"Amazon 2022: Bezos' Strategic Blueprint for Conquering the World" Recommended Preface: Completely deconstructing Amazon's business model and strategy

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Speaking of Amazon(Amazon), what do you think of? Is it an online bookstore and e-book Kindle? A global e-commerce giant that sells from A to Z? The well-known cloud computing platform AWS (Amazon Web Services) provider? Or is it Alexa, the voice assistant that plays the soul role in smart home appliances?

Regardless of whether your impression of Amazon is still at the stage of an online bookstore, or whether you are aware of its intention to actively enter people’s lives - this company headquartered in Seattle, USA, has already used the power of technology to change the destiny of many companies and even individuals. It may not be as well-known as other members of the FAANG camp such as Google, Facebook, Netflix and Apple, but Amazon’s strength cannot be underestimated.

Amazon is no longer just an online bookstore

Amazon started as a small online bookstore in 1994 and has now become a dominant super enterprise. Its retail product lines cover books, audio-visual products, software, consumer electronics, household appliances, kitchenware, food, toys, maternal and infant products, cosmetics, sports equipment, clothing, shoes, hats and jewelry, etc. In other words, Amazon is no longer just an online mall or technology company, and its business scope cannot be defined solely by the aspect of e-commerce.

Amazon’s CEO Bezos (Jeff Bezos), was selected as Time magazine’s Person of the Year in 1999 because Amazon actively promoted online shopping, thereby driving the e-commerce trend around the world. In recent years, Bezos has actively expanded his business into different industries besides e-commerce. From online bookstores, cloud computing, e-sports media, physical supermarkets to online pharmacies, we can see Amazon’s presence in all of them, and we deeply feel the company’s ambition to create a complete ecosystem.

Bezos once said: “Consumers’ expectations will never stop rising. This is human nature. Therefore, yesterday’s ‘surprise’ will soon become today’s ‘ordinary’.” Therefore, if you want to continue to gain the favor of the consumer public, you must always maintain a Day 1 mentality.

Amazon has been making frequent moves in recent years. For example, they announced their cashierless store plan in December 2016, and they recently planned to open Amazon Go in New York. The company not only acquired Whole Foods Market in June 2017 (Whole Foods Market), and also opened a boutique retail store called “Amazon-4 star” (Amazon-4 star) in Soho, Manhattan, New York, specializing in selling popular products on the Amazon website.

Completely Deconstructing Amazon

As Amazon’s stock price soars, Bezos continues to be surrounded by the spotlight. In fact, there are many books about Amazon as a company, but most of the information in the books is more focused on the early stages of its establishment, or focuses on the development of e-commerce. In contrast, few books talk about Amazon’s current diversified management.

At this moment, I am very happy to see that Shangzhou Publishing has introduced [Michiaki Tanaka] from the Business Design Institute of Rikkyo University Business School in Japan (http://univdb.rikkyo.ac.jp/view?l=ja&u=1000012 The book “[Amazon 2022: Bezos’ Strategic Blueprint to Conquer the World] (https://goo.gl/dDdnXm)” written by Professor 98&sm=affiliation&sl=ja&sp=34). This book combines theory and practice to help you carefully outline the business outlook of Amazon since its establishment in an orderly manner, and analyzes Amazon’s business model and strategy with a rich theoretical basis. At the same time, the book also mentions how the company will combine its existing product lines to further expand its business in the future. This is not only a reference book for friends who are involved in the e-commerce industry, but also worth reading for all readers who are engaged in the technology industry or are interested in Amazon.

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This bookAuthor specifically mentions Amazon’s layout in emerging fields such as drones, artificial intelligence, big data, and cloud computing, and uses virtual scenes and situations in November 2022 to lead readers to think about the pivotal role Amazon will play in our daily lives in the future. It is indeed worth pondering.

Overall, Professor Michiaki Tanaka uses the five-factor method he invented as the analytical framework, coupled with the four-level analysis of “country, industry, enterprise, and people” to completely deconstruct Amazon, a star company that has attracted worldwide attention. At the same time, it also adds a lot of color to the book “[Amazon 2022: Bezos’ Strategic Blueprint for Conquering the World] (https://goo.gl/dDdnXm)”. It not only contains a discussion of business theory, but also a powerful business management book, and even a corporate reading that keeps up with the trend of the times.

I am happy to recommend this good book to you, let us enter the magical world of Amazon together!

★ Featured image credit: Christian Wiediger

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Further reading

• Recommended Preface to Logistics Winning: E-commerce is a battle between logistics, cash flow and information flow
• “Self-created Thinking: Life is an Eternal Beta, New Work in a Changing World” Recommended Preface: The secret to success is to keep starting over
• Recommended preface to “Adults’ Weekend Entrepreneurship”: Make full use of online media experience to create my slash business!

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