid structure or other logical framework to organize the story to ensure the flow and consistency of information.
- Customer orientation: Stories always revolve around customer needs and problems and provide specific, feasible solutions.
- Visual elements: McKinsey will use killer charts, flowcharts, or other visual elements to aid the narrative and make it easier to understand and remember.
If you want to know more about McKinsey’s communication secrets, join me now to read “[McKinsey Thinking Techniques Now Learned and Used] (https://www.books.com.tw/exep/assp.php/vista/products/0010967840?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202402)”!
★ “1-Minute Stunning ChatGPT Popular Copywriting Bible”
★ To comprehensively improve your writing skills, welcome to sign up for “Vista Writing Companion Program”.
★ Want to embrace the AI era? Welcome to sign up for “AI Copywriting Course”!
Further reading
- “Advertising Monetization” Recommended Preface: An Engaging Digital Marketing Desk Book
- Recommended sequence for “The Misunderstanding of Averages”: Only by knowing how to gain insight into data can you succeed in marketing
- Recommended Preface to “Simon Learning Method”: Learn to be old, live to be old
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