Four effective strategies to help you nail email marketing

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Yesterday, we talked about “In addition to blogging, how else can you do content marketing?”. Today we want to continue to talk to you about another marketing tool that has been around for many years, which is email marketing.

Email Marketing（Email Marketing) is a form of direct marketing that uses email to deliver business or fundraising messages to its audience. In a broad sense, every email sent to a potential or current customer can be considered email marketing.

Email marketing still has advantages

Some friends can’t help but frown when they hear the email. I guess everyone may have made bad links between emails and spam letters, right? Otherwise, you may be thinking to yourself: “What kind of cliche is this? We are already in the age of communities, we should be running a fan group or IG!”

Of course, there is nothing wrong with focusing your marketing on social media such as Facebook fan pages, groups, or Instagram, but this does not mean that email marketing is not important! On the contrary, I think now is a critical era for email marketing.

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We often see the message from the media that email marketing is dead, but numbers don’t lie:

• For every $1 you spend on email marketing, you’ll get more than $43 in return.

• 26% of marketers believe email is the channel with the [biggest] impact on revenue(http://www.marketingprofs.com/charts/2015/27157/which-digital-marketing-tactic-boosts-revenue-most).

• 45% of B2B marketers say email is the most effective digital marketing channel.

According to the Email Marketing Industry Census conducted by Econsultancy, we found that email marketing is still popular with well-known brands around the world. One reason is that email marketing offers a high return on investment (ROI), with a whopping two-thirds (66%) of marketers saying their email marketing ROI is better than average, and less than one in 10 (7%) saying the performance is suboptimal. In other words, email marketing remains one of the most popular ways for brands to communicate with and provide value to their customers.

Currently, more than 250 billion emails are sent around the world every day, which is a staggering number. It is expected that by the end of 2019, this number will reach 275 billion emails sent every day. Don’t confuse sending emails with spamming. The focus of emails is on effective communication and delivery, not blind promotion or bombing.

Four Effective Marketing Strategies

Just like copywriting requires formulating a content strategy, if you want to successfully market via email, you must also have a strategy!

First of all, I suggest that you put more effort into the content production part and don’t use the same thing all the time. Copying and pasting is fast, but boring information can also be boring. Especially for product promotion type copywriting, it is recommended that you carefully consider it. From the title, the first paragraph of text to the selection of pictures, there is a lot of knowledge in the book.

👉 Interested friends are also welcome to sign up for the course “[Writing Competitiveness in the Workplace: The Golden Triangle Rules Help You Handle Business Emails and Proposal Planning] (https://www.accupass.com/event/1812110723321755565588)”. I will lead everyone to write effective emails together!

Secondly, message personalization is also important. Think about it, if you receive a letter signed by a specific person, or if the letter begins with “Dear Vista, hello” instead of “Dear customer and member”, will it make people feel more warm or comfortable?

Marketing Analysis CompanyRetention After analyzing more than 260 million emails from 540 retail email marketing campaigns, Science surprisingly found that email titles that can be kept between 6 and 10 words can bring about a 21% open rate. In addition, if the recipient’s name is placed in the subject of the email, the open rate will be increased by 2.6%.

Next, segmenting your subscriber list is also critical. Think about it, even if they are both women, the things that 20-year-old college girls like or pay attention to should be very different from those of 30- or 40-year-old female groups. According to a study by HubSpot, it was found that when operators segment their email subscription lists, all email marketing KPIs performed better, and the open rate also increased.

Mobile version optimization cannot be ignored

Finally, remember to design mobile email marketing solutions that are suitable for reading on smartphones. This is obvious, because more and more people are using mobile phones to send and receive letters! According to “Customer Perspectives on Email Marketing in 2015” released by BlueHornet show, 67.2% of consumers use smartphones to check emails, and 42.3% use tablets…

From this data, it is not difficult to understand that everyone has become more and more accustomed to checking emails directly on their smartphones or tablets! If the sending organization fails to optimize for mobile devices, in most cases, people will usually unsubscribe or delete the email directly. It’s worth noting that up to 20% of email ads are not yet optimized for mobile devices.

As we enter 2019, I believe that email marketing is a digital marketing channel that cannot be ignored in the industry. And compared to blogs and fan pages that need to passively wait for visitors to arrive, email can be said to be a proactive marketing tool. In the new year, let’s study email marketing together!

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