Four suggestions to help you spread your brand on social media

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For many people, running a fan page or a facebook group is almost synonymous with “online marketing”. Everyone has almost forgotten what techniques and methods were used to spread their own brands or products before the advent of Facebook?

Maybe many friends have forgotten the Web 2.0 era when blogs were on the rise, and even personal websites were still rare. How did the business community and professionals at that time connect and promote?

Although Facebook is convenient, it is definitely not the only surviving social media today, and it should not be regarded as the only salvation for marketing propaganda. The reason is simple, because we “should not put our eggs in the same basket”, and if everyone puts all their chips on Facebook, it is conceivable that the risk will be quite high.

Sure enough, Facebook CEO Mark Zuckerberg recently announced on his [personal Facebook] (https://www.facebook.com/zuck/posts/10104413015393571) that in the future, he will reduce “passive content” such as news articles, popular videos, and brand promotions. In other words, the frequency of family and friends posts on News feeds will increase in the future. Well, friends who are concerned about this issue may wish to take a look at the [lazy bag] (https://www.contenthacker.today/2018/01/facebook-new-policy-summary.html) we have prepared for you.

Now, let’s get back to business and talk about – how to spread your brand on social media?

It is true that in the bustling world of social media, only Facebook seems to be the leader, but the good news is that it is not the only one playing a one-man show. With it at our fingertips, we at least have LinkedIn, Twitter, Google+, Instagram, Pinterest, as well as different platforms such as LINE, Weibo and WeChat to use! Of course, if we want to market and promote on these social media, we must have some strategies and careful planning.

If you want to spread your brand on social media, you need to pay attention to the following things:

2. Honesty comes first, please don’t lie

• Integrity is the basis of communication. Only by taking it seriously can we gain the resonance of friends, customers and teachers. In this era when search engines are more powerful than the FBI and CIA, please do not think that you can use some tricks to weave an impeccable false image and deceive the public.

6. Highlight your expertise, not your title

• Brand image and value are often based on the professional skills and considerate services of a company or individual. Instead of piling up irrelevant titles and experiences on social media, or focusing on so-called connections, it is better to write a good profile and deliver valuable content to highlight your unique aspects.

10. Improve services and ensure competitiveness

• Whether you are an online seller, a corporate lecturer, or a community editor working for a certain company, the purpose of everyone’s social media presence is simply to communicate with potential customers. Even if the goods and services you want to sell are different, the essence is still the same; only by improving your brand and services can you have visibility and [competitiveness] (https://www.hbrtaiwan.com/article_content_AR0001984.html)!

14. Attack perfectly, no mistakes allowed

• In the community era, things spread very fast. Whether it is a personal resume, company profile, product copywriting or brand story, because it is responsible for the task of publicity, it cannot be taken lightly; before it is officially released to the outside world, it should be checked multiple times to ensure that all information is correct. Many people even make punctuation mistakes, and this should not be underestimated!

After laying out the overall brand communication strategy, we can further think about how to build our own “home field”. For enterprises, it is obviously necessary to build an official website that is simple, elegant and easy to retrieve information. For professionals, experts and scholars, they can show their unique opinions through blogs.

As for e-commerce or online sellers, I think everyone is familiar with various websites and apps that allow direct online shopping, or the one-page [sales page] (https://content.tw/power) (Landing Page) that has been very popular recently. Of course, the main focus of e-commerce is to [promote transactions](https://foolishbits.com/%E9%9B%BB%E5%95%86%E4%B9%8B%E6%88%B0-2-%E7%BA%8C%E7%AF%87-%E5%90 %84%E9%9B%BB%E5%95%86-app-ui-%E7%B2%97%E7%95%A5%E6%AF%94%E8%BC%83-fe12d5d013e8), so considerations such as user experience and interface design become more important.

In addition to the few things shared with you above, in the future I will also introduce to you specific methods of building a digital brand based on different social media - for example, you may know what Facebook fan page management is all about? But do you know how to highlight your image on LinkedIn, where professionals gather?

Content Power is the super power of building a brand!

If you also want to promote your brand image in a low-cost and effective way through the easy dissemination and diffusion of social media, please join me now to lay the foundation of [content power] (https://hahow.in/cr/content-power).

★ Photo Credit: Domenico Loia

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Further reading

• [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!
• Content power is your superpower: Why do e-commerce and community management need to learn content marketing?
• Facebook reduces the visibility of fan pages again, what should marketers do?

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