"Content Power Advanced Copywriting Workshop" course experience: Master the basic points and writing is easy

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh57fbBSYBxK9Qec_-vsd5FokyKsAdoortXIDkgH6eALZVEVEAaTRS4e3z2ASKCY oM0-I0Sj7bdaYfWVSGA7NV4EaODCJgpgyODnn-7TQ5AOpl1pqIpC1CaDeS3TkN-ALF8D_sdzExCe-Ye/s1600/B4F8FAFB-8684-4B00-81CE-B1DB52F5D678.jpg)

The author of this article まろ is the author of the light novel “Southern Cross”. In the spirit of “taking from the Internet and giving back to the Internet”, we share personal experiences, covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

In the modern workplace, writing has become an essential skill. Whether it is a report, plan, proposal, press release or marketing copy, or even business letters are all part of writing; do you often find writing painful? In fact, writing is so easy as long as you master the basic points! Many people have the stereotype that “writing” is “very difficult” or that it is a unique talent of certain people (such as writers). In fact, if our goal is to fully state the argument and point out the characteristics of the product or service, then we do not need a lot of words, the focus is on the structure of the article! Therefore, Teacher Vista, who was the product director of Feng Media and the editor-in-chief of “Digital Times” magazine, helped us find out the most critical architectural elements through this class! [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0SDLaAt6Om6rWAQhsiNhXWTF0dVOWDgVs1OpdpAdOcy-znPhvqqzDknLSEes9gtqM_5mIl6lynyUzT37CmnliK3KetnTcLi26dKR LqcrOokPEhlgQlnkfCyLBJZ0jGja25LixLHERSIcr/s1600/%25E8%259E%25A2%25E5%25B9%2595%25 E5%25BF%25AB%25E7%2585%25A7+2018-09-21+%25E4%25B8%258B%25E5%258D%258810.31.03.png)

The picture above is very important. Any creation starts from “observation”, and writing is no exception. Even chatting with friends starts with observation. For example, when you come to a popular restaurant, you don’t just take photos to check in, but you usually also comment on the quality of the food, right? (Like Lei Bu Lei or something like that)

Ordinary communication probably only stops at the “observation” and “description” stages. From my personal point of view, if the first two items can be expressed richly, it will actually be considered a passing grade. But if you want to be more competitive, you must “think” and finally “act”! The essence of writing and other creations is communication, and communication certainly means meaning. **Discuss the essence behind the phenomenon according to different time and space environments. Let’s take an example. Pearl milk tea has become very popular in Shanghai and other cities a while ago. If we want to write about this topic, we can point out some surrounding factors:

• Is the popularity of breast milk limited to the Chinese community? What is the market response to precious milk in Japan and the United States? (space-time)

• Is there any famous person who loves Zhen milk or has established a Zhen milk brand? (character)

• Is the trend of precious milk just a temporary thing? (phenomenon)

• Is the special dual taste of Zhen milk the key to its popularity? (question)

• If the pearls were replaced by Hantian, pudding or coffee jelly, would it be possible to create a drink with the same sales volume? (essence)

If such a discussion can be achieved, it will have a certain degree of completeness. Through the exploration of “problems” and “essence”, you will be able to extend new products or services!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYUl3MP-SZTb92d5YbFcrg EPoIn8dsgYbMaKSq_gUrDOr_rAONJi3v5Tnufs0WlYWic4xkN6BNEj1WQP6QT6xdxFBkL1OWmvkjHSF2icSZ ngn5zaci-QhyphenhyphenK6yfkABS1_bE8WcSRLGm-71s/s1600/%25E8%259E%25A2%25E5%25B9%2595% 25E5%25BF%25AB%25E7%2585%25A7+2018-09-21+%25E4%25B8%258B%25E5%258D%258810.31.58.png)

If you need to complete a detailed discussion, the content power grid is a good framework. Unlike many forms of writing, Content Power Jiugongge also requires thinking about the purpose (such as fundraising), target (such as investors) and type (such as press releases), not just the creation of words.

Of course, there are different tips for writing articles with different purposes, objects, and types. You can refer to Teacher Vista’s new book [“Slow Reading and Understanding in Seconds: Vista’s Time to Analyze Good Digital Copywriting” (link to blog)] (https://www.books.com.tw/products/0010794093?utm_source=vis ta&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201807), if you want to learn more types or more in-depth content, the best way is to take the course of Teacher Vista!

For example, in this course, the teacher specifically explained the use of “inverted pyramid writing” for “press releases” and, more importantly, “why we should use inverted pyramid writing.” This is the teacher’s practical experience in the media industry for many years, and it can greatly increase your skills in one go!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi70DbJKOBzC20EFgEnf0UL_NaKPMejPhWXOY06Gt3adPQg9whlI0vqGhIGOHNhDHNBCnVMYF3rMzEvI_ML7Nr0ca2O74DneJvqURo 9xlc5euMs8-wtuNgk5Km7Tg-mPQf9LRNTII8hoqAh/s1600/%25E8%259E%25A2%25E5%25B9%2595%25 E5%25BF%25AB%25E7%2585%25A7+2018-09-21+%25E4%25B8%258B%25E5%258D%258810.32.38.png)

The teacher’s courses are really rich and cannot be explained in a few words (I’ll tell you secretly, there are 60 pages of briefing notes). The essence of writing is creation and communication, and it has a foundation that must be learned. But only in the right direction can your efforts bear fruit.

If you want to become a chef, the fastest way is to take a certification class instead of watching all the food programs on various channels.

At the end of the course, I would like to thank the teacher for allowing me to share my thoughts on writing. The teacher mentioned many important points. For me, I pay special attention to “entry point” and “rhythm”. The former gives your article a unique perspective and new ideas, and the latter makes your article easy to read without getting tired.

These two points are of course a collection of many elements, and even require more extended reading and learning. If you are interested in story narratives such as novels, biographies, screenplays and corporate history, you are also welcome to refer to my column with Teacher Vista [[Writing Classroom] (link)] (https://www.contenthacker.today/s earch/label/%E3%81%BE%E3%82%8D%E7%9A%84%E5%AF%AB%E4%BD%9C%E6%95%99%E5%AE%A4?&max-results=7)!

There are so many people writing, why do clients ask you to write? This sentence from Teacher Vista is very important. Even though I am considered an amateur writer, I often ask myself, “Why do readers want to read my work? Why do they buy my books?” Continuous improvement can be said to be a responsibility or an obligation for creators.

You may feel uninspired, and that’s normal. I have been writing all kinds of copywriting for more than ten years, and sometimes I can’t figure out the right entry point, the argument that is as precise as a scalpel. But through various studies, I understand that the general concept of “lack of inspiration” is essentially a collection of various problems. And these questions actually have corresponding answers.

Just like “not delicious” is just three words. If you really want to dig deeper, there must be something wrong with some element such as taste, texture, temperature, and rawness. There are answers to these questions, if you are willing to learn!

Come and study with us! Master the key points, cook the most delicious dishes, and make your customers fall in love with you!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivxC_DoOOZAA1SqUs6k8S8ZLlA8C0SG_6XsCAobTsiXtGFxccTvJn_Cv5DS0GmuF Z6UsoAhrRh_ZLNyFhkosRr-MuleabZ7v-R7mW51G-urTtIT5_nyHxarMSdJ70N3nMADzP88IT-iOCG/s1600/68447F2F-C83E-4CB3-B99C-FB51C8F22BBA.jpg)

---

Further reading

• “Content Power Advanced Copywriting Workshop” course experience: If you want to write a good and in-depth article, please start by exploring the essence
• “Content Power Advanced Copywriting Workshop” course experience: Make use of Jiugongge tools to write a new chapter
• “Copywriting Strategies: Start Your New Writing Journey” Listening experience: I was lucky enough to meet Teacher Vista

---