Speeding up website loading speed is expected to improve Google mobile search rankings

This article is written by Osri Co., Ltd. Thank you for authorizing the “Content Hacker” website to reprint, and I would like to express my gratitude.

[Why are we reprinting this article] Friends who are running blogs and websites, please note that in addition to focusing on generating content, you should also pay more attention to whether the loading speed of your website is too slow? If the speed is too slow, not only will it make visiting netizens feel bad, but Google’s search rankings may also decline!

In the spring of 2018, Google publicly announced that from July 2018, the reading speed of web pages will be included as one of the ranking criteria for mobile search results. This means that we understand the factors that affect mobile search rankings, in addition to the previously known [page content relevance] (https://www.contenthacker.today/2018/02/7-seo-tips-better-google-search-results.html), outbound link quality, and whether to use [Accelerate Mobile Pages]. In addition to AMP)](https://www.ampproject.org/) and User Experience, web page reading speed is added. It is understood that the page speed factor currently only affects very slow web pages, and the key indicator that affects search rankings is still the relevance of the web page.

Google calls this page speed metric “Speed ​​Update”. People who are no strangers to Google search may wonder, hasn’t page speed been one of the influencing factors of Google’s ranking algorithm for a long time? That’s right. Since 2009, the desktop version of Google’s search algorithm has factored in web page speed. However, the previous algorithm did not target the mobile version, so this algorithm change places more emphasis on the speed of mobile websites.

Since February 2016, Google has improved the ranking order of mobile websites that use AMP technology (Accelerated Mobile Page, a technology used to accelerate the display of static web content). And since April 2016, news websites that apply AMP technology will be given priority in Google News. However, the recent “speed update” factor does not limit whether to use acceleration technologies other than AMP, and is applicable to both desktop and mobile search engines.

According to the steps provided by Google, if you want to know whether your website’s loading speed is too slow, you can test it with the following tools:

1. Chrome User Experience Report (Chrome User Experience Report)

This tool is very useful and provides many kinds of user experience indicators.

The following lists how user-centric performance metrics will affect the user experience. When users are directed to a web page, they are often looking for visual responses to ensure that everything will work as the user envisioned.

• Did the response actually occur?

• Are response actions useful?

• Are response actions available?

• Is the response pleasant?

• Is the web page boot successfully started? Did the server respond?

• Is there enough content for users to engage with?

• Can the user start working on the page, or is it still busy loading?

• Are these web page interactions smooth and natural, without stalls or stops?

• First Paint (FP)／First Contentful Paint (FCP).

• First Meaningful Paint (FMP)/Hero Element Timing.

• Time to Interactive (TTI).

• Long Task.

Once you have collected the information required for website performance indicators from users, you then need to put these elements into practice to improve website response speed. There are several main reasons that affect users’ actual performance data:

• Verify that your application performs as expected.

• Identify areas of poor performance, understand how these factors negatively impact conversion rates, and improve them.

• Look for opportunities to improve user experience and make users happy.

2. PageSpeed Insights

This tool displays the performance of web pages in the Chrome User Experience Report and displays suggestions for website improvements.

3.Lighthouse

Lighthouse is an automated tool used to review website quality, such as website accessibility, website performance and other website performance indicators.

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★ Recommended reading:

• Grasp the three secrets of content marketing: deeply rooted content production methods, are you doing it right?

• Focus marketing: lock in precise customer groups and spend marketing expenses wisely

• 6 steps to teach you how to master content marketing ★ This article is written by Osri Co., Ltd. Thank you for authorizing the “Content Hacker” website to reprint it. I would like to express my gratitude.

★ Picture source: Chris Liverani,欧斯瑞

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Further reading

• SEO lazy bag: Can’t Google find your articles? Seven Tricks to Improve Your Search Visibility

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