Four rules to help you accurately grasp your target audience
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January 2nd happens to be my birthday, and I received many blessings from friends on Facebook or LINE throughout the day. I am really grateful to everyone.
Today happens to be the first day after the annual vacation. Many people have returned to work and returned to their original lives. Early in the morning, I received a notification from the Hahow platform. It turned out that a student who participated in the “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” online course wrote to ask about understanding the [target audience] (https:// www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/#7e688a5d15cf) (Target Audience) problem.
This student mentioned that he wanted to increase his popularity and customers through social networking sites, but when producing content, he was full of uncertainty about the preferences of the target audience and what they wanted to watch. So, she wanted to ask me how to understand the target audience?
This is a question that many people will be confused about, so in addition to replying on the Hahow platform, I also plan to write an article to talk about it.
In fact, I have written some articles before about target audiences, such as “[Writing product copy, starting from understanding the voices and needs of the target audience](https://www.contenthacker.today/2018/03/how-to-write-killer-copy-for-target-aud ience.html)”, “Three simple steps to help you set an accurate target audience”…and so on.
If you want to understand your target audience, the first thing you need to do is to go out into the crowd, don’t just sit in front of your computer and imagine. Many people write copy only from their own perspective or standpoint, without considering the needs or motivations of potential customers. How can we expect that the other party will pay for the good products we offer?
Secondly, I suggest that you make good use of observation, interviews and other methods to understand the target audience. For example, if you are a fitness instructor, then when you have time, you should visit more gyms, sports centers or yoga classes run by other people to see which groups of people are in demand or interested in exercise and fitness? What is the current development status or trend of Fitness Industry?
Think carefully about what motivates these people to go to the gym? In what scenarios or situations would they need to hire a personal trainer? And why would you pay to become a gym member? What specific benefits or benefits can be brought by doing this?
Of course, you can also try asking Google experts to see what keywords everyone uses to search for information related to fitness and sports. Are there any dependencies between this information and context?
Thinking more about these questions can help you understand the needs of your customer base. In addition, I also suggest that you can also use questionnaires or focus interviews to gain a more comprehensive understanding of the interviewees’ thoughts. This will also help us to peel off the cocoon, clarify the current situation, and avoid some misunderstandings.
After understanding the troubles and needs of the target audience, we then use copywriting to propose a call to action. Naturally, it will be easy to get resonance and recognition, and it is also expected to further strengthen the mutual trust relationship.
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★ Photo Credit: Kobu Agency
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