Cultivating the ability to implement ideas: starting from the launch of Apple’s iPhone X
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Early this morning, Apple held a [latest product launch event] (https://udn.com/news/story/7240/2699207) at the Steve Jobs Theater in Apple Park, its new headquarters. Not surprisingly, it attracted great attention from the global media. It can be said that as soon as my friends in Taiwan woke up today, they were inundated with news about Apple’s [iPhone X] (https://www.apple.com/tw/iphone-x/) and other new products on TV news or social media!
The focus of this conference is the new iPhone and Apple Watch, among which the iPhone X has attracted the most attention. Taking the 256G capacity iPhone
I also asked my friends in Vista Club if they are willing to buy a new phone? Some friends told me that the price is too expensive, while others think that the current mobile phones are still usable and can last another year or two.
Based on the opinions of social friends and the Internet, everyone generally believes that Apple’s new mobile phone is too expensive this time, and deliberately skips the 128G capacity mobile phone. It seems that Apple also deliberately puts consumers into a difficult decision, and then choose an expensive solution. Of course, some Apple fans still expressed their support and claimed that as long as they received it during the first batch of shipments, it would be fine!
The Internet is full of all kinds of pictures such as “[Understand Apple iPhone with one picture” [ /profile.php?id=100000257272206)’s speech is particularly worth pondering:
At this time, everyone turns into a new product reviewer and always has some opinions, but don’t forget that what Taiwan currently lacks most is people who can realize the product.
Indeed, everyone has a lot of thoughts and opinions about the newly launched iPhone. This is certainly not a bad thing, but not only consumer-level issues are worthy of discussion.
Faced with an iPhone that can easily cost NT$30,000 to NT$40,000, everyone’s “Willingness to Pay” (Willingness to Pay) is indeed different in everyone’s mind. This is not only an aspect of economic discussion, but also involves more consumer psychology, even brand image and pricing strategies, etc.
As Xie Rongya said, in addition to discussing product functions, specifications and prices, there are actually many details to think about and pursue. Just as many people have talked about starting a business in the past, we all know that having ideas is not enough, we also need the ability to implement our ideas!
This year, I studied in the National Taiwan University Interdisciplinary Integration and Innovation Executive Class (https://www.ems.ntu.edu.tw/). Not only did I get to study closely with many famous teachers and strengthen my roots in academic theories, I was also fortunate to be able to communicate with students from different industries such as electronics, textiles, medical care, architecture, and entertainment. Through corporate visits and lecture interactions, we can learn that there are actually many hidden champions in various industries in Taiwan, or companies with excellent technology, but what they lack may be creative innovation, brand practice or global marketing capabilities.
Since the launch of the new iPhone, I have been reminded of designer Xie’s words. Whether it is defining new specifications or formulating new market rules, Taiwan has indeed not done enough in this regard. Through self-examination and inventory, I realized some ideas and felt that I still have many goals worth striving for. Action is really important!
★ Photo Credit: Megan Lewis
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