"Efficient Reading Club" participation experience: Create classics and sail into the blue ocean
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The author of this article まろ is the author of the light novel “Southern Cross”. In the spirit of “taking from the Internet and giving back to the Internet”, we share personal experiences, covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
Publicity doesn’t make great work, it just makes people aware that it exists and you have to go all out to make it a classic.
For me as a content creator, the October book club is really useful content. Are you always racking your brains to think about something? Do you often feel like you can’t find inspiration?
It’s not that the talent is exhausted, it’s just that the method is wrong. Interesting, practical, and doing it in another way are the key. Interact with fans sincerely to understand their needs.
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Many creators regard the four words “creation is priceless” as their motto. If you look at it from the perspective of the creator himself, there is no doubt about it, but if it is put into the market, it is another matter. Therefore, most creators will feel that their talents are not appreciated in the early stages.
Sometimes, you really just haven’t reached the right audience yet. Or you can think about it from another perspective, what value can you bring to the market?
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The first thing you have to ask yourself is what is your “motive”? This is important because the success stories you know are rare, one in ten thousand, maybe even one in ten million. Creation itself must be a belief, otherwise it will be difficult to support it. Just like [“Your script is terrible: it sells as soon as you write it!” 100 Awesome Writing Strategies for You by a Hollywood Screenwriting Coach” (https://www.books.com.tw/products/0010667474) The book breaks down the topic and says:
Writing is not suitable for fragile minds. It requires a huge investment of effort and energy, and is extremely arduous. Do this job for a while and you’ll get hemorrhoids and back pain. If you only think about making money, there is absolutely no way you can survive the pain that goes deep into your bones during this long process. So, for God’s sake, you have to actually have something to say.
You can replace “writing” with any form of creation, and the difficulty will not change. Therefore, if you fail to meet the right audience, or if you focus on solving the various needs of many fans, the predicament will be worsened. Please remember to stick closely to the core value of your creation and give priority to satisfying niche groups with obvious needs. As there is a saying in the marketing circle:
Only Iron Powder will bring Iron Powder.
In reality, the energy for creation and promotion is limited. If distributed equally among all potential customers, the result would be that none of them would be able to overcome the stiction threshold, let alone the minimum market share. You must become a unique existence in the eyes of your fans by giving benefits and gaining resonance.
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If you are willing to achieve the sweet spot between personal creative values and market value, then you must pay attention to these three points: constancy, the needs and emotions that are always indispensable in human nature, practicality, the meaning of the work to the audience, and entertainment, so that the audience can be released in daily life. Depending on the nature of the content, practicality and entertainment sometimes conflict. But if you can, please try to let practicality and entertainment coexist.
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If you are willing to create content for the needs of the market (I am not asking you to be kitsch), but you are not sure which direction to go. For example, if you are talented in physics but don’t know how to create marketable content with your physics major, you can ask your friends, classmates, and colleagues to collect the problems that trouble them and plan your solutions. When you reach 50 items, your first content list is complete. (If you really think 50 items are too many, I personally think there should be at least 20 to 30 items)
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Attract people with their needs, problems, and pain points, then use your unique way to solve or persuade them, and finally remember to give them their expectations of you.
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The content of this book club is really rich. This article is about the first 1/3 of the content. Later, we also mentioned the reuse of creative content, management of content and lists, media cross-promotion, how to obtain the endorsement of opinion leaders and the profit model.
Content marketing is a business model that requires time and effort, but it may be the only option in the future.
While dancing with fans, explore win-win ways to make money.
Profit is not about making fans a cash machine, but about continuing to invest in producing better content.
The new blue ocean of content marketing is waiting for you after this second thought.
★If you are interested in [Efficient Reading Club] activities, please follow the Official Fan Group (Link).
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Further reading
- How to use LINE stickers for brand marketing
- Five things that must be done behind the success of a new brand. Which ones have you done?
- Experience from participating in the “Efficient Reading Club”: Participate in content marketing, starting from creating classic themes and confident promotion and monetization
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