"Copywriting Strategies: Start Your New Writing Journey" Listening Experience: I was lucky enough to meet Teacher Vista
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Thanks to Brenda Chou for permission to reprint.
I have good luck as a teacher outside the system. Usually you will meet a good teacher by accident. A while ago, a friend sent me a video about [Lucky Physique] (https://www.youtube.com/watch?v=qzIfQ5_gYzc) by the famous Lao Gao and Xiao Zhou.
My friend said: “This is you!”. It turns out that I am a person with a lucky physique!
To put it bluntly, I discovered Vista Teacher’s Course by accident.
I loved reading when I was a kid, and I took a prose class from a writer teacher when I was young. Later, the writer teacher thought that I was very suitable for writing commentaries, so I never started writing at all.
Later, I worked abroad for a long time. I moved back to Taiwan just before the epidemic and started writing some things. From short essays that are completely written in English, to Chinese sentences with English grammar, and then to Chinese grammatical structures that we know clearly are not Chinese, but we can’t change them. Until now, it seems that I can express in words what I say verbally. But sometimes I still use English grammar, so I won’t embarrass myself…
My lucky physique broke out and led me to encounter Teacher Vista’s class “Copywriting Strategies: Start Your New Writing Journey”.
Teacher Vista will take a step-by-step approach in class, sharing endless knowledge and endless words on writing theory or strategies, providing multiple perspectives and perspectives. And treat everyone with an inclusive and encouraging attitude. Especially I like the teacher’s fast speaking speed. Probably one day for two days. Very efficient!
The first day of class was a blast. It’s as exciting and interesting as discovering a new world! Because, I have never been exposed to copywriting!
The first day focuses on theory. What is the writing thinking of professionals and what are the elements of writing. How to go about the writing and thinking process. In fact, it requires organizational and logical thinking skills.
I have always felt that when I write articles, I sometimes write to the point where I can’t take it back, or I write to the point of being self-motivated and then go off topic.
Fortunately, the teacher has already listed the writing process. The primary goal for dull students like me is to collect materials and organize information. Although the teacher has given us martial arts secrets, there are many things that we actually need to think about on our own. The most impressive thing is that the teacher asked us to confirm our opinions or proposals: “Is it a self-righteous opinion?”
For example, among the success factors of copywriting, there is a good discount. It’s roughly like “Are the offers that I think are suitable for the target audience really suitable, or are they just self-righteous?”
When I first returned to Taiwan, I didn’t understand the current situation in Taiwan and how well online copywriting was developing today. I often feel that the copywriting makes me want to buy it, but getting it is another matter. So when the teacher explained the shopping guide article, I found it particularly interesting! Just like WikiLeaks, it’s informative and has real-time information.
Teacher Vista also explained the thinking model behind the new generation of copywriting on the Internet. Although it is called a copywriting strategy course, it is actually a course that helps us re-understand writing.
In the course, theory and practice go hand in hand. In addition to introducing writing theories and techniques, the teacher will also lead us to appreciate some interesting contemporary copywriting through cases! In addition, we will also deconstruct powerful works and provide reference to other extracurricular materials for our future writing study.
Of course, good copywriting does not only focus on writing style. In addition to hardware specifications and the arrangement of related elements, soft behavioral psychology is also very important. For example: how to remove readers’ defenses, how to deliver interesting information, how to express it clearly, etc.
I think I may walk much slower in the future because I am always looking around to see if there is any interesting copywriting? Also, what are the logical elements behind them?
The second day of the course focuses on group proposals and implementation. I think this is very important, because no matter how good the theoretical foundation is, if there is no practical practice, it will be difficult to achieve anything.
The limited time group discussion is very exciting! Because we have to refine the designated copywriting in a group of many people, it feels like going back to the time when I was in graduate school. Fortunately, the teacher likes to feed us chicken soup and always says: “Very good, very good!” He is used to encouraging us first and then pointing out specific areas for improvement! Moreover, he pays great attention to typos and emphasizes the correct use of punctuation marks, which is also very useful.
Interestingly, some students who were originally introverted on the first day were fed by the teacher for a whole day. When they came to the stage to report on the second day, most of the students became more confident!
Teachers often say, “You have to think clearly!” The teacher vividly explains the copywriting to the final Personal Brand. To put it bluntly, it means knowing the true self. what you want.
It’s like planting an apple tree, and then please don’t wonder why it doesn’t bear hundreds of fruits!
So I think this is also a course to re-understand yourself through writing. If you want to achieve your goal, you have to plant whatever you want!
I hope that in my future writing, I will be lucky enough to take a teacher’s class accidentally and be able to continue practicing on my own.
Here, I also recommend Vista Teacher to everyone! Whether you feel that your writing talents are underappreciated or you just want to increase your general writing skills or product copywriting. The teacher’s class will help you correct your rational and logical thinking mode first, so that you can get on the right track of writing.
What tree you plant will bear what fruit!
★ To comprehensively improve your writing skills, welcome to sign up for “Vista Writing Companion Program”.
★ Do you want to write better copy? Come and take a look at “[1-Minute Stunning ChatGPT Popular Copywriting Bible] (https://vista.im/chatgpt-book)”.
Further reading
- Create a copywriting tree: looking forward to a leafy creative journey
- “Seven-day Lightning Writing Camp” course experience: Start your journey of self-media revolution
- Former “Health” magazine editor-in-chief Huang Huiru talks about the writing method of long articles
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