A brief discussion on interactive tips for Facebook fan pages: flexible use of voting activities
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVX0jS6txSEKB2rVJxdKXIkZCNEvN4S4pElTC1cxkxr3cGEOV_GxMR8vnQ MgaUZYa7w2nIYhjp0xEWnNvds9gq4yBtkb7FPQxNzw_m2CW_ujs074U4S9xHhWrnCgGVGEMq7Ysw0MPoEjsn/s1600/abi-ismail-529583-unsplash.jpg)
The author of this article まろ is the author of the light novel “Southern Cross”. In the spirit of “taking from the Internet and giving back to the Internet”, we share personal experiences, covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
In the past two months, Facebook and Google have successively modified their algorithms. Although the original intention was to combat fraud and fake news, they have caused widespread disaster. Including me, I have experienced a sharp drop in the reach of fan club posts and advertising effectiveness. I even observed the creative fan pages of some friends and found that the number of likes on their posts dropped several times, almost to a single digit.
Although I don’t know whether this situation will be temporary or long-term, when I was worried about it, I happened to see an important point mentioned in the book [“Become Google: 20 Marketing Tips You Must Learn”] (https://www.books.com.tw/products/0010500033): Ask your consumers.
I believe that many fan page editors have used the “voting event” function (it doesn’t matter if you have not, as it will be explained at the end of the article), but generally, we use it for important matters, such as event dates and giveaway items.
But, is this the only way?
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrqJ_pLxTIfjoszqdJy_ovOkumHKUussQqrr7YTpXhw3k_ocfwKzxdp 1T-crcSgKIo0pqK2IVZVjBtdOHAdHQO-TJAUpFEhVrMKs55F-WC6ebx5diNtJh3L7vQ2YNo_VVU4t55hJagtnOM/s1600/2018-09-05+10.16.14.png)
Through this voting activity, fans feel able to participate in the production of the work. Although in fact, before this voting event, our team had already decided to change the hairstyle, the results of the voting supported our decision.
However, voting for the heroine’s hairstyle is still a major decision. Will fans participate in the purely fun voting?
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrzllSFb05jmDSexzZmhmhVDL90gm9AsKK5KpzgwXO80BnlMOw 3wBgyJ77Batsw7YyR0i-odRQwArPjeX3gWpM_rg_-Ul2vmKNYgjx-vTKcBQ12OhGt_ARgsZrFVM7AeQg3moqG8SCc7Jo/s1600/IMG_4381.PNG)
Before the second season was serialized, we happened to meet Chinese Valentine’s Day. Therefore, I used this poll to understand the fans’ opinions on the first season, and also caught up with the topic of Chinese Valentine’s Day.
The number of fans participating has decreased, but I think the number of voters is still quite good. When the number of voters is higher than the number of likes that are naturally reached, it means that the overall ** reach rate is already higher than that of ordinary posts. Simply put, through voting activities, fans can be more willing to interact. We will discuss the deeper meaning next.
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2Bo4ryUH9JMtRtLHwmadTpfv5UIz-52SmBJjyugj7m9aGzKg58SsVv W52Pmhiom6qpdCpqDhyphenhypheni0aeI1CA4R07gjUZryNGaIIfwQBJSSSQdRe8P-fhDmUnf3W722ESg0WYtOSBd0oQiWZ_/s1600/IMG_4380.PNG)
Our latest questionnaire asked fans to vote for the two heroines’ new hairstyles, and also smuggled in links to the new series. At this point, the questionnaire has three functions and explains one thing:
-
Give fans a higher sense of participation.
-
Understand fans’ thoughts through selection.
-
Remind fans to browse the link again.
-
And most importantly, prove that fans are willing to give feedback. If you don’t use voting, if they don’t agree with the official point of view, they won’t want to like it; and for most fans, they are too lazy to leave a message and reply, so it is more difficult to get the fans’ thoughts. Voting provides a compromise, and of course the options must be interesting to attract fans to participate. Psychology also confirms that providing the other party with the right to choose can make the other party feel superior and more willing to put forward opinions. Of course, the voting function is not a panacea. Regardless of the creative thinking of the questionnaire and answers, it actually has a certain degree of burden. Compared with ordinary posts, there are three major limitations:
-
It cannot be promoted and can only be touched naturally. 4. Currently there are only two options. 6. Fans cannot interact directly. For example, if you like, share or leave a message, fans will have the opportunity to add each other as friends. However, in the current voting activity, fans cannot see other people’s choices.
If you must have more votes than the natural reach, you may still have to direct it to other online services, and usually you have to provide gifts (it depends on whether you have the budget).
Finally, I attach the operation method of the voting activity for reference:
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbgONN5yJ4Bmp-FsCXh_C1qaqmJBfKbCwdkXU2Fx4plzeU3qnD7rsnfrdeSDyU8UWW5CUmwNuwn3yXQKwpaBGTof 3fXSADKwXMnmu_Pk_kmcmo8Ht0hFUD_SzCpz9PpEB5AoY8ghvKNp6b/s1600/%25E7%2581%25A B%25E7%258B%2590%25E6%2588%25AA%25E5%259B%25BE_2018-09-05T08-13-41.245Z.png)
Create a post and select “Voting Activity” in the lower left corner.
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitMIAQ3N7s0PYuEg8t1SOohYqw_xRR8XRp9JEZ-FlN73Ifg4GT9aIhpy59pqSrJ17wrwrd1wVcHtRyY3ZodjEqNP perrvgBOkNtXFk8ilJ0FqxLWkakNNjFjTwsnZ2IsvpcXSPocW5YKT5/s1600/%25E7%2581%25A B%25E7%258B%2590%25E6%2588%25AA%25E5%259B%25BE_2018-09-05T08-17-34.473Z.png)
Enter your vote. If possible, please try to reach the level of the slogan** with your chosen answers.
Well, I hope this article can give you some help, and you are welcome to share more Facebook marketing ideas with me!
