The 2017 LINE sticker list is released: cats, rabbits and dogs occupy seven seats, and the average sales of the top five exceed 70 million yuan
Animal characters dominate the annual list
The healing charm of the animal system is amazing! LINE announced today the 2017 LINE sticker list (including official stickers and original market), and animal cat, rabbit and dog characters jointly occupied seven seats (see Table 1)! The top three creators are, in order, Mochipa’s White Rotten Cat, Kebru’s Douka Channel, and Immortal Rabbit’s Rabbit Puzi Puni. A variety of mischievous, healing, playful, and spicy animal characters are deeply loved by users! The LINE sticker team also announced that the average sales of the top ten in 2017 was 188 million yen (approximately NT$50 million), and the average sales of the top five reached 278 million yen (approximately NT$74.4 million). This highlights that LINE stickers have been launched in Taiwan for more than three years, cultivating local creative energy, and due to the continued support of users, the sticker economy has flourished, and many amateur creators can realize their dreams through stickers!
[Table 1] LINE announces 2017 sticker rankings (including official stickers and original stickers)
Ranking
Creator
Textured character
stickers
1
Mochi dad
White rotten cat
2
Kebru
douka channel
3
Immortal Rabbit
The rabbit of the immortal rabbit
4
Qianqian creates art
Miss Rabbit so much
5
Mr. Gardener
Cat claws
(opens in a new tab)
6
yala
Maomao Chongkabo
7
YUKIJI
ㄇㄚˊ Several rabbits
8
Sonny
Sweet House
9
Jess, it’s difficult
Brother Banana/Brother Eggplant
10
One God Ethan
French Dou Pigu
(opens in a new tab)
Tutu Xuanfeng rises strongly
From the latest list of LINE’s top ten best-selling stickers in 2017, we can find that animal-based stickers are still the favorite among Taiwanese users! The extremely popular “Lanlan” white cat who started his career in the stinky style won the championship for the second time. The animal army “Duka Channel” written by the dog-loving cat-loving creator Ke Bulu won the runner-up. “Undead Rabbit” ranked third for the first time in the list, and the fourth-placed Havoc Rabbit, and the seventh-placed soft and cute ㄇㄚˊ吉Rabbit (created by YUKIJI), leading the strong rise of rabbits! The fifth place went to “Cat’s Claw” created by Mr. Hall of Fame Gardener, and the other three places were won by the unknown blue alien organism Cat Cat Bug Kabo, while Sonny’s Sweet House and Jess, and the difficult Banana Brother/Eggplant Brother won the eighth and ninth place respectively. Among the new faces on this year’s list, in addition to the Undead Rabbit, who entered the list for the first time, “Fa Dou Pi Gu” drawn by the creator Yishen also entered the list for the first time. The exquisite and unique character appearance he drew was favored by users, making it into the top ten.
In addition to announcing the 2017 annual list, the LINE sticker team announced the birth of a dual Hall of Fame. Following Mochi Daddy and Mr. Gardener, Taiwanese creator Yara’s cat and insect Kapo and Qian Qian Creative’s Haoxiangtu were jointly honored in the LINE Original Market Hall of Fame, adding brilliance to the lineup of Taiwan’s Hall of Fame. Neither of the two new Hall of Famers were born in majors. Yala University majored in asset management, while Qianqian majored in catering. They both relied on self-taught drawing skills, and they have made new life developments through stickers.
Stickers move towards the era of differentiation
The LINE sticker team has observed that stickers have evolved from cute bears and big rabbits to ugly ones that have attracted attention. In 2016, spicy conversational styles became popular. In 2017, as communication needs became more and more diverse, in addition to stickers used between couples and friends, In addition, there have been many honorific stickers suitable for workplace use. In the second half of the year, the world-weary trend started again. User preferences have been changing with the pulse of fashion trends and social atmosphere. The creation of stickers has become more and more diversified, even from different aspects such as career or communication situations, and has become more differentiated. Moreover, because users are willing to pay for stickers and support Taiwanese creators, creators can continue to draw more interesting works, and the sticker economy has a virtuous cycle of rolling development. In 2017, the average sales of the top ten LINE stickers (including official stickers and original market) was approximately 50 million yuan, and the top five sales reached 74.4 million yuan!
About LINE
LINE, headquartered in Japan, takes “bringing us closer” as its corporate mission and strives to closely connect people, information and society through a variety of mobile services and content. Since its launch as a communication software in June 2011, LINE has gradually grown and become a diversified lifestyle platform. It continues to provide the highest quality consumer and business services in more than 230 countries around the world, actively realizing the vision of “smart portal”, allowing users to enjoy the most immediate and convenient mobile life. For more information, please visit official website (opens in a new tab).
★ Photo Credit: nomao saeki (opens in a new tab)
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