Comprehensive digital marketing and social influencer talent training courses to create a stage for young people to realize their dreams
Introduction to the Social Internet Celebrity Talent Training Course
In recent weeks, I have been teaching courses on “commodity copywriting and brand story writing” (https://mol.mcu.edu.tw/Ming (opens in a new tab) Chuan University launches social influencer talent training course - strong lineup of cross-border lecturers) at Ming Chuan University’s Jihe campus to a group of young friends who are interested in entering digital marketing or trying to operate self-media and content creation fields.
Speaking of “Comprehensive Digital Marketing and Social Internet Celebrity Talent Training Course (opens in a new tab)”, it is a series of courses jointly offered by Mingchuan University and Asia Co-creation Academy (opens in a new tab), which mainly provides a stage for unemployed young people to realize their dreams.
This series of courses covers social marketing, content creation, webcasting, and voice training. Not only are many professors from marketing and communication departments at Ming Chuan University and other universities participating in the lectures, but also the Golden Bell winner Li Linsong, former anchor of One TV Li Meixuan, and travel YouTuber Tu Jie (opens in a new tab) and the founder of Asia Co-creation Academy Zhang Chengya (opens in a new tab) and other professional lecturers have joined to closely combine professional knowledge with practical operations.
For students, this class method that combines theoretical learning and practical exercises not only provides more direct input, but also has industry-university cooperative manufacturers stationed there. Therefore, as long as you accumulate works and enrich your job search resume during the class, you will naturally have the opportunity to be directly hired by manufacturers after completing the training.
Copywriting and Brand Story Teaching
This time I am very happy to have the opportunity to participate in the “Comprehensive Digital Marketing and Social Internet Celebrity Talent Training Course (opens in a new tab)” and be responsible for teaching related topics about copywriting and brand storytelling.
During the four consecutive lectures, I started sharing topics such as understanding writing elements and formulating audience strategies, and then gradually led the students into the world of copywriting, and then imparted knowledge about content marketing.
Through this series of course planning, it not only helps students understand the current industry status of today’s digital marketing environment, but also helps everyone become familiar with the concepts and mentality necessary in the workplace. What’s even better is that the organizer also arranges and plans employment counseling and talent matching meetings to provide guidance and assistance to students who actively participate in the training to find employment. It can be said that they are very attentive!
During these few teaching periods, I am very happy to learn from everyone’s teaching. Seeing this group of students who are serious, active and lively in class, I feel like I have become younger!
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
