"Content Marketing Practical Class" Experience - Tell a touching story to create resonance
The author of this article Jin Qianpei (opens in a new tab) currently operates Aromatic Academy (opens in a new tab), Tuo SPA (opens in a new tab) and Zhongshan 15 Lecture Hall (opens in a new tab). Thank you for the permission to reprint, hereby thank you.
I am the mother (opens in a new tab) of a seven-year-old boy. My child is very considerate. He put his hand-drawn pictures in my folder. I saw it accidentally the day before yesterday and asked him why he did this?
(opens in a new tab) He said: “This way you will miss me.” I feel very warm. Although this is just a small graffiti, the composition feels complete…
When I was attending the “Content Marketing Practical Class” yesterday, Teacher Vista happened to mention the content marketing case of the IKEA Foundation. So, as soon as I got home, I told my precious son: I will make his doodle come true!
The IKEA Foundation held the Global Children’s Crayon Drawing Competition (opens in a new tab) in 2015, soliciting drawings from children around the world and turning their creativity into reality. For every doll purchased by a child, IKEA will donate one euro to children’s education projects through UNICEF and Save the Children.
I told my child, “Many things can be achieved, as long as we are willing to do it!” He said happily, then we can sell it for money in the future…
Well, I sewed this stitch by stitch! This work is almost finished, but I want to share it with you first. I named this robot the “Aroma Dream Maker” because I reserved a pocket on its belly to hold the creative essential oils I mixed.
Thank you, Mr. Vista, for giving me extra inspiration in the “Content Marketing Practical Class” course, which allowed me to have alternative creativity, haha. I also want to take this opportunity to share it with my classmates, just to encourage everyone. come on! As long as it is something you want to do, if you really put it into practice, your dream will come true. Let us encourage each other.
For me, every “Content Hacker” course with different themes can bring interesting and practical inspiration. For example, after listening to Mr. Vista’s explanation of IKEA’s content marketing case yesterday, I was inspired to write an article from the perspective of children and essential oils.
──It turns out that content marketing is just like what Teacher Vista said in class. As long as it can create a warm atmosphere and bring good stories that touch people’s hearts, it will naturally bring us closer and allow everyone to resonate.
★ Source of this article: Thanks to the author of this article Jin Qianpei (opens in a new tab) for authorization
★ Picture source: On-site photography of content marketing practical class, course briefing content
Further reading
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master the Essence of Writing
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
- Refining Content Power Course Experience: To feel the progress, start by writing each article carefully
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
