"Super Effective Facebook Customer Recruiting Technique" talks about sincerely creating content on Facebook
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Sincere management is better than promotion
There are more and more reference books on how to operate Facebook, but this Facebook reference book from Japan, “[Super Effective Facebook Inbound Techniques] (http://bit.ly/QG5IoF)”, maybe because the author is a girl, it has a kind and non-commercial flavor! The book always emphasizes that no matter how you run Facebook, you must have good content, communicate with Facebook fans like friends, and do not engage in promotional activities.
Because on Facebook, people may occasionally connect with you through a “like”, but because you sincerely share more truly useful information to help people solve problems or dissect their own product development journey, every bit of this will be reflected in the psychology of your fans. The initial like is just an entrance, and the real transaction is through trust. I think this is great, returning to the true essence of commercial products, rather than just sales.
Content should be concentrated on your own platform
In addition, the book always emphasizes that Facebook is like the entrance to a temple (this is how I describe it), bringing everyone together, but after chatting and quarreling, everyone will disperse. If you put real content on Facebook, it will often be lost, so the most important content should be concentrated on your own blog or website. I also keep this in mind.
Data observation on fan club management
There is another interesting data worth sharing. Compared with Japan, our Facebook is already super developed, but according to the book, Japan’s Facebook-operated fan groups with more than 1,000 fans account for no more than 4%. So everything is really difficult at the beginning. The key to success is to persevere in anything.
Direction of in-depth learning
Finally, from the perspective of a marketing tool, Facebook is actually a product that needs to be analyzed very much. Therefore, including the data analysis of fan groups, the data inside is very complicated, and the Chinese definition of each data noun is not very clear. More importantly, even if you understand the meaning of the data, you cannot grasp the method of seeing changes through this data.
On the other hand, how to place Facebook ads is also something that needs to be learned urgently. Some operators who want to market through Facebook fan groups often avoid Facebook ads. However, after an operator has finally designed a good content, if he can reach customers who would not have been able to reach him through advertising, and Facebook has a good function of focusing on targeted users, if there is a good book on this aspect, I believe that the management of the fan group will be able to take it to a higher level.
Only recently have we figured out how to combine Facebook fan groups with landmarks, so that check-in can have a real effect. Netizens can click on the landmark and be directly connected to the fan page to join the fan group. This has real marketing value for businesses, especially in terms of accumulating customers. I really look forward to the emergence of a complete Facebook operation manual, so that everyone will not be so hard~
