Recommended sequence for "Traffic Pool": To create traffic, start with "excellence"

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In my impression, the product managers, marketing planners, and people responsible for user operations in every company are always very busy - they are busy racing against time, busy dealing with customers, busy chasing orders and performance, and at the same time, they are also busy learning all kinds of novel digital marketing knowledge and technologies in this fiercely competitive era.

Following the previously popular “Growth Hacker” theory, there is a recent theory called “[Traffic Pool](https://www.books.com.tw/product s/0010802905?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)“‘s marketing thinking has begun to spread widely in the industry and is also highly praised by entrepreneurial circles and marketing professionals.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYpOPipvZSP91RR_VrI7mPVXOd6pkCvbKL9Qk-_5n144U1g8a2j3GGkkZMhFcA2LahcG gZ5DroSpwHZC88HzHmLzgzWW7FE9KM3-V1cft26lvDFpO17MHC3uwM6LqUHFSj5Jd 1hWPErSY/s1600/%25E6%25B5%2581%25E9%2587%258F%25E6%25B1%25A0.jpeg)

“Traffic Pool” marketing thinking was proposed by the well-known marketer Yang Fei on the other side. Simply put, this theory tells us how to obtain traffic at a lower cost, manage traffic through different operating methods, convert existing traffic more effectively, and more accurately develop untapped traffic; and then obtain more traffic to solve the problems of enterprises such as lack of traffic, low conversion rates, ineffective marketing, and mobile transformation.

The concept of traffic has its origins. In the past, you may have heard the phrase “traffic is king”, which means that only with sufficient traffic and various marketing activities can it bring about stable sales. This also confirms the saying “traffic is like a crowd”, but only by locking in enough potential consumer groups can performance be guaranteed.

The time series is about to enter 2019, and all kinds of colorful advertisements are overwhelming. The intention of the industry is actually very simple. It is nothing more than to compete for the attention of the majority of consumer groups. However, in recent years, the traffic dividend of the Internet has declined rapidly. The good days of getting huge traffic through advertising are over! Faced with rising advertising costs, Facebook’s reach continues to plummet. What should marketers do?

I am very happy to see Yang Fei bring us “[Traffic Pool](https://www.books.com.tw/products/ 0010802905?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》This masterpiece. The author of this book not only analyzes in detail the current traffic dilemma faced by the corporate world, but also how to effectively break through? At the same time, he also personally participated in China Private Car and [Luckin Coffee](https://new.qq.com/omn/20180925/20180925A0FBQG.ht ml) The experience of these two major companies in marketing and operations tells readers how to effectively use the concept of “traffic pool” to improve performance with a small budget.

In a nutshell, the essence of “Traffic Pool” marketing thinking is to “find growth from existing stock, high frequency, high frequency”. The author tells us: All products must be able to fission, and all creativity must be shareable. More importantly, all marketing and advertising effects must also be traceable to their source.

While reading the book “Traffic Pool”, it also reminded me of my experience in running the “Content Hacker” website. Indeed, in order to pursue the premise of monetizing traffic, we actually need to pay more attention to users, acquire users, and then seize opportunities for continued growth. As for the key elements of a “traffic pool”? How to implement it specifically? Well, let me put it in perspective first, let’s study the good book “Traffic Pool” together!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCrDiIs95d9_7HIvpNlSFfj z0XstdyMsJgVSSe3MkacWS5X88GRoc-c7ljwXGnyuTS9IkLNw0O4wlyzaUXMLOR4WjYiNCGAHGsLh2BgZfaZC 917RJB8krSQiEuxjop1TC​z5DI3LwKhclA/s1600/%25E6%25B5%2581%25E9%2587%258F%25E6%25B1%25 A0%25E7%25AB%258B%25E9%25AB%2594%25E6%259C%2589%25E6%259B%25B8%25E8%2585%25B0300.jpg)

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