The American Adventure of Little Goldfish: From Hunter Games to Newsletter Creation Inspiration

As one of the sponsors of this event, I am very happy to participate in this closed-door sharing session held in Taipei on June 28, 2025. This afternoon, with her usual enthusiasm and humor, Little Goldfish shared the wonderful story of her participation in the [Kit Creators Annual Conference] (https://kit.com/conference) in the United States. From how to stand out among 400 people to optimizing the e-newsletter questionnaire with YoYomammy, this sharing session was like a “Hunter Game” full of knowledge and laughter, allowing us to see how the little goldfish finds goals, establishes connections, and turns inspiration into action in an unfamiliar environment.

---

Hunter Game: Little Goldfish’s Social Adventure

At the Kit Creators Annual Conference in the United States, the little goldfish learned a great strategy: treat yourself as a hunter and find your “prey.” Of course, this is not really hunting, but meeting new friends as a game. You need to have a clear goal, like “I want to find people who write a weekly newsletter but don’t use social media,” and then start the conversation with curiosity.

Little Goldfish shared a few simple but effective ice-breaking questions:

• “What does your brand mainly do?”
• “What does your newsletter share?”
• “Has using Kit changed your life?”

These questions made the little goldfish feel like a duck in water at the annual meeting, and he couldn’t wait to start the conversation naturally. This is not only a skill, but also a mentality: treat every communication as an exploration, listen to each other’s stories, and find your own opportunities.

The most exciting part was how the little goldfish got on the main stage to take pictures - something no one among the 400 people dared to do! She targeted Haley, the person in charge of Kit’s activities, and waited patiently for the moment she was alone, shouting: “Haley, I love your newsletter so much!” This move not only made Haley let down her guard, but also allowed the little goldfish to successfully get on stage and take the photo she had been dreaming of. She said with a smile at the sharing session: “Take the first step bravely, and opportunities will open to you!”

From zero to one: Create a valuable e-newsletter questionnaire

The highlight of the sharing session was when Little Goldfish and YoYomammy analyzed how to design a truly effective e-newsletter questionnaire. Youyou Mommy wanted to make an e-newsletter about US stock investment, but her first version of the questionnaire was “shot” by Little Goldfish - not because it was bad, but because it could not accurately capture the needs of the target audience.

Under the guidance of Little Goldfish, Youyou Mommy designed a more precise version of the questionnaire:

1. Focus on audience needs: Questions such as age and family status help identify the background of the target audience (TA). For example, people who are single, married with children, or whose children have grown up have completely different investment needs.
2. Mainly check boxes, supplemented by open questions: Check questions lower the answer threshold, and there are a maximum of two open-ended questions to avoid making people feel burdened.
3. Discover core pain points: Asking “What is the biggest difficulty in investing?” can directly understand the audience’s pain points and help creators design content that meets their needs.

Thanks to Youyou Mommy for sharing, this also reminds us: before designing a questionnaire, we must first clarify our goals.

The business logic of e-newsletters: support solutions from Darrell to Little Goldfish

Little Goldfish also shared the business logic of the e-newsletter and the case inspiration she learned at this annual meeting. Among them, Darrell’s story amazed everyone.

Darrell was the Director of Growth at Kit, where he helped the company quintuple its performance. His secret is to host a lot of webinars: dozens of live broadcasts a year, focusing on providing new content and not rushing to sell products. This “no selling” live broadcast method attracted a large number of viewers, which eventually turned into a considerable subscription list.

The key reason why he was able to increase the company’s revenue five times in one year was to break down the traditional “once a month” sales webinar into a “four per week, 16 per month” rhythm:

1. Content first: Even if the audience doesn’t use Kit, they can still achieve the same results by relying on his method—benefit others first, then close the deal.
2. Water level stacking: The more frequent the promotion, the more the sales curve can be accumulated into a ladder.
3. Tolerate no-shows: Even if there are only three or five people in the first two games, he will still speak hard, because early silence is the best test for training product narrative.

This reminds me: traffic is not the same as temperature; only by controlling the concentration and rhythm of knowledge well can the emotional kinetic energy of the audience continue to heat up.

What’s even more amazing is that after leaving Kit, Darrell returned to the countryside and founded School of Traditional Skills to teach people how to farm. He spent a year building two identical websites to ensure that the live broadcast would not be interrupted due to technical problems; he held advertising-free live broadcasts for four consecutive days and invited professional lecturers to share knowledge; he only started promoting courses on the fifth day. This live broadcast attracted 100,000 people and converted 5,000 orders. The results were amazing.

The moral of Darrell’s story is that the core of the newsletter is to provide value, not to rush to sell. His list became a long-term asset, not only selling courses but also advertising for other brands. This case inspired her to design her own support package, and I agree.

From hunter to creator, take the first step bravely

For Little Goldfish, this annual meeting of American creators is not only about learning e-newsletter technology, but also about finding his own “Hunter Game.” From chatting up Haley on the main stage to optimizing questionnaires with Youyou Mommy, she learned how to find goals, build connections, and turn inspiration into action in unfamiliar environments.

As a sponsor, I deeply feel the enthusiasm and sincerity of Little Goldfish. She encourages all creators who want to start a newsletter: Don’t be afraid and take the first step. A simple questionnaire and a sincere email can start a dialogue between you and your audience. This sharing session is like a mirror, allowing us not only to see the growth of the little goldfish, but also to inspire everyone to become better creators together.

Thank you to Little Goldfish and everyone who participated. Your laughter and questions made this sharing session full of warmth. Let’s follow the little goldfish and start a creative adventure!

Postscript: If you want to start a e-newsletter, start small: design a simple questionnaire to understand your audience; write a sincere letter to share your story. As the little goldfish learned at the annual meeting, every conversation is an adventure and every email is a connection. Now, let’s create our own story together!

---

Further reading

• The story of life is the best briefing - my five insights from reading “Please Start Telling Your Story”
• How to become a successful content creator

---