To celebrity chef Anthony. Borden learns content marketing and uses five methods to tell good stories
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The author of this article [Li Sixuan] (https://www.facebook.com/susie.li.35) is an Internet marketing worker based in the Netherlands, majoring in MBA and digital marketing. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
[Why we reprint this article] When it comes to content marketing, many people only think of writing moving stories with words, but ignore other materials and methods. Do you still remember that we previously introduced the case of Hanahomefood using content marketing to sell kitchenware? This time, let us get to know Anthony, who recently passed away, through Susie’s introduction. Bourdain, let’s see how he becomes a master storyteller in addition to being a celebrity chef. And as content hackers, what can we learn from his legendary life story?
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The author and food TV host Anthony. Bourdain([Anthony Bourdain] (https://en.wikipedia.org/wiki/Anthony_Bourdain)), in well-known food programs, often looks deviant; the food he tastes around the world is usually not in high-end restaurants with beautiful surroundings, but in simple civilian snack bars.
But what’s intriguing is that he can always tell a story, making civilian food instantly delicious, and the partners who work with him praise him as a master storyteller. Why is his storytelling technique so popular among the audience? As content hackers, what can we learn from this?
If we stop trying, we will live meaningless lives.
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Anthony. Bourdain is not afraid to make content that is different. Compared with other food writers, he always digs out some cities with strong cultural significance, and then looks for local snacks with local characteristics in the cities for reporting ([He once ate sheep testicles in North Africa](https://www.zsmoment.com/livingcult ure/entertainment/content-268.html), eating ant eggs in Mexico, and eating whole processed and raw cobras in Vietnam), and these local delicacies are not the stores that are often reported by mainstream media, but places that he personally feels are very unique. After he chooses to report on these scenic spots, he often sets the trend, making the mainstream media curious and follow the report. Therefore, if you want to be an outstanding content hacker, you must learn how to find the unique points in ordinary life materials.
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Anthony. Bourdain You can find magic in very ordinary shops. People often turn a blind eye to common things, but as a content hacker, you need to know how to describe ordinary things in a way that makes ordinary people curious. For example Anthony. Bourdain became famous in the first place because of his book “[Anthony. Bourdain’s Kitchen Confidential Files](https://www.books.com.tw/exep/assp.php/vista/products/0010473114?utm_source=vista&utm_medium=ap-boo ks&utm_content=recommend&utm_campaign=ap-201806)” writes the inside story of the kitchen backstage in a spicy and black humorous way, and also exposes the subculture of New York City chefs, including drugs, people of color, and hard work. Perhaps in his original life, these scenes were commonplace around him, but in his writings they have become a kind of culture.
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Telling small details that people generally feel is the easiest way to move people’s hearts. Anthony. Bourdain this article in The New Yorker ker.com/magazine/1999/04/19/dont-eat-before-reading-this), it was written that the fish that many restaurants serve to customers on Monday usually arrived last Friday, so it is not the freshest. It once made New York restaurants unable to sell fish dishes on Monday. Then in the article, he simulated the scene of a customer walking into a restaurant and ordering food, and the psychological state of ordering food, etc. All the details make people feel immersive. In fact, the average reader likes to read things that are relevant to them. The devil is in the details.
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Use your interest in other people and culture to create pictures that are not kitsch. Many bloggers like to shine a light on themselves, but Anthony. Bourdain prefers to put stories around interesting people and what happened to them, or items of cultural significance. For example, on his social media Instagram, you can see the photos he took, including the customs and customs from all over the world. The photos are not beautiful scenery salon photos, but unique and inspiring pictures. These are photos that can only be taken by thoughtful content creators.
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Anthony. Bourdain dares to take truth or dare in content creation, so he can be different. A writer who dares to present the true side of life needs to have the courage to take risks, because most readers may not want to see the true side of life. But this gourmet dares to be true. If something doesn’t taste good, he won’t pretend to think it tastes like some food bloggers. Instead, he will sincerely communicate with readers with the mentality of sharing a food adventure.
I may not be the smartest person in the world, but I am definitely the one who can’t stand doing the same thing over and over again. I lived that kind of life for thirty years, and every day was exactly the same, either washing dishes or standing in the kitchen. Life is short, man, and my heart just can’t stop!
In this era of increasingly rich content creation, [Anthony. Even though Bourdain has passed away, he will always be remembered because his works are so unique. By compiling this article, I hope it can provide some inspiration to content hackers.
How to create a story that reveals greatness from the ordinary is the direction and truth we want to pursue. Recently, I saw an ad launched by IKEA in Taiwan (it generated nearly 230,000 views in 3 days), and I thought it was a very good example. Well, you might as well take a look!
— Asia Argento (@AsiaArgento) June 8, 2018
★ Photo Credit: Brooke Lark
★ Welcome to register for the July special session of the Vista Book Club: “[The most extreme service and the most money] (https://www.accupass.com/event/1806140902577608999240)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- Eating History Podcast host Zhan Haoyu talks about how to use the “Nine-Gong Ge Thinking Method” to conceive stories
- “Content Hacker” accepted an exclusive interview with the weekly: Can food also be used for content marketing? Attract customers to purchase without using fragrance
- The irresistible temptation of delicious food: How does Shengkaishi make big money selling kitchenware through content marketing?
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