"Global Thinking, Local Marketing" Recommended Preface: Unique Segmentation and Local Marketing
Just in early August 2016, Taiwan launched a wave of “Pokémon Go (opens in a new tab)” (Pokémon Go) trend, adults and children are busy hunting monsters in the park, which has become a new social phenomenon. Some people believe that the success of this game is due to augmented reality (AR); others say that this is because Nintendo attaches great importance to intellectual property (IP), and only long-term operations can bear fruit. But I think there is another key element, which is that they have added localized elements.
There are a lot of books on Internet marketing, but there are not many books on local marketing. I recently had the opportunity to read the new book “Think Globally, Show Power Locally: From O2O to SOLOMO, Growth Hackers Use It, 50 Innovative Internet Marketing Thinkings that Promote Amazing Growth of Enterprises (opens in a new tab)”, which impressed me deeply.
The author of this book is Ou Jia. Olga Mizrahi (Olga Mizrahi (opens in a new tab)) has a profound influence in the information industry. She (opens in a new tab) shares fifty low-cost, DIY marketing techniques in the book to help readers position the uniqueness of their business, find the formula for successful e-commerce marketing, and learn to use data analysis to strengthen online and mobile sales.
Globalization and localization are sometimes two sides of the same coin. I have been interested in Locally Suitable Services (opens in a new tab) (LBS) for many years, and I am not surprised that “Pokemon Go” will become a hit And red, but if you also want to understand the thinking of local marketing and hope to show unique differentiation, then I highly recommend you to read this book “Global Thinking, Local Power: From O2O to SOLOMO, Growth Hackers Use It, 50 Innovative Internet Marketing Thinking that Promotes Amazing Growth of Enterprises (opens in a new tab)” published by Building Block Culture.
★ Featured image source: Capturing the human heart. (opens in a new tab)
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice (opens in a new tab)” online course.
Further reading
- “Compound Interest Thinking: Make Small Changes Become Big Changes, Use Compound Interest to Improve the Long-term Effect of Life Profits” Recommended Preface: Wake up every day and be smarter than yesterday
- Recommended Preface to “Simon Learning Method”: Learn to be old, live to be old
- Recommended Preface to the Second Brain: Embrace the AI era, start by utilizing the second brain
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
