[Da Nei Net Excerpt No. 4] You know how to do content marketing, what about the strategy?
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Net excerpt まろ is the author of the light novel “Southern Cross”. In the spirit of “taking from the Internet, giving back to the Internet”, we recommend selected articles covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
🔑Content marketing is not about “just having something”, but about “producing useful things in a planned way”
Although this is said about the creator of content marketing─Gary. Vaynerchuk may be a bit disrespectful. He often puts forward various opinions, but rarely mentions strategic matters. For those of us who are not as talented as him, learning strategies is still very important. Only when the strategies are mastered can we get closer to the God of Marketing.
Content marketing is really hard work, but it also has its irreplaceable advantages, as mentioned in this article: promoting concepts, creating differences, increasing conversions, and protecting the brand. To learn content strategy, let’s start with this article on basic concepts!
I have six faithful footmen (who taught me everything I know); their names are: What, Why, When, How, Where and Who.
Have you ever asked yourself these six questions? This is the essence of all marketing actions, let’s read this article!
This strategic article with OKR and lean entrepreneurial spirit provides five key steps to prevent your energy and funds spent on content marketing from being in vain. Please be sure to read it!
It’s time for the final article again. Webmaster Lu Ke shared a detailed content marketing strategy, which can be said to be a combination of offense and defense with a comprehensive perspective. There are tons of concepts, evidence, tools, and most importantly - conversion rates. Because the content is very rich, it takes some time to read, but it is definitely worth it!
Thanks to the authors of the above articles, and I hope this excerpt can be helpful to you. I hope the strategies provided in these articles will be helpful to you. We sincerely recommend you to subscribe to the e-newsletters and RSS of the above content platforms. Of course, you can’t miss “Content Hacker”!
If you have any ideas, suggestions or article recommendations for this article, please feel free to write to maro.huang@hukaka.com and I will reply to you personally.
Further reading
- [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!
- Use the content calendar (with template) to find direction for your content strategy
- Former “Health” magazine editor-in-chief Huang Huiru talks about the writing method of long articles
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